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In recent years, during the Spring Festival, the Ministry of Culture and Tourism of China has organized cultural promotion and celebration activities with the theme of the Spring Festival abroad to celebrate the Spring Festival, share Chinese culture and pass a good time with friends from all over the world. In the Spring Festival of 2021, the task of global prevention and control of the new corona pneumonia epidemic remains arduous. The colorful “Happy Chinese New Year” activities are launched in the “cloud” to spread the festive atmosphere of the New Year to all countries and let people from all countries feel the charm of Chinese Spring Festival culture.
The End of the World is right now, the same degree as New Years Eve.
The sumptuous reunion dinner on New Year’s Eve is not only a good memory of the Chinese people, but foreign friends who like Chinese culture and cuisine also share the festive delicacy in various ways.
Victor, a resident of Madrid, the Spanish capital, became associated with Chinese culture because of his love of Chinese food. In previous years he would participate in activities such as the Spring Festival temple fair organized by the Madrid City Council. Although it is not possible to taste Chinese food in the place this year, the “Chinese Food Festival” is still celebrated, which is very well received by the Spanish. The chef of the Chinese Embassy in Spain, Jiang Hao, has become a food blogger and has taught online how to make special dishes for the Spring Festival. “By learning to cook food online, I feel the joy and warm atmosphere that the Spring Festival brings.” Victor said he plans to learn some Spring Festival delicacies with care and then cook personally to show his family. It is reported that “The Cloud” will also host a culinary art contest, and an enthusiastic audience like Victor will be able to take pictures and upload their own dishes to compare the best.
French netizen Lydia Laouari is also a foodie and locked herself early in the Spring Festival food workshop “Taste Chinese” at the Chinese Cultural Center in Paris. In order to expand the influence of the series of activities and attract a wider audience to participate, the China Cultural Center has been preheating the promotion since the Laba Festival, and has successively released original content such as explanations of Festival customs. Spring and reunion dinner. introductions on social media platforms. The activities of the “Chinese Taste” Chinese New Year Food Workshop focused on introducing local food and Spring Festival Chinese food. The interesting and interactive activities attracted many French to participate and were widely praised.
From January 29 to March 5, British television Sky collaborated with China to regularly broadcast in the column “China Time” every afternoon, “Walking Dining Table”, “The king of the kitchen of the end of the world” , “A city and a flavor”. , “Taste of Shunde” and another China Food documentary. The column will also produce two special programs for the Spring Festival, featuring Spring Festival customs and festival culture. Viewers who like Chinese food can travel around China with TV shows.
From the “toe” to the “fingertips”, wonderful uninterrupted
Accompanied by music with Chinese characteristics, the light dancer sometimes turns into a red-crowned white crane, and other times into the graceful flying sky of Dunhuang. The Central Ballet Company will send selected “New Year”, “Crane Soul”, “Dunhuang”, “Peony Pavilion” and other original ballets with great Chinese charm to the “Happy Chinese New Year” online event. Netizens just tap their fingers at home. Enjoy the theater experience.
The actors glided smoothly on the ice while stepping on skates, while performing difficult movements such as somersaults. Although on the screen, the “Situational Ice Show” ice stunt show in Heilongjiang Province can still make the audience fully feel the thrill of joy and excitement. French netizen Havana Lay said: “The ice and snow scene is perfect for the Spring Festival.”
The cloud chorus “We” is full of hope, the “Rong” dance implies openness and tolerance, and the “Saraband” cello ensemble expresses the beautiful hope of human unity. Hundreds of artists from many music academies in China and the United States played Chinese and Western classical music, which started a series of “Happy Chinese New Year” activities in the United States and fully demonstrated the results of educational cooperation. between the two countries. .
From the “mud” in the forest and deep mountains to a shining treasure for thousands of years, in the interactive experience exhibition “Hear the language of porcelain, see the world”, the audience can visit Zhejiang through experience interactive three-dimensional scenes. With the click of your mouse on Longquan, learn about the Longquan celadon, which is included on the United Nations Representative List of the Intangible Cultural Heritage of Humanity. You can also unlock various tasks to get “tiles” and do them online, which is full of fun.
Colorful online activities are much more than this. Animation, film and television, virtual exhibitions, art evenings, micro-classes, workshops, micro-videos, online competitions … Relying on remote technology, the culture of the China Spring Festival can be shown to the world vividly and three-dimensional.
The Year of the Ox is “bullish” and the Spring Festival is happy to reunite
In the Spanish capital, Madrid, the streets are also filled with a festive and warm Spring Festival atmosphere. The electronic information screens in the streets of Madrid, the four giant advertising screens in the city center and the lampposts of the important streets have recently displayed posters celebrating the Spring Festival. This is a poster of the mascot of the Chinese Year of the Ox specially designed by the Madrid City Council. The poster is based on the iconic buildings of Madrid and the snow-capped mountains on the outskirts and features the image of a majestic, powerful and naive cartoon bull. The poster was designed and drawn by the famous Spanish illustrator Juan Carlos Bass, this is the sixth consecutive year that he designs the image of the Chinese New Year mascot. Bass said the cow is a symbol of optimism and strength, and he hopes to bring joy and hope to everyone in a special time.
Since the municipal and regional governments of Madrid joined the “Happy Chinese New Year” event in 2015, the scale and influence of the Madrid Spring Festival celebrations have continued to grow. The Spring Festival has become one of the important festivals for Madrilenians at the beginning of the year. The mayor of Madrid, Almeida, assured that celebrating the Chinese New Year has become one of the traditions of the city of Madrid. Although this year has been affected by the epidemic, all the parties have jointly planned a large number of online activities and we hope that everyone can celebrate. Chinese New Year through these activities. He said, “This year is the year of the ox. The ox symbolizes sincerity and diligence. This is exactly what we need in the new year. I believe that the ox will bring us good luck out of trouble.”
The National Maritime Museum in London’s Greenwich district invited the Lion Dance Team of the London Chinatown Chamber of Commerce to shoot a video of the Chinese New Year this year, and will host a Fathers Day event. and Sons of the Chinese New Year on the online platform on the 13th. history of the Chinese collection in the museum and holding a class of traditional Chinese crafts online. Wait. Since 2002, the museum has held Chinese New Year activities every year, which is very popular with the local population. The Fitzwilliam Museum in Cambridge held a Chinese New Year Family Day event, which included Chinese storytelling, zodiac treasure hunts, handmade calf lanterns, etc.
“Happy Chinese New Year” as a business card for cultural exchanges between China and foreign countries, with the meaning of renouncing the old and welcoming the new, reunion and harmony, send blessings to the people of all countries.
(Beijing, Madrid, Paris, London, Washington, February 12, by reporters Song Song, Jiang Bo, Liu Lingling, Xu Liqun, Li Zhiwei)
