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Shanghai, China, October 30, 2020 – Following the successful appearance of the second China International Import Expo in 2019 (hereinafter “CIIE”), Italian high-end fashion brand Dolce & Gabbana will be held from 5 to November 10 this year. Japan once again participated in this large-scale exhibition sponsored by the Chinese Ministry of Commerce and the Shanghai Municipal Government. The brand also announced that it will continue to actively participate in the CIIE for the next three years, and will reach a five-year agreement for the 2019-2023 period.
Although China and Italy are widely separated, they both have a thousand-year cultural history and very similar values. The friendship between the two countries has a long history, and cultural and economic exchange activities have a long history. The two countries formally established diplomatic relations in 1970. This year coincides with the 50th anniversary of the establishment of diplomatic relations between China and Italy. Dolce & Gabbana appreciates this milestone and is willing to contribute to the promotion of friendly exchanges and exchanges between the two peoples.
Dolce & Gabbana is committed to the global promotion and promotion of “Made in Italy” and will also appear at this year’s show as a member of the International Luxury Pavilion. The booth design was unique, recreating the folk scene of bright Italian lanterns in southern Italy, making the audience feel as if they were in an Italian square. Under the special lighting that symbolizes joy and tradition, the brand’s works complement each other, presenting an enthusiastic and joyful party. In this enchanting atmosphere of cultural collision, the brand especially invited tailors, embroidery masters, decorative designers and goldsmiths to interpret the wonderful “Made in Italy-Handcrafted Ingenuity” craftsmanship, demonstrating the common values to which it has always adhered to with the Chinese culture. — Heritage by hand, respect for details, love of art.
Dolce and Gabbana
In January this year, Dolce & Gabbana, inspired by the legendary Journey to the East from “The Voyages of Marco Polo”, released eight special silk scarves from the “Silk Road” series to pay tribute to the prosperity of China and Italy. , A gift to the 50th anniversary of the establishment of diplomatic relations between the two countries. At this year’s exhibition, the brand also staged the series of works, showcasing the charm of legendary historical stories. The “Silk Road” series of silk scarves selects precious silk fabrics. All patterns are hand-drawn by artisans, vividly interpreting the story behind each square of silk scarves, witnessing the collision of two ancient civilizations and two cultures. Artistic beauty.
Art, fashion, tradition, but it is much more than that: the connection between China and Italy is also reflected in medical research. The University of Humanities is an excellent scientific research institution in Italy and has deep and long-term exchanges with the University of Wuhan. Dolce & Gabbana has cooperated with the University of Humanities for many years and is facing the new crisis with great enthusiasm and a sense of responsibility.
It is worth mentioning that this Dolce & Gabbana exhibition also specially launched a personalized mini program, using interactive digital experience and augmented reality technology to bring visitors to the creative world of Dolce & Gabbana in an immersive way. Visitors who have not been able to visit the site in person can also interact with various elements through the brand’s mini program and experience the art space created by the brand in 360 degrees.
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