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In recent years, with rapid development and a rise rather than a decline during the epidemic, cross-border e-commerce has become a major engine supporting the “outer loop.”
[Directo en CIIE]Big companies behind small packages
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In recent years, with rapid development and an increase during the epidemic period, cross-border e-commerce has become an important engine supporting the “outer loop”. At CIIE, many companies have fully felt the vigor of China’s cross-border e-commerce. The simultaneous efforts of policies and markets make the big business behind this little package more to look forward to.
“In May this year, we officially entered the national e-commerce platform. But after it was put on the shelves, the daily sales quickly exceeded 100,000 yuan, which is spectacular growth.” China CEO of Dingying (Guangzhou) International Trading Co., Ltd. Yang Wenfeng is a new face at CIIE. This Thai bird’s nest brand, which has just entered the Chinese market, has fully felt the vitality of China’s cross-border e-commerce in less than half a year.
According to customs data, in 2019, total retail import and export products through the customs cross-border e-commerce management platform across the country reached 186.21 billion yuan, an increase of 38.3% year-on-year. In the first three quarters of this year, this figure has risen to 187.39 billion yuan, a year-on-year increase of 52.8%, and the growth rate is much higher than the overall growth rate of foreign trade.
In recent years, with rapid development and an increase during the epidemic period, cross-border e-commerce has become an important engine supporting the “outer loop”. At this year’s CIIE, big business supported by small cross-border parcels has also attracted the attention of more companies.
Packages go in and out
According to a survey released by the International Postal Corporation (IPC) in February this year, 39% of cross-border online purchases worldwide come from China. At the 3rd China Import Cross-Border Digital Development and E-Commerce Forum, participating experts said that China’s cross-border e-commerce is already at the forefront of the world.
At CIIE, many exhibitors have felt the development dividend that this new commercial format brings. A toothpaste that has been on the Chinese market for more than two years and whose sales volume is at the bottom of a series of products was prominently displayed on the booth of the Japanese consumer goods company Lion King.
“This product is positioned as a high-end product and belongs to a subdivision. Demand is relatively small. Previously, sales were mediocre. However, after we launched this product in cross-border e-commerce this year, the situation became it opened immediately and appeared 10 times higher than traditional channels. The previous growth. “The head of the company introduced the journalists.
The rapid development of China’s cross-border e-commerce is not just driving imports. In 2019, China’s cross-border e-commerce direct mail exported about 2 billion packages. Since the beginning of this year, data from many parts of the country shows strong growth in cross-border export parcels. The “2020 White Paper on Cross-Border E-Commerce for SMEs” shows that during the epidemic, 84% of domestic SMEs switched their business models to online business models.
On the morning of November 7, the reporter found in the logistics companies exhibition area of the Trade and Services Hall of the CIIE that there were crowds of people in front of the stands and the atmosphere was fiery.
A comprehensive Hubei foreign trade service company is looking for partners. “Now the role of cross-border e-commerce in exports is becoming more and more prominent, especially since the epidemic, domestic companies have a very large demand in this area.” The head of the company told reporters that the company currently has more than 32,000 small national merchants. Cooperation: The purpose of this Expo is to seek overseas customs warehousing cooperation services to help domestic products to be sold abroad.
Commodities “run” faster
“Delivery in 24 hours, just like national e-commerce.” “The time for customers to receive the products is shortened considerably and the order is fully guaranteed.” “With overseas warehouses, it is also very convenient to return and exchange products” … In the interview, many logistics companies involved Said that the logistics efficiency of cross-border e-commerce has greatly improved.
For domestic consumers who are used to “shopping at sea”, the waiting time for imported products is getting shorter and shorter, for many foreign trade companies, overseas markets separated by oceans are getting closer and closer . But faster is just one of the changes. The digital transformation of commerce represented by cross-border e-commerce can have a deeper impact on commerce and industry.
“Since the beginning of this year, the epidemic has promoted the development of digital commerce. The ‘new normal’ of the epidemic has created new opportunities for Chinese companies, including small and medium-sized enterprises, especially in cross-border e-commerce.” Meng, UPS China marketing director, Meng Ruan Di told reporters.
“Cross-border e-commerce not only includes the digitization of business matching, but also includes the digitization of business execution, digitization of business services, digitization of market entities, and digitization of products. The digitization of products definitely it will lead to the digitization of industries. ” Quotas from the Ministry of Commerce Zhang Weizhi, a member of the Committee of Experts on Commercial Digitization of the Licensing Office, said that the development of cross-border e-commerce is expected to drive changes throughout the industry chain.
“In April and May, the traditional foreign trade was very gloomy, but we feel that the purchase of home decoration products abroad has increased significantly and we have provided this information to upstream brands and downstream channel suppliers in a timely manner. “. Liu Bo, founder of Fanding International, a company that provides logistics services, said that Chunjiang plumbing ducks have a longer cross-border e-commerce industrial chain and can better observe and capture market-leading information and trends from the industry. This is also an advantage that traditional logistics cannot have. .
Politics and market strength at the same time
At this year’s CIIE, China announced four major measures, including the construction of a new plateau and the promotion of innovation and foreign trade development. It clearly stated that “promote the accelerated development of new business models and models such as cross-border e-commerce and foster a new momentum for foreign trade.”
Before this, China has issued a series of policies to support cross-border e-commerce, and its efforts have continued to increase. In the five months leading up to the CIIE alone, the cross-border e-commerce B2B export supervision pilot has gone through multiple rounds of expansion, and more companies can enjoy a single registration, docking point, simplified declaration, inspection priority and other facilitation measures.
In terms of the market, many companies in the fields of logistics, e-commerce and foreign trade have also “rolled up” their sleeves. The Fung Group, a Hong Kong exhibitor, is accelerating its omnichannel design and digital transformation. “Our supply chain management company in Qianhai has been launched and we plan to develop a super supply chain center in Asia there to provide cross-border e-commerce services for China and the entire Asia-Pacific region,” he told the press the senior vice president of Feng Group, Zhang Zhengcai. .
“The growth trend of digital commerce places higher requirements for logistics providers, and also requires companies, especially small and medium-sized companies with limited time and labor, to improve digital capabilities and efficiency.” Meng Ruandi told reporters that this year’s Expo Yes, UPS offers the latest updated WeChat mail service. Through your official WeChat account, you can provide corporate clients with comprehensive logistics solutions. “I look forward to helping companies seize new development opportunities by building and improving smart logistics networks.”
“Domestic quality consumption and consumption improvements are becoming new driving forces for market growth. The opportunities and results generated by participation in the two previous CIIEs have also strengthened Suning’s confidence.” Ma Kang, head of Suning’s business and procurement delegation to the CIIE said that this year, Suning will increase its acquisitions in Europe, America and elsewhere, continue to strengthen cooperation with internationally renowned 3C brands and home appliances, and focus still more in the purchase of consumer goods of great movement and commercial purchases of services related to the quality of life of the residents.
Our reporter Beimengyuan Landehua Liang Yudong Wu Fan
(Our newspaper, Shanghai, November 8)
