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Original Title: Developing the Economics of Electronic Commerce and Solving the Problem of “Hard to Buy” and “Hard to Sell” Poverty Alleviation Products. New business formats stimulate new momentum for consumer poverty alleviation
Recently, consumption poverty reduction in Shandong province and Jinan cityproductThe Exhibition Week was successfully held. Poverty alleviation products from Xiangxi, Chongqing, Wulong, Tibet, Xinjiang and all the cities in the province were brought together in the expo, connecting the poverty-stricken and consumption areas of Jinan.marketFive-day online and offline sales reached 80 million yuan, which was praised by the State Council’s Office of Poverty Alleviation.
This year, the city of JinanborrowHelp “live broadcast + exhibitionPromotion“And other business formats to carry out consumer poverty alleviation, cumulative sales of agricultural productsBy-productMore than 300 million yuan and 160 million yuan in poverty alleviation products in the city have continued to help poor people in poverty-stricken areas to get rid of poverty and increase their income.
“Live Stream with Products” Brings a New World of Poverty Alleviation
The sudden epidemic has helped Jinan help the poor this yearSale of productsChannels are blocked, with varying degrees of backlog, slow sales,priceDecrease, salesYear with yearA drop from 10% to 25% will seriously affect the income of the poor. How to solve this problem in a serious situation? “Develop the economy of e-commerce and do everything possible to build a headquarters base of the live broadcast economy” provides a solution to Jinan in the epidemic to solve the problem of “difficult to buy” and “difficult to sell “poverty alleviation products.
In accordance with the principle of “government guidance, market operation and social participation” and in the context of the standardization of epidemic prevention and control, Jinan City is exploring the implementation of business models such as “live broadcast + exhibition promotion “to stimulate new momentum in consumer poverty alleviation through a multi-pronged approach. Help win the battle against poverty.
Around “RosecultureFestival, “Pingyin County signed a contract with Taobao’s number one host,” Queen of Cargo, “Wei Ya, and sold 150,000 boxes of freeze-dried flower bud tea in just 3 minutes on the organization’s live broadcast. poverty alleviation charity, reaching the sales level of conventional channels for 3 months., which greatly strengthened the confidence of flower growers. Shanghe county opened a live streaming platform and fruit special and community e-commerce vegetables. Cherry tomatoes attracted the attention of more than 180,000 netizens. More than 1,000 catties of fenbei tomatoes were reserved during the live broadcast. Each short video platform launched the challenge “Eat Tomatoes in Ten Seconds “and sold 100,000 jin through follow-up orders and community group purchases; the pineapple radish was broadcast live for one hour, selling more than 1,000 jin of za nahorias; live broadcast on Tencent’s micro video platform The cumulative number of clicks has exceeded one million, and it is the flower planting in Shanghe.companyI ordered online for more than 200,000 plants. More “local internet celebrities” from Jinan have also called for endorsement of poverty alleviation products. Featured agricultural and secondary products such as Duoshi tomato, Shanghe braised chicken, Zhangqiu millet, Laiwu black garlic, Changqing dandelion tea, Nanshan fresh fruit, etc. From Jinan to all parts of the country.
“Offline economy” to achieve new sales integration
While “online” is testing the water and live streaming of goods, experience activities and exhibition economy “offline” are also developing around the establishment of a wide range of sales channels of products for the poverty alleviation.
On May 16, Jinan City held the “Poverty Relief and Relief Cloud Exposition – Shandong Hospitality Cloud” and established an entity “Poverty Relief and Relief Farmers Outpost” in the “Great Hall of stand from the provincial capital, “Quancheng Square, to sell all kinds of agricultural and secondary products to Chinese and foreign tourists for a long time. Normalization of agricultural activities. On July 21, the Jinan City “Spring Water Fresh Peach” live harvesting festival started at the 10,000 mu organic peach planting base in Zhonggongquan Lu in the southern mountainous area. Dazzling varieties such as the oil flat peach and the Jinghong peach stimulated consumers’ purchasing desire. “Tao” has a “way of sale”. On September 5, Shanghe County celebrated the Sweet Potato Harvest Festival. Site met with Ginza Mall, Hualian Commercial Building,JiajiayueMore than a dozen supermarket companies, including supermarkets, collectively sign contracts and sell to order. Shandong Province and Jinan City Consumer Poverty Alleviation Products Sales and Exhibition Week, held on September 14, expanded consumer poverty alleviation to Jinan collaboration sites and sites help construction to find sales channels for more poverty alleviation companies and poverty alleviation products, and lift everyone out of poverty. “” Baotuan “to get rich.
Furthermore, a large number of poor peoples have also carried out flexible and diverse consumer poverty alleviation activities according to their own characteristics. For example, Rangzhuangpu Village, Ancheng Township, Pingyin County held a watermelon picking festival this year, and Linwa Village held a cherry picking event. Both villages created “farm tourist parks” through “game contests and self-selection.” Tourists sell the village’s characteristic agricultural and secondary products while sightseeing. Han Mengjiao, a Party Branch member from Dongwangzhuang Village, Niuquan City, Laiwu District, is a well-known local “millet girl.” She turned Dongwangzhuang millet into a “net celebrity product” and sold over 50,000 millet cats to villagers this year. Use oneselfInfluenceTo help promote and sell the village strawberry and kiwi plantation poverty alleviation project, the effect is very good.
The “Product Catalog” does a good job of standard consumption management
Enabling poverty alleviation products to reach cities and consumers requires government guidance, social participation, and platform engagement, but the premiseproduct qualityIt must be excellent.
To this end, Jinan City announced the first batch of the “Jinan City Poverty Alleviation Products Catalog”,Market playersMore than 100 products have been intensively identified and strive to createBrand“. All levelsMarket monitoringCommerce and poverty alleviation departments continue to strengthen dynamic oversight, establish a catalog of poverty alleviation products that can go up, down and out, and enhance poverty alleviation features.MarketConsumer awareness and recognition enables the self-worth of high-quality poverty alleviation products to be reflected and ultimately achieve “win-win” for consumers and the poor.
At present, Jinan City is actively preparing articles on “consumption” according to the “Catalog” and is widely mobilizingPrivate company, Social organizations and individuals purchase poverty alleviation products to form a good consumer poverty alleviation environment throughout society; give full play to government parties and agencies at all levels, state-owned companiesInstitutions, Group organizations, financial institutions, colleges and universities, medical units, etc. in the leading role of consumer poverty alleviationUnion funds, Employees’ collective welfare expenses are used more to purchase poverty alleviation products; organize activities for poverty alleviation products to enter government agencies, enterprises, hospitals and schools, establish long-term and stable direct supply and direct sales relationship of poverty alleviation products; accelerate e-commerce to enter rural comprehensive demonstration projects Createjobs, Coupling with Taobao,Jingdong、Baidu, Kuaishou, Quehua MCN and other large e-commerce companies and live streaming platforms, promoteCirculationMode transformation; show the responsibility of the provincial capital, vigorously carry out special product consumption actions in the area of cooperation for poverty alleviation, and consider poverty alleviation by consumption as the key work of cooperation for the alleviation of East-West poverty, and Jinan and Linyi poverty alleviation cooperation in the province, helping sister cities fight the battle against poverty.
(Source: Dazhong Daily)
(Responsible editor: DF064)
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