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Original Title: Service Fair Business Opportunity: Will the Winter Olympics Bring Spring to the Sports Industry?
(Services Trade Fair 2020) Services Trade Opportunities Trade Fair: Will the Winter Olympics Bring Spring to the Sports Industry?
China News Service, Beijing, September 6 (Luo Haibing) The Winter Olympics, which are born on the basis of ice and snow, are inherently “cold”, but at the Services Fair in 2020, the exhibition and discussion about it they have warmed up.
During the service fair, in the 2020 International Winter Sports Expo (Beijing) (hereinafter referred to as the “Winter Expo”) held from September 5-6, more than 500 domestic and foreign brands brought ice technology and snow, ice and snow equipment, winter tourism, The exhibition of industrial achievements, such as ice and snow education, allows the audience to feel the power of ice and snow up close.
In the exhibition area related to the Winter Olympics, professional snowmaking teams from Italy sprinkled melodious snowflakes, making the audience feel like it was winter. Through the snow, the public lined up in front of the booth of an Austrian cable car company, waiting to ride the gondola of the cable car that won the German Red Dot Award, can provide Wi-Fi and wireless charging functions, heating of seats and video intercom. And cable car chairlift.
This former Austrian ropeway company Doppelmayr, with a history of almost 130 years, has entered China since the 1990s. “The Chinese market is very important to us,” said Li Yanqiu, CEO of his Chinese company. This is a good opportunity for us to establish ourselves in the Chinese market ”. So far, the company has participated in the Winter Exhibition for five consecutive years.
While waiting for the spectators to get off the “cable car”, a long line also formed in front of the ski simulator. To the enthusiasm of the audience, German ski coach Henrik Stefes lamented: “More and more Chinese are interested in winter sports.”
Shi Defei has been a ski instructor in China for 8 years and has witnessed the rapid development of China’s ice and snow economy since he won the right to host the Winter Olympics in 2015. The Austrian company SNOW51 for which he works specializes in providing comprehensive spatial experience and professional ski training for urban skiing and has currently opened 10 stores in Shanghai. “In Europe, most children start skiing at a very young age, but there are a lot of xiaobai in China, and this is a big market.”
China is currently the fastest growing winter sports market in the world. By the 2022 Beijing Winter Olympics, 300 million Chinese are expected to have a keen interest in winter sports. With the rise of skiing in China, all kinds of ski professionals are in short supply, which is also a business opportunity that Shi Defei creates. “China is in great demand for professional coaches and our task is to train more professional coaches as quickly as possible.”
The display area was packed with crowds and there was an endless stream of spectators watching and experimenting. Children are playing and skating on the ice rink, curling experimenters hold their breath and throw balls, and there is screaming from the virtual reality snowboarding experience area … Technology allows more people to participate in the activities of High-tech ice and snow sports experience At, enjoy this special “Ice and Snow Feast”.
The projects related to the Winter Olympics seem to be completed in a unique experience at the FTC, and behind this there is considerable sports business opportunity.
According to the organizer, this winter exhibition has attracted nearly 20 ice and snow powers, including Austria, Norway, France, Japan, Italy, Finland, Iceland, Slovenia, Germany, the United States and the Czech Republic, among which are participating. 60% of international brands. .
Naturally, Chinese companies with local advantages will not miss out on business opportunities. Taishan Sports, a Chinese national brand with a history of more than 40 years, has demonstrated its achievements in preparation for the Winter Olympics through investment and international cooperation. “With the help of the Beijing Winter Olympics, we hope to introduce more international events and advanced international snow and ice sports technology to promote the development of China’s ice and snow sports,” said Bian Qingfeng, Vice President of Taishan Group.
During this service trade fair, more than ten forums were held covering Olympic city development, ice and snow business competition, ice and snow equipment industry, ice and snow education, the technological winter Olympics and the development of ice and snow tourism, etc. Topics focused on the Winter Olympics and ice and snow at home and abroad. Practitioners look forward to the future of the sports industry.
“According to estimates, the total scale of China’s ice and snow industry is expected to reach 800 billion yuan by 2022, and it is expected to achieve the goal of 1 trillion yuan by 2025,” Li Yingchuan said, deputy director of the General Administration of Sports of the State of China and vice president of the Chinese Olympic Committee.
He presented that due to the new corona pneumonia epidemic this year, all 774 ski resorts and 388 ice skating rinks in China have been forced to suspend operations, and several winter sports events have also been postponed. “China’s ice and snow industry companies have been going through an unprecedented difficult period.”
Snow and ice return, golden autumn turns golden. At present, China is the first to effectively control the epidemic on a global scale and hold major international economic and business events offline, which not only increases confidence in the development of international winter sports and ice industry and snow, but also allows practitioners of ice and snow at home and abroad to see the next “spring.”
“The sports industry is the wealth of all countries. In addition, it also plays an important role in promoting the economy,” Carlos Myers, former Brazilian Minister of Sports and Tourism, said in a video speech at the conference. Being reinterpreted as a guiding event, it is conducive to further development of the sport. This is very good. “(Finish)
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