Chinese businessmen turn crises into opportunities to help China’s foreign trade (foreign compatriots say overcome difficulties abroad like this (17)) | China’s foreign trade |



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Original title: Chinese entrepreneurs turn crises into opportunities to help China’s foreign trade (foreign compatriots say I overcome difficulties abroad like this (17))

Highlights of this topic: According to data released by the General Administration of Customs of China on December 7, China’s foreign trade imports and exports in November were US $ 460.72 billion, an increase of 13.6% . Among them, exports increased by 21.1% and imports increased by 4.5%. The scale of China’s import and export trade has grown against the trend, showing a notable recovery trend.

In this process, the overseas Chinese and overseas Chinese have faced difficulties and actively responded, contributing a unique force to stabilize China’s foreign trade.

Against the tide, the growth rate reaches a new record

He Guoqing, a Chinese-Greek businessman of Zhejiang origin, has been engaged in the import-export trade industry for more than 20 years. It has overcome numerous crises and challenges, but has fallen into a difficult situation during the epidemic. At the beginning of the year, he bought a large number of Yiwu department stores based on last year’s sales. During the epidemic, the number of orders dropped dramatically, leading to a backlog of non-salable products.

“In previous years, daily sales during peak seasons were tens of thousands of euros, but during the epidemic, they were almost nil, which is equivalent to not opening,” He Guoqing said. At the same time, online shopping is not popular in Greece and people’s consumption habits are mostly offline, further making He Guoqing’s business worse.

In response to this situation, He Guoqing quickly adjusted its sales strategy, going from buying from the customer at the warehouse to delivering it to the door. Although the workload has increased, it has effectively made up for part of the loss. At the same time, for the more familiar large customers, He Guoqing will send videos and photos through the platform so that customers can directly view the products online and complete order transactions.

Xu Xiaolin, president of the VI Italian Qingtian Association, settled in Rome. He told this newspaper that the epidemic has had a minor impact on sales of household items, but his company’s sales this year have also fallen by around 20%. To ensure the survival of the company, he downscaled the company and actively developed the online business to survive the most severe period of the epidemic. In the second half of this year, sales have recovered significantly.

Chen Xiaolan, Acting President of the Chilean Federation of Overseas Chinese and Chinese Women, is engaged in the export trade of home decorations. The company began to close in mid-March this year and did not gradually resume work until September. She told the newspaper: “Unexpectedly, since September, the company’s turnover has reached a new record high. Many local Chinese abroad have sold products and demand exceeds supply.”

In the second half of this year, China’s domestic import data also achieved a substantial increase.

He Guoqing said that this year’s imported red wine sales were better than last year, demonstrating the strong consumer power of the Chinese market. “Compared to last year, this year’s Overseas Chinese Expo is bigger and requires higher qualifications from the participants.” This also shows that the signs of recovery in consumption in the Chinese market have become clearer.

Seek progress while stability, risks and opportunities coexist

According to Chen Xiaolan’s analysis, there are three main reasons for the strong growth of foreign trade exports against the trend. First, as Christmas approaches, people tend to retaliate against consumption. Second, in response to the economic recession, the local government has adopted a series of measures to stimulate consumption. Third, local shopping malls were unable to purchase products in China and many orders were returned to overseas Chinese importers. Most importantly, the rapid recovery of the domestically produced supply chain system. “When the global epidemic is recovering, the reason we can recover so quickly is because the homeland escorts us behind the scenes,” Chen Xiaolan said.

Facing the severe challenges brought on by the epidemic, the overseas Chinese have contributed much confidence and strength to Sino-foreign trade cooperation. However, from the perspective of the international situation, the foreign trade industry also faces many risks and challenges.

“If the international economic situation is not good, other countries can join together to keep warm and reduce their dependence on the Chinese economy. Now Yiwu has many factories that do foreign trade exports. Once the foreign trade orders are reduced, our supply chain will also be affected. This is a dynamic process, “said Chen Xiaolan.

At the same time, affected by the depreciation of the US dollar, Chinese businessmen abroad are also facing great pressure to appreciate the renminbi. Chen Xiaolan said: “The world is a whole and we cannot be alone. The fluctuation of the exchange rate of the US dollar will have a great impact on our control of material costs and shipping costs.”

However, risks and opportunities have always coexisted, knowing how to take advantage of and take advantage of the opportunities of crises and turn disadvantages into advantages is a development model with potential for sustainable development.

“China is now the safest country. Foreign purchases are staring at us. They are eager to resume work and production. This is certainly an opportunity for domestic foreign trade.” Xu Xiaolin said, “Compared with local companies, the advantage of Chinese trading companies lies in their low prices. Wumart is very attractive to foreign entrepreneurs.”

He Guoqing analyzed that the manufacturing industry in Western countries has been hit hard by the epidemic. Once the epidemic improves, the demand for people’s daily necessities will only increase unabated and daily necessities will become the next outlet. “Chinese entrepreneurs reserve a lot of materials, which is a great advantage.”

Looking to the future, make long-term preparations

In response to the second wave of the epidemic, Western countries may introduce stricter control measures. Overseas Chinese and Chinese entrepreneurs must prepare for another winter, help each other, fully prepare risk plans, and tightly control costs, schedules and supply chains. .

According to Chen Xiaolan’s judgment, China’s import and export trade will continue to maintain a relatively high growth trend in the first half of next year. “Our branch in Yiwu has many suppliers, and each supplier’s business is particularly good. You can see that the first half of next year is likely to continue the momentum of the second half of this year, and is expected to gradually return. to normal levels next year.. “

Faced with the uncertainty and instability of international trade, Chen Xiaolan has been thinking about updating the company’s business model, how to optimize business and management methods in an intelligent and data-driven way to prevent the risk of similar situations in the future.

“This is a test for us, how to make an Internet-based product scene, so that customers can trust us just by looking at the product description,” Chen Xiaolan said.

The rapid development of the national 5G, artificial intelligence and big data technology has greatly enhanced their confidence in the future development of the company. “The successful experience of Taobao, Pinduoduo and other domestic platforms is highly worth the reference and learning of our overseas Chinese entrepreneurs,” said Chen Xiaolan.

Chen Xiaolan also shared the experience of being a successful Chinese businessman: “After laying certain foundations abroad, there must be a certain amount of investment in the country. Do not shut down, use the precious resources of China’s rapid economic development. and the existing resources of the host country., Renew and iterate on the depth and breadth of your own company, and put down more firmly roots.

In 2021, as the new corona vaccine is successively released, the global epidemic is expected to usher in the dawn. Overseas Chinese entrepreneurs should make all preparations to accelerate technological innovation and industrial chain extension, maximize their own advantages, promote the optimal combination of resources from both sides, actively promote multi-field economic and trade cooperation between China and foreign countries, and show the world the strong resistance of China’s import and export trade.


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