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Original Title: From a poverty stricken village to a demonstration village, Rongchuang came together to help Longtang with accurate poverty alleviation results delivered successfully
On October 12, the Sunac China-Youcheng Foundation “Longtang Poverty Alleviation Achievement Handover Ceremony” and Longtang Mountain House B&B Opening Ceremony were held in Longtang Village, County from Leishan, Guizhou Province. This represents Sunac actively helping the country win the battle against poverty and has achieved important results in stages in building a well-off society in a comprehensive way. It also represents Longtang Village’s passage from the poverty alleviation to revitalization.
Huang Qingfa, Secretary of the Leishan County Communist Party of China Committee, Yuan Gang, Leishan County People’s Government Magistrate, Shao Jia, Assistant to the President of Sunac China, Li Jie, General Manager of the Guiyang Branch of the Regional Group Sunac Southwest, Ling Hui, Youcheng Business Foundation General Secretary of Enterprise, Youcheng Poverty Alleviation Li Jiachen, Under Secretary General of the National Poverty Alleviation Foundation, and others attended the ceremony and witnessed the new starting point of Longtang Village.
From poor village to demonstration village
“Longtang sample” landed
In Longtang Village, where the terraces are like clouds, the newly opened Miao Village Boutique B&B showcases the new look of Chinese rural cultural tourism. The agricultural achievements of the farmers on the terraces are sent to the country as special agricultural products …
From a poverty-stricken village in the past to a demonstration village today, Longtang’s “big change” originated two years ago, when Sunac and Youcheng Entrepreneur Poverty Alleviation Foundation launched the “Twin Help for Guizhou Longtang” with the support of the Leishan County Government. Selective poverty alleviation project. After the launch of the project in 2019, Longtang completely eliminated poverty throughout the village. So far, Longtang Village has achieved an increase of nearly 3 million yuan in revenue.
At the awarding ceremony, Huang Qingfa said, “For more than two years, the Sunac Group and the Youcheng Foundation have fought side by side with Leishan officials and the masses, creating a new bright spot for poverty alleviation in Leishan Rural Tourism and further promoting the continued growth of Leishan Rural Tourism. More poor people have achieved sustained income growth, stabilized poverty alleviation and gradually enriched themselves through rural tourism poverty alleviation, making significant contributions to Leishan’s poverty alleviation cause. “
Shao Jia said, “Longtang Village poverty alleviation and Longtang Mountain House opening are just a new milestone for Sunac public welfare enterprises for rural revitalization, and for Longtang Village, it is just new development. Going forward, Sunac will continue to explore and establish a new model for rural poverty alleviation and development with deep corporate involvement and long-term support. “
Linghui said, “With the solid foundation established in poverty alleviation these years, we are confident that we will be able to win the battle of poverty alleviation as scheduled in the future, and we hope that Longtang will become a model for the future. future poverty alleviation and rural revitalization “.
Wen Chong, director of the Longtang Village Committee in Xijiang City, Leishan County, stated, “Through continuous exploration of new development ideas, the economic level of Longtang Village has improved year by year, Farmers ‘incomes have increased significantly and villagers’ happiness has increased. In the future, Longtang Village will continue to work hard. , To turn Longtang into a better traditional agricultural cultural characteristic village and rural revitalization demonstration village in Miaojiang area. “
Comprehensive and three-dimensional poverty alleviation model
Establish a long-term development mechanism for the village.
From poverty alleviation to sustainable development and revitalization, the remarkable change in Longtang Village is that a group of young talents are drawn back to the village to feed back their hometown, bringing more vitality to this mountain village for the sustainable development from the inside out.
Wen Yuansheng, a “post-90” villager, said goodbye to his working career as a migrant in 2018 and returned to his hometown to dedicate himself to rural revitalization. He became the head of the Longtang Village Cooperative Financing Mutual Aid Department and the head of the Agricultural Industry Department, where he found his life mission. .
Embroidery and batik are traditional techniques passed down from generation to generation by the Miao people. Young embroiderer Pan Xiaofen also returned to the village to find Miao embroidery crafts passed down from her ancestors. With the development of artisan training, such as embroidery and batik, organized by Sunac, the Longtang Embroidery Group was formally established, allowing the intangible cultural heritage to be restored and inherited. In April this year, the “Intangible Heritage Workshop” was officially launched and selected as the first batch of Intangible Cultural Heritage poverty alleviation employment workshops at the provincial level. It has become an important place for embroiderers to study skills and tourists to experience Miao culture.
Young people are keen to come back and can achieve real achievements in their homelands because Longtang Village has a brighter future with the support of the professional team.
Since 2018, Sunac China has teamed up with Youcheng Business Poverty Alleviation Foundation to establish a special group for poverty alleviation, and has sent a village-based team to Longtang Village for a long time to deepen the first line of poverty alleviation and provide a strong and professional team guarantee for the implementation of the poverty alleviation process.
For more than two years, Sunac has combined its own advantageous industries and resources, linking resources from all sources, and created a comprehensive, three-dimensional Sunac model of poverty alleviation in Longtang. Longtang’s poverty alleviation results show that Sunac’s poverty alleviation model can activate rural endogenous dynamics and help China on the basis of protecting village ethnic culture and traditional lifestyle through cultural tourism, industrial driving, cultural activation and educational assistance. The village has established a long-term development mechanism to “relieve the poor without returning to poverty” to help achieve a better life in the integration of urban and rural areas.
Through cultural tourism, Longtang Village has completed the renovation and opening of demonstration homestays such as “Longtang Mountain House”, and supports villagers to independently operate farms, restaurants, workshops, etc. The landscape environment of Longtang Village has also been greatly improved, providing tourism development Good foundation. At the end of last year, the renovated Longtang Village held the traditional “Fish Frozen Festival” for the first time on a large scale, which attracted many tourists from all over the country and further promoted the development of rural tourism.
In terms of leading the industry, Sunac supports the optimization and improvement of the agricultural industry in Longtang Village, enhances the added value of agricultural products, and helps Longtang build its own “Longtang Good” agricultural products brand. At the same time, through poverty alleviation consumption, the Longtang Village Cooperative was prompted to sell local fish sauce, tea, roses, etc., generating more than 2 million yuan in income for the village. cooperative.
Educational assistance is a fundamental measure to stop the return to poverty. Through the British seedling training program, Sunac brings new vitality to remote mountainous areas and supports the ideals of the young. By grafting its own cultural tourism and cultural resources, Sunac creates a “one-time visit + one-stop visit” student aid model to provide deeper and long-term diversified educational support for Longtang’s children, and provide them with multidimensional educational assistance. .
From village-wide poverty alleviation to industrial revitalization and continuous development of education, now, with the successful transfer of the precise achievements of Longtang poverty alleviation, Longtang ushered in a new starting point : Its achievements in poverty alleviation have been further consolidated and a “poverty alleviation” guarantee has been initially established. “No return to poverty” and a long-term mechanism for sustainable development.
2020 is the year when China’s goal of building a moderately prosperous society will be fulfilled in a comprehensive manner, and it will also be the year when we fully win the battle against poverty. Responding to the country’s call and actively participating in poverty alleviation is the embodiment of Sunac’s leading corporate social role responsibility, as well as the mission of Sunac’s co-builders.
Taking the “Longtang Sample” as a model, Sunac’s poverty alleviation model is being applied to more projects. According to the data, Sunac has invested 230 million yuan in the “Building Dream Original Township” plan. In addition to building the “Poverty Alleviation Exhibition” in Longtang Village, Leishan County, Guizhou Province, Sunac has also been deeply involved in Zhongyi Township in Chongqing City and Yunnan Province. 21 villages affected by poverty in 13 provinces and cities, including Guangnan County, Shaanxi Province, Wanzhuang Village, Yan’an City, Yunnan Province, and Hongwei Village, Xishuangbanna, Yunnan Province , helped more than 40,000 poor households with registered cards to win the battle against poverty.
The successful transfer of accurate Longtang poverty alleviation results is a new starting point for Sunac poverty alleviation results. Going forward, Sunac will continue to uphold the original intention and sincerity of the public welfare, combine its own resources and expertise, and work closely with all walks of society to aid the long-term and sustainable development of the village through a multidimensional and innovative public welfare path. Sunac’s poverty alleviation and public welfare exploration will also strive to generate more results and breakthroughs, and build a beautiful, high-temperature society.
