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Source Title: During New Year’s Day, Beijing Consumer Market Has Sufficient, Safe and Orderly Supply
On January 3, the Beijing Municipal Commerce Bureau released information showing that on New Year’s Day 2021, all commercial service companies in this city will strictly implement epidemic prevention and control measures, carefully organize the market supply and service guarantees, and the consumer market will be safe and orderly. The supply of daily necessities such as pork is abundant.
In terms of ensuring the supply of basic products for the livelihood of people, urban business departments and various business enterprises have taken active actions to source through multiple channels, unlocked logistics, and launched an emergency guarantee mechanism for needs. daily in gated communities to ensure a sufficient supply and variety of basic products. Major markets for agricultural products and large supermarket chains are actively organizing the supply of daily necessities such as vegetables and meat, and issuing proposals to the circulation traders of agricultural products to encourage the market traders not to leave Beijing if required.
During the Christmas season, the sales of supermarkets and Wumart increased 8.8% and 6.8% year-on-year respectively; sales of medical and healthcare products on the JD platform increased by 44.3%, of which the sales of masks, plasters and thermometers increased by 885.9%, 408.9% and 201.4% respectively.
In response to the call for fewer meetings and fewer outings, citizens are spending more time at home and shortening their radius of life. Trading companies have actively developed activities such as online sales promotion and live delivery of goods to guide consumption and create a festive atmosphere. Yitigang and Xidan Joy City’s live streaming activities continue to enrich consumer choices; Modern Mall and Hanguang Department Store use multi-category WeChat groups and mini flash sales programs to share holiday discounts; Guohua Mall issues coupons and promotional gifts online New consumption. During the Christmas season, the sales of traditional companies such as Miyun Wanxianghui and Contemporary Mall increased 66.9% and 13.9% respectively; JD platform gaming laptops and notebooks sales increased 134.3% and 67.4%, and prepared food and leisure snack sales increased 67.5%. And 63.2%.
Established brands combine their own advantages and adopt various methods to meet new consumer demands. Wuyutai Micro Mall is open 24 hours a day, supporting automatic in-store delivery and collection; Daoxiang Village launches products such as gift boxed and bulk cakes and bagged cooked food at “Ele”. During the festival, the monitored sales of Daoxiang Village and Wu Yutai increased 21.9% and 13.8%, respectively, year-over-year.
During New Year’s Day, catering consumption accelerated to rebound. Caterers organize venues rationally, avoid queues and crowds in the dining area by creating buffer zones and meals at different time periods, and actively increase non-food business through of online channels, increase the types of semi-finished products, introduce a variety of packages and use online Expand sales by ordering meals, takeout meals, discounts on group purchases, etc. Data from Meituan shows that the volume and value of food delivery transactions increased 17.4% and 36.3% year-on-year.
Additionally, fashionable shopping districts integrate cultural and creative, sports, leisure and entertainment elements to increase interest and experience. The Doraemon Warm Winter Park in Joy City is the first appearance in the world, with different shapes, cute and cute, it evokes innocent memories; Shougang Extreme Park has professional ski slopes and a photo-themed area for internet celebrities; Shijingshan Wanda Plaza Launches Snow Surf and Snow Play Activities; the first Ole to build a large real outdoor ice rink to meet the needs of ice sports.
Text / Beiqing-Beijing Headline Reporter Li Jia
