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Original Title: Developing Characteristic Agriculture and Connecting to Targeted Poverty Reduction
Make the village more beautiful, make the villagers richer
Supporting distinctive industries, conducting skills training and accelerating integration of agriculture and tourism … In recent years, Country Garden Group has actively explored various models of poverty alleviation, such as poverty alleviation through party creation, industrial poverty alleviation, working poverty alleviation, and education poverty alleviation. The assistance projects cover 57 counties in 16 provinces. They helped 14 poor counties to get rid of poverty, with a cumulative investment of more than 8.7 billion yuan, directly benefiting more than 490,000 people.
Industrial poverty alleviation to ensure stable income growth
Situated in the deep mountains of northern Guangdong, with many people and little land, extensive agriculture, Lianzhang Village, Lianjiangkou Town, Yingde City, Guangdong Province, was once a poor village. In 2016, the annual per capita income was less than 8,000 yuan.
“In the past, our family was too poor to eat meat.” In the past, Lu Yi, a villager from Lianzhang village, and his family of six squeezed together in a 40-square-meter adobe house, living in distress.
To develop modern agriculture with characteristics, we must give the highest priority to protecting the interests of farmers.
In 2018, Country Garden established an industrial development fund in Lianzhang Village to support the development and growth of characteristic industries in Lianzhang Village. One of the projects is the contracting and transfer of 146 acres of Ma Zhu Sun Mountain. Through biological fermentation, the bamboo leaves are further processed into tea, wine, cosmetics, etc., bringing the average income of local bamboo shoot growers to more than 2,000 yuan. Today, Lu Yihe’s own contracted and planted Mazhu Sun Mountain exceeds 60 mu, with a one-time annual income of 30,000 to 40,000 yuan. On February 1 of this year, the nine poverty alleviation industries that Country Garden Group and Guoqiang Charity Foundation landed in Yingde Four Villages distributed dividends and rent to village collectives for more than 1.6 million yuan.
In 2019, 137 poor people from 54 households in Lianzhang Village reached the poverty alleviation and exit standards, and the annual per capita income exceeded 20,000 yuan.
The development of poverty alleviation industries is focused on benefiting the people. Supported the establishment of a standardized base for sheep farming in Dongxiang, Linxia, Gansu, covering approximately 6,000 poor people; supported the development of the gray goose industry in Jiangxi Xingguo and helped farmers increase their income by more than 10,000 yuan; coupled with the heirs of the intangible cultural heritage of Yucheng, Henan, and created a characteristic red brand like Niangu liquor … For many years, Country Garden has been deeply involved in poverty alleviation through industries to ensure growth sustained income and stable people.
“Mission, responsibility and conscience are a commitment to poverty alleviation and rural revitalization, and it is also the foundation of agriculture,” said Yang Guoqiang, founder and chairman of the board of directors of Country Garden Group.
Vocational training blocks the transmission of poverty
In a modern agricultural greenhouse, Lu Guojian, a villager from Lianzhang Village, is picking green cucumbers. Skillfully control the height of the collection cart under your feet, moving left and right.
“Before we leaned in to do farm work. After the training, we used pick trucks, the intensity of the work was lower and the efficiency improved,” Lu Guojian told reporters that in June 2019, he and his wife came to the company through a new type. Farmer Vocational Training Work in Lianzhang Village Modern Agricultural Technology Demonstration Park. “Now we can earn 6000 yuan a month.”
“Teaching people to fish is not as good as teaching people to fish.” Country Garden is guided by rural needs, market demand and employment, and combines the desires of the working poor to provide free vocational training to poor households and provide employment. Since 2012, nearly 700 training courses have been organized in 14 counties in 9 provinces, and 93,093 people have been trained in poverty alleviation and 50,426 people have been employed.
The alleviation of poverty begins with aspirations for help, and helping the poor must help wisdom. Education is an important way to block the intergenerational transmission of poverty.
“Studying the operation and management of urban rail transport for more than half a year has provided me with a lot of professional knowledge.” Ma Xiaoying, from Linxia Dongxiang Autonomous County, Gansu Province, suffered many debts at home due to medical treatment and was unable to go to school. In 2020, the vocational technical school built by Country Garden with an investment of 300 million yuan began to recruit students, and Ma Xiaoying became the first group of students in the school. The school exempts students from impoverished families from all expenses and offers a strong guarantee for the internship and employment of poor students by building a talent training model of “integration of production and education, and the joint education between schools and companies “.
“The hardware facilities of the school are very good and there is a simulated subway model in the training room!” Ma Xiaoying is looking forward to future study and life.
In recent years, Country Garden has fully explored the important role of education in promoting poverty alleviation and poverty prevention by investing in Guangdong Country Garden Vocational College and assisting in the construction of Longquan School in Dongxiang County, Gansu. “Training children in poverty-stricken areas is the fundamental poverty alleviation strategy.” Country Garden has practiced the original intention and philosophy of education and poverty alleviation, and has been unwavering for over ten years.
Integration of agriculture and tourism promotes rural revitalization
Towering century-old trees, unique ancient streets and ancient walls that record the vicissitudes of the years … Yuzui Village, Yingde City, Guangdong Province, which has passed for more than 800 years, has preserved these historical features until now.
Discover new features of old buildings and promote rural livability and industry while preserving traditions. In March 2018, Country Garden and the Public Welfare Foundation helped Yuzui Village start the cultural tourism project. In 2019, the second phase of the beautiful Yuzui Village project was launched … After continuous construction, the arch of the “Yuzui Ancient City” at the entrance of the village was completed, Yuzui Village The first and second have been delivered phases of the cultural tourism project, and cafes, bookstores and family houses have been put into operation. “There are more and more tourists, the pockets of the villagers are becoming more and more bulky, and the appearance of the village is increasingly beautiful.Now the Yuzui Village radiates new vitality.
The changes in Yuzui Village are not the only ones. In recent years, Country Garden has carried out new rural construction in 47 administrative villages in 25 counties, including Lianzhang Village, Leizhou City and Zhangbei Village, Meizhou City, Yingde City, Guangdong Province, through “three cleanings, three demolitions , three remediations, ”AND“ bathroom revolution. ”The project gradually changes the local face.As of November 2020, construction of the Country Garden Rural Revitalization Complex has benefited 110,173 people from 23,114 households in 491 natural villages.
A few years ago, Mugonghoro, Chayuan Village, Huiyang District, Huizhou City, Guangdong Province, was still a relatively ruined village. In 2018, Country Garden and the Huiyang District Government jointly prepared the Qiuchangguli Village Revitalization Project, which introduced the classical architecture and cultural customs of Hakka villages into boutique hotels, and the green waters and mountains attracted the “Golden Phoenix”.
In 2019, Qiuchangguli was officially approved as a 3A national tourist attraction. Thanks to increased income from tourism, the standard of living of local villagers has improved significantly. “The village is becoming more animated, and the rental house can still earn more than 40,000 yuan in three years,” said villager Ye Zhiwei. The rural revitalization model that integrates agriculture and tourism has also become a sign of specific poverty alleviation.
“Industrial poverty alleviation requires the use of regional industrial advantages to harness, cultivate and expand advantageous industries, effectively transform resource advantages into development advantages, and lift poor households out of poverty and become rich,” Li said. Jing, Vice President of Country Garden Group and Director of the Office of Precision Poverty Alleviation and Rural Revitalization.
