[ad_1]
The hinterland of Daliang Mountain is no longer remote (decisive battle and decisive victory over poverty alleviation, supervised battles in impoverished counties)
In early autumn, in Buquluo Village, Lianghekou City, Xide County, Liangshan Yi Autonomous Prefecture, Sichuan, Russian Shi looked at freshly harvested potatoes and tartar buckwheat from more than 5,000 cats at home. He was no longer worried like before. I receive, 80 cents per potato, which is 3 cents higher than the market price! “
Before long, a truck entered the village, weighed and loaded the merchandise, and several kilograms of Russian agricultural products were bought. “After picking up the products, we will first process and sell them on the online platform after they are packed.” The young man who came to the acquisition was an employee of Xide County Yuanye Agricultural Development Co., Ltd., and he got into the car to another village. Drive away.
Inland Daliang Mountain, deep mountains and long roads, remote location, inconvenient transportation restricts economic development. After the fight against poverty began, local industries such as growing Chinese medicinal materials and raising chickens, cows and sheep developed. How to let good goods out of the mountains and lift people out of poverty? Xide County, Yuexi County, Liangshan Prefecture and elsewhere have intensified the fluid flow of e-commerce procurement, transportation and sales networks, and developed e-commerce to help alleviate poverty.
In recent days, in Xiagu Village, Puxiong Town, Yuexi County, embroiderer Alola Zuomo is training girls from nearby villages to learn to embroider Yi. Yi’s embroidery in Xiagu Village has always been famous. Black and red silk threads come and go in the characteristic dresses of the Yi people, forming the most distinctive clothing style of the Yi people. However, it is difficult for this type of clothing to open the market: the local market is limited and expansion abroad does not fit the aesthetics of outsiders.
The director of the Xiagu Village Committee, Ahourequ, has tried many ways to promote it, but it has not worked. The turning point came in March 2019. At that time, the person in charge of a national e-commerce platform saw Yi’s exquisite costumes in the village and was suddenly interested. “The other party provides the design and raw materials, and we are responsible for the processing. The finished products are sold to Liangshan and across the country through the e-commerce platform.” Ahou Requ was delighted. With the help of the other party, Alora Zuomo and other local embroiderers came to the Beijing Institute of Fashion Technology to study.
“Now we use gold-inlaid embroidery, and the other party buys it regularly, and each set of clothes can be sold for two or three thousand yuan!” Alora Zuomo never thought that Yi embroidered clothes made by herself would be so popular. The local women’s federation also often organizes non-local units to place purchase orders, and Yi embroidery in Xiagu village has become a fashionable product.
In Ahou Village, Guangming Town, Xide County, First Secretary Wang Xiaobing is currently busy coordinating the cooperation between State Grid Liangshan Power Supply Company and the local Internet company to establish a network sales platform for specialty agricultural products. “We asked the design company to design the brand logo and the packaging box. “Ready to sell online.” Wang Xiaobing has been in the village for more than 3 years. The former poor village has now emerged from poverty smoothly, and characteristic industries like lily, peach, and thorn have continued to develop. With the passing of roads and industry, Wang Xiaobing is full of confidence in e-commerce sales.
Mei Yong, a member of the Standing Committee of the Xide County Party Committee and vice mayor of the county, introduced that in recent years, local e-commerce service centers, warehousing logistics distribution centers and warehouses have been built in the local area. a three-tier e-commerce logistics distribution system to extend e-commerce logistics services to the field. So far, the local area has established 24 municipal logistics distribution sites, 85 village-level e-commerce logistics service points, and opened 6 express logistics lines, achieving 100% municipal distribution coverage and a poverty stricken village coverage of more than 50%.
Xide County has also developed a product resource information big data platform (mobile app) serving rural households (primarily impoverished households). 109 members of the poverty relief and relief team are paired with 109 central municipal sites and service points at the village level. (Points of sale) Combining supply and marketing, postal services, supermarkets, finance, communications and other businesses based on real conditions, forming a model of “a multi-industry (point of sale) station”, promoting the increase of the income of the stations (outlets) and driving the masses to get rich. Mei Yong introduced that in 2019, the total of rural e-commerce transactions in Xide County exceeded 86 million yuan, an increase of 23% year-on-year; rural online retail sales were 17.6 million yuan, an increase of 21.3% year-on-year.
With the flow of goods, e-commerce has made the interior of Daliang Mountain no longer a remote place, high-quality agricultural products have come out of the mountains, and villagers have also felt more and more convenient.
In Xide County, villagers used to collect goods in the county or key municipalities, and the round trip cost at least 20 yuan. Now the courier company is effectively connected to the postal network. Villagers can receive the merchandise without going out or paying more at home. The express delivery time has also been reduced from the original 4 days to the county, to 2 days to the municipality, from 3 to 3 days. Go to town in 4 days. What is the value of the e-commerce logistics service extension? Mei Yong calculated an account: Xide County directly reduces ordinary people’s spending by more than 12 million yuan each year and reduces the cost of comprehensive logistics by about 3%.
“We need to integrate e-commerce development funds at all levels to be used for bottom-up subsidies for agricultural products in poverty alleviation areas and to provide logistics subsidies for agricultural products sent by mail to promote the export of agricultural products.” The person in charge of the Liangshan Prefectural Office of Commerce said the next step will focus on solving people in poor areas. For the problem of lagging concepts of e-commerce, strengthen the technical training of e-commerce and open integrated online and offline marketing channels.
