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Original title: China Brand Day, “Three Changes” by Xi Jinping. Important instructions indicate the direction
“Promote the transformation from Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands.” On May 10, 2014, Secretary General Xi Jinping proposed “three transformations” during his inspection of the China Railway Engineering Equipment Group in Henan. He pointed out the direction to promote the transformation and improvement of China’s industrial structure and build a Chinese brand.
In order to vigorously promote well-known independent brands, tell the stories of Chinese brands, and enhance the influence and recognition of independent brands, since 2017, China will designate May 10 of each year as Chinese Brand Day. The theme of this year’s Brand Day series of activities is “Chinese Brand, Global Exchange; Comprehensive Well-Being, Quality of Life.”
In 2020, we will build a well-to-do society comprehensively and reach the goal of the first century of struggle. A sudden outbreak of pneumonia has posed unprecedented challenges to China’s economic and social development, as well as new opportunities for China to accelerate technological development and promote optimization and industrial improvement. During his inspection in Zhejiang, Secretary General Xi Jinping emphasized that crisis and opportunity always coexist with each other, and that overcoming the crisis is an opportunity. In-depth analysis, comprehensive compensation, accurate recognition of change, scientific response, and initiative to seek change, are good at capturing and creating opportunities for immediate crisis and immediate difficulties.
To develop the real economy, we must do a good job in manufacturing, and today we must pay special attention to the drivers of innovation and master and apply key technologies.
On April 22, 2020, Secretary General Xi Jinping arrived at the assembly shop of Shaanxi Automobile Holdings Group Co., Ltd. during his inspection in Shaanxi, inspected the production line, and learned about product development, production, sales and the resumption of production. Xi Jinping pointed out that in the new era, Shaanxi should have the ambition and courage to face the tide and fight the tide of time. You must not only take advantage of major opportunities such as developing the western region and jointly build the “Belt and Highway”, but also be good at the crisis and the challenges ahead. Take advantage and create opportunities, continue to develop new models, new formats, new technologies and new products, create new and greater performance, and rise to a new level.
▲ On April 22, 2020, Xi Jinping inspected the production line at the Shaanxi Automobile Holding Group Co., Ltd. assembly shop to understand product development, production, sales, and production resumption.Manufacturing is the soul of the national economy. On December 12, 2017, the first local inspection after the 19th National Congress of the Communist Party of China, Secretary General Xi Jinping came to XCMG Heavy Machinery Co., Ltd. to encourage manufacturing companies. He emphasized that the equipment manufacturing industry is the backbone of the manufacturing industry. It is necessary to increase investment, strengthen research and development, and accelerate development, strive to occupy the world’s dominant heights and control the right to speak about technology, so that China becomes a modern equipment manufacturing country. Innovation is the source of a company’s core competitiveness, and many core technologies cannot be obtained or purchased.
Put the core of development in innovation, so that companies can truly become the main body of innovation, and China can win the market and win the future.
Quality embodies the creation of human work and the crystallization of wisdom, and reflects people’s longing for a better life.
Since the 18th National Congress of the Communist Party of China, Secretary-General Xi Jinping has attached great importance to the quality of economic development and stated that “promoting high-quality development is the fundamental requirement for good economic work.” Today, China’s economy has moved from a high-speed growth stage to a high-quality development stage. It is in the critical period of transforming the mode of development, optimizing the economic structure and transforming the growth momentum. Building a modern economic system is an urgent requirement to cross the border and a strategic objective for China’s development.
▲ On April 21, 2020, Xi Jinping had a cordial conversation with tea producers at Nuwa Phoenix Modern Tea Demonstration Park in Jiangjiaping Village, Laoxian Town, Pingli County, Ankang City, Shaanxi Province .At the 2020 local inspection, Secretary General Xi Jinping repeatedly emphasized the need to be firm on the path of sustainable development. On March 30, Xi Jinping emphasized in his research in Yucun, Zhejiang, that the practice has shown that economic development cannot be at the expense of destroying ecology. Ecology itself is economics, and protecting ecology is developing productivity. People are expected to follow the path of sustainable development and actively develop a variety of operations under the premise of protecting ecology to better transform ecological benefits into economic and social benefits.
The concept of improving the quality of supply has penetrated the minds of all industries and all companies, and has become a social trend to attach importance to quality and create quality.
On September 15, 2017, Xi Jinping sent a letter of congratulations to the Second China Quality Conference (Shanghai), stating: “Thousands of years ago, fine Chinese silk, refined porcelain, and other high-quality Chinese products went to the world and promoted mutual exchanges between civilizations. Today, China attaches great importance to quality construction, continually improves the quality of products and services, and strives to provide the world with better Chinese products and services. “
▲ On March 29, 2020, Xi Jinping inspected Ningbo Zhenzhi Machinery Mold Co., Ltd., a small and medium-sized private manufacturing company, in Ningbo Beilun Daqi High-end Auto Parts Mold Park, and heard the introduction of the operation of production of the company and the resumption of production.In recent years, more and more Chinese brands have emerged to compete with products with high cost performance and high-tech content, and are increasingly “fanatical.” Chinese products focus strictly on keywords like high quality, high quality and innovative for Chinese brands.
Shenzhou Feitian created “China Height”, Jiaolong Qianhai achieved “China Depth”, the high-speed train ran out of “China Speed”, Beidou Navigation showed “China Precision”. While promoting China’s development, these national business cards also benefit the world.
Vigorously promote innovation-driven development, promote the spirit of model workers, crafts and entrepreneurship, and establish a Chinese brand day … China is accelerating the cultivation of world-class brands with international influence and taking solid steps to become a brand power.
In today’s world, the brand has become the business card of the country, reflecting the national image and national culture. Taking into account the important spirit of instruction of Secretary-General Xi Jinping’s “three transformations”, the development of the brand economy, the promotion of industrial restructuring and the promotion of transformation and economic improvement, will lay the strongest foundations for the realization of the Chinese dream of the great rejuvenation of the Chinese nation.
Producer 丨 Wang Shanshan Zhang Ou
Producer 丨 Xinglai Wu Xuan
Editor 丨 Ning Lili
Vision 丨 Lu Mingming
