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Original caption: Guangzhou Municipal Supervisory Office announced that “Simba brought bird’s nest items” to deal with: Simba’s company fined 900,000 yuan
Summary
[La Oficina de Supervisión Municipal de Guangzhou anunció el manejo del “nido de pájaro de Simba con bienes”: la compañía de Sinba fue multada con 900.000 yuanes]Guangzhou market monitoring news from WeChat public account on December 23, recently, the incident of “Simba live streaming of the instant bird’s nest” Concerned about the public, Guangzhou market monitoring department intervened as as soon as possible to investigate relevant parties in accordance with laws and regulations. (Paper)
WeChat Guangzhou Public AccountmarketRegulatory news on December 23. Recently, the “Simba Live Streaming Instant Bird’s Nest” incident causedsocietyAttention GuangzhouMarket monitoringThe department intervened as soon as possible and filed and investigated the relevant parties in accordance with laws and regulations.
Investigation and managementAnnounceas follows:
01
About Guangzhou Heyi E-commerce Co., Ltd.the companyInvestigation and management of
Guangzhou Heyi e-commerceLimited liability company(Hereinafter “Heyi Company”) As organizer of the live broadcastProductBrandFang Guangzhou Rongyu Trading Co., Ltd. (hereinafter “Rongyu Company”) commissioned on September 17 and October 25, 2020, that presenter “Shi Da Mei” will promote the product “Ming Zhi Bowl Flavor” on the Kuaishou live streaming platform. Instant Bird’s Nest. “During the live delivery process, presenters only rely on” sales “provided by Rongyu.Point card“” and other content, along with personal understanding of the product, that is, live promotion of the product, emphasizing that the product has sufficient bird’s nest content and good efficacy, not to mention the true attribute of the product as a flavored drink, which it is misleading.dealAdvertisingbehavior, Whose behavior violated the “People’s Republic of ChinaLaw against unfair competition“The provisions of the first paragraph of article 8.
according to“Law Against Unfair Competition of the People’s Republic of China”According to the regulations, the market supervision department intends to issue an administrative sanction ordering a stop to illegal activities and a fine of 900,000 yuan.
02
Regarding the investigation and handling of Guangzhou Rongyu Trading Co., Ltd.
According to the investigation, the product purchase link that Heyi Company put up during the live broadcast is the “Mingzhi” established by Rongyu Company on the Tmall platform.main store”，consumptionThe person clicking the link above can directly enter the online store to purchase the goods involved in the case. The collection and delivery of the goods are implemented by Rongyu. Accordingly, the market supervision department determined that theSalesThe main body is the Rongyu Company.
The “Point of Sale Card” provided by Rongyu for Heyi Company’s live events and content posted on Tmall’s “Mingzhi Flagship Store” have misleading commercial propaganda behaviors that violated the “People’s Republic of China” . anti-unfair competitionThe provisions of article 8 numeral 1 of the Law.
After random inspection by the market supervision department of the origin of the products involved, the 13 items of “Mingzhi Bowl Flavored Instant Bird Nest” sold by Rongyu Company meet the requirements of GB 2760-2014, Q / DZXY 0010S-2020, GB 14880-2012, but merchandiselabelThere is a fault.
According to the “Anti-Unfair Competition Law of the People’s Republic of China” and other regulations, the market supervision department intends to order you to stop illegal activities and fine 2 million yuan.
In the next step, our office will adhere to the administration in accordance with the law, crack down on illegal activities in online live streaming marketing activities, and effectively protect the legitimate rights and interests of consumers. At the same time, our office will also standardize webcast marketing activities with relevant departments to guide the industry.Self discipline, Promote the healthy and orderly development of the webcast marketing industry.
Guangzhou CityMarket surveillanceadministrationOffice
December 23, 2020
(Source: The Paper)
(Responsible editor: DF506)
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