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Economic Daily-China Economic Net, Beijing, February 17 (Reporter Feng Qiyu) The Golden Week of the Spring Festival this year, the consumer market has shown vigor and vitality. According to the monitoring of the Ministry of Commerce, from New Year’s Eve to the sixth day of the first month of the lunar calendar (from February 11 to 17), the country’s main retail and catering companies achieved sales of approximately 821 billion yuan, a 28.7% increase from last year’s Spring Festival Golden Week and a 4.9% increase from 2019.
Faced with the new situation and the new situation of the prevention and control of the new corona pneumonia epidemic and the local Chinese New Year, the domestic consumer market has shown many new characteristics and new changes. No contact, less meeting and safe consumption has become a consensus. The dating system, staggered leisure holidays are widely respected and multi-tiered, diversified quality and improved consumer demand are launched, such as home shopping, online festivals, home services and outings. .
The consumption of basic products has grown substantially. The local Chinese New Year has promoted a substantial increase in the consumption of household items. Traditional products such as gift boxes, household appliances, leisure food, seasonal clothing, fitness equipment, etc. sold hot and consuming quality products such as gold. and silver jewelry, beauty products, and floral gifts are particularly prosperous. During the Spring Festival, the Ministry of Commerce focused on monitoring the jewelry, clothing, communication equipment and household appliances of retail companies, which increased 160.8%, 107.1%, 39, 0% and 29.9% respectively compared to the same period last year. Fitness equipment on some e-commerce platforms increased 49% year-on-year. The data shows that the average daily passenger flow of shopping malls in 10 first- and second-tier cities across the country increased by more than 200% year-on-year, reaching the level of 86% during the same Spring Festival period in 2019.
The new types of consumption performed well. The prevention and control of the epidemic have led to rapid growth in security and smart consumption, and the development of contactless transaction services has accelerated. Consumption methods such as online shopping for New Year’s products, “cloud festivals” and digital red envelopes become a new trend for this year’s Spring Festival. With the help of non-closing online shopping, express delivery and other channels, local Chinese New Year people and relatives in their hometowns exchange special New Year products. The Ministry of Commerce, together with relevant departments, has guided locals and businesses to launch “National New Year’s Day Online”. Online retail sales in more than 20 days exceeded 700 billion yuan.
Consumption of food and beverages is booming. During this year’s Spring Festival, based on the prevention and control of the epidemic, most catering companies have enriched and improved their dishes, innovated online and offline business models, and strived to provide consumers, especially local Chinese New Year people, safe, high-quality and diverse catering services and New Year’s Eve dinner packages. Semi-finished products for New Year’s Eve dinner are booming and offline takeout sales are also very striking. During the Spring Festival, large payment institutions controlled sales of catering merchants to increase approximately 1.3 times year-over-year, and consumption of online catering on some take-out platforms increased by more than 2 times .
Nearby entertainment is very popular. Local tours, surrounding tours, short-distance self-drive tours, parks, scenic spots, museums, cinemas, ski resorts, and other entertainment and leisure venues in various locations have seen significant growth in passenger and booking flow for hotels and family houses. in the suburbs of the cities it is hot. Many national films were released, triggering the Spring Festival film market. During the Spring Festival, domestic movie box office revenues exceeded 7 billion yuan, setting a record for the same period in history; The first month and a half of this year, the movie box office surpassed 10 billion yuan, about half of last year. .
The amount of daily necessities is sufficient and the price is stable. The supply of daily necessities in various regions is abundant, with abundant varieties, and prices are stabilizing and decreasing. According to the Ministry of Commerce’s monitoring of key retail companies in 36 large and medium-sized cities and 100 large-scale agricultural and coarse wholesale markets across the country, retail and wholesale prices of cereals on February 17 fell by 0 , 1% and 0.4% respectively of those prior to the holidays (February 10).Return to Sohu to see more
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