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Original title: China’s health care products market has entered the 2.0 era and the epidemic has created a huge demand for immunity.
The 11th China International Sanitary Products Expo and the opening of the 2020 Asian Natural and Nutritional Sanitary Products Expo Photo courtesy of China Chamber of Commerce for Import and Export of Medicines and Health ProductsChina News Online, Nov 27 (Reporter Li Jiajia) “Before the epidemic, many Chinese consumers paid attention to beauty and health care products. After the epidemic, the demand for immunity and health increased significantly,” President of CNG Jiananxi China Huang Xiangqi told a Chinanews.com reporter that China’s sanitary products market has now entered the 2.0 era, and that the characteristics of the market have changed from “making up for deficiencies” in the 1.0 era to seeking improve different types of health functions.
At present, the 11th China International Health Products Expo and Asia Nutritional and Natural Health Products Expo 2020 (hereinafter HNC Health Nutrition Expo) are held in Shanghai. In recent years, major foreign brands have competed in the Chinese market and all have used HNC as the stage for their China debut to focus on channels and industry attention.
As the “post-90s” also began to hold a suction cup to soak wolf berries in the health preservation arena, the health care products market began to trend more “more young”. Huang Xiangqi found that many young Chinese who had entered the “first year” at the age of 25 began to enjoy the preservation of health, allowing them to smell even greater business opportunities.
“For Chinese consumers, it has become a trend from insufficient nutrition to how to make their lives healthier. For girls, now they want to be beautiful and slimmer, and boys want to be stronger. Everyone hopes. In old age, We can still lead a quality life, so we still have plenty of room for business development in response to these needs. ” Huang Xiangqi also summarized several keywords for the Chinese health care products market: high-end, towards herbalism, segmentation, young 化.
Photo courtesy of HNC Health Nutrition Exhibition Stand Creation TourSince entering the Chinese market in 2017, FANCL health products have launched a series of nutritional packages for different age groups, which have been very popular with Chinese consumers, with annual sales reaching millions of packages. FANCL Co., Ltd. Director of Foreign Trade Department Nakagawa Goichi told Chinanews.com that although the epidemic has had a major impact on FANCL’s offline sales in Japan, its sales in the Chinese market are very good. Last year, terminal sales increased three times. “
Nakagawa Huyi attributed it to the Chinese people’s emphasis on health awareness. “For example, immunity-enhancing venture capital products have increased sales 5 to 6 times more than last year. Through this year’s epidemic, consumers are paying more attention to immunity and immunity. Being healthy, in the general environment of the market recession, we’ve actually seen growth. “
Germany’s Shuangxin also felt the change. This century-old German healthcare brand tried to jointly launch lutein products for adults and children with Xiaohuangren IP for the first time this year, and achieved very good sales results during this year’s Double 11. “At present, China has become the largest foreign market for German Shuangxin outside of local Germany,” said Zhao Wenyang, chief operating officer of Jiangsu Henghui Investment Management Co., Ltd.
He believes that the most positive impact of the epidemic on the market for health care products lies in improving the minds of consumers. In the past, consumers paid more attention to the price of health care products and the effects displayed by brands; This year they will pay more attention to whether the ingredients and content are reasonable.
Regarding the current situation of China’s health products market, Zhao Wenyang believes that although the competition is fierce, when the industry is fully market-oriented, it will appear relatively healthy and there will be no monopoly. “Whether it’s a national brand or a cross-border foreign import, brands are currently flourishing.”
Although the market is relatively healthy, in recent years there has been no end to the “IQ tax” on health care products. In this regard, Chao Shi, a company that introduced bioprobiotics and Swanson in China, believes it to be true. Some products that are not supported by clinical data are based solely on concepts to attract heat and drive development of some industries. The lawsuit will lead to fake products and a false claim. He asked consumers and manufacturers to pay more attention to the accumulation of clinical data when selecting products. And the doctor’s endorsement recommendation.
In this exhibition, there were more and more pavilions abroad, and 1,800 well-known brands, manufacturers and traders at home and abroad participated in the exhibition. Anti-aging and beauty, emotional control, healthy tea, and weight management have also become synonymous with the four health journeys in this HNC exhibit.
Zhou Hui, chairman of the China Medical Insurance Chamber of Commerce, said that this exhibition is an industry event that takes place in a special period. The sudden new epidemic of corona pneumonia has brought a serious impact on the world, interrupting people’s lives and work rhythms, and has also caused the annual event that takes place in June to meet you today to be postponed. Although it was postponed, it also prompted the organizers to hold the event. With better preparation, I believe that this year’s exhibition and related activities will achieve better results. (End up)
