Government builds “Qingfengshou” brand agricultural products 300 in 10,000 households

Original title: Government sets “Qingfengshou” brand agricultural products 300 to enter 10,000 households

Yesterday, 2020Agricultural productsRegional audienceBrandHot sale and Chinese brandAgricultural productsThe harvest celebration event was opened at the Qingdao World Expo City International Exhibition Center. Asia food and agricultureindustryThe 2020 Chinese Farmers Harvest Festival Expo and local event in Shandong province will be held at the same time.

There are around 300 regional public brands at this event.productThe exhibition covers ten categories of cereals and oils, vegetables, fruits and animal products, as well as branded products from Hubei, Tibet, Xinjiang, Yunnan, Sichuan and other places to participate in hot-selling and tasting activities.

9 provinces and cities of the Yellow River basin jointly celebrate the harvest

It is understood that this event was organized by the Ministry of Agriculture and Rural Affairs.marketOrientation with the Department of Information Technology, China Rural Magazine and ChinaAgricultural productsCo-sponsored by the Market Association, the Shandong Province Department of Agriculture and Rural Affairs, and the Qingdao People’s GovernmentBrand marketingBeneficial exploration is also an important part of the 2020 Chinese Farmers’ Harvest Festival and a series of activities to celebrate the harvest in 9 provinces and cities in the Yellow River Basin. The 3-day event is themed “Products that sell well, brand strong farmers, welcome a bountiful harvest and help a wealthy society.” Its objective is to enrich the connotation of the harvest festival and promoteAgricultural productsProsperous production and sales to promote China’s agricultureBrand buildingCareer, help build a wealthy society in a comprehensive waysociety。

During the event, a forum for the development of strong brand farmers and smart agricultural lots, farmer harvest festival harvest meeting, live broadcast of products, brandPromotion meeting, Folk Custom Experience, Harvest Journey and other important activities, and established a series of special areas, such as a regional public brand sales area for agricultural products, a special area for selling agricultural products in poverty-stricken areas, and a meeting of farmers harvest festivals. At the opening ceremony, Chinese farmersMarketThe association issued a certificate to the main representative of the regional public brand of agricultural products in the 2019 China Agricultural Brand Catalog.

Qingdao agricultural products brand “strong”

Qingdao has the reputation of “brand capital”. Qingdao agriculture also has a strong foundation, strong features, strong brand,qualityWell known in the world. In this event, the display area of ​​Qingdao Agricultural Products reached 225 square meters, divided into regional brand display area, characteristic staple food display area and JinhuabusinessEight display areas, including the display area, the Laoshan tea display area, the characteristic agricultural products display area, and the fruit and vegetable display area, bring together Qingdao agricultural brands known as the Dazeshan grape, the Jiaozhou Chinese cabbage, Laoshan tea, Huangdao blueberry, etc. Among them, QingdaoKodai Foodlimitedthe companyQingdao Bolan GroupLimited liability companyThe three exhibitors of Qingdao Haofeng Food Group Co., Ltd. were previously selected as a new generation of cultivation enterprises “Qingdao Golden Flower” in 2020.

“In recent years, based on the construction of an agricultural brand, Qingdao has created a new business card for the city to help the revitalization of rural areas of Qingdao. In terms of brand building, we have established a brand +strategyAs the main starting point, we will work hard on brand + industry, brand + quality, brand + marketing and brand + technology to help Qingdao agricultural brand building. Qu Bo, deputy director of Qingdao Rural and Agricultural Bureau, said, “This exhibition is based on the theme of the Farmers’ Harvest Festival celebration. Industrial benefits and value items promote income and wealth of the farmers. “

In the next step, Qingdao will rely on the upcoming Qingdao agricultural “international lounge” to promote the internationalization of Qingdao agricultural products and continue to improve Qingdao agricultural products.qualityAnd value, to promote the development of all agricultural and rural areas of Qingdao.

During the same period of the three events, relevant departments of the Ministry of Agriculture and Rural Affairs, Shandong Provincial Government, relevant leaders of local agricultural and rural departments, regional agricultural products public brand directors, agricultural brand experts, agricultural productsDistributionA total of more than 300 entrepreneurs, buyers and journalists attended the opening ceremony. The exhibition area is 60,000 square meters, with more than 1,300 exhibitors (30 international exhibitors) and an estimated audience of more than 25,000. The exhibition call will help Shandong Province build a Qilu model for rural revitalization and provide impetus for the development of “agriculture, rural areas and farmers” in Qingdao.

(Source: Qingdao Finance and Economics Daily)

(Responsible editor: DF522)