Can the Safari version expand its market segment with the domestically produced FAW-Volkswagen CC family with individualization?

Original title: Can the FAW-Volkswagen CC family break through with individualization?

Beijing Business Daily (Reporter Liu Yang and Liu Xiaomeng) On December 7, the new CC family of FAW-Volkswagen was officially listed, with an official guide price of 249,900 to 299,900 yuan. It is worth noting that, in addition to the new CC sedan version, FAW-Volkswagen has also released a domestically made CC Safari version. When the model first entered China, FAW-Volkswagen CC was officially upgraded from a single model to a new series of cars.

Well-known car brands such as Rolls-Royce, Aston Martin, Porsche and Ferrari are understood to have launched safari models before. However, nearly all safari models from domestic joint venture brands are imported, resulting in fewer safari models for sale in the country, and the price range remains high. Yan Jinghui, an expert in the auto industry, said that FAW-Volkswagen introduced the new CC fighter vehicle in the country to further expand new market segments, meet consumer demand and find new breakthroughs in inventory competition.

In fact, personalization and rejuvenation of the national automobile market is becoming one of the directions of development. Data shows that in the first 10 months of this year, cumulative sales of domestic passenger vehicles were 15,495 million, a year-on-year drop of 9.9%. Facing the downtrend, FAW-Volkswagen is not only looking for ways to break through by expanding market segments, but the current automotive products on sale can no longer be distinguished by cars, ATVs and MPVs, pickup trucks. , hunting cars, coupes and SUV coupes. When the models enter the market, the audience will be aimed at niche consumers and will further increase brand awareness.

At this year’s Guangzhou Auto Show, the Audi Q5L Sportback ushered in the global launch. The Audi brand, which has long been well known to the Chinese for its stable brand image, has begun to deepen the SUV coupe market, hoping to cover a larger group of consumers by subdividing the market. The launch of the Q5L Sportback also allows Audi to make up for the shortcomings of the SUV coupe after the departure of the Mercedes-Benz GLC COUPE and BMW X4. In addition to BBA, SAIC Volkswagen, one of the “North and South” Volkswagen, has launched two coupe SUV models from the Tuon X launched last year to the Tiguan X launched this year in order to attract the attention of young consumers, continuing to increase the custom market. This means that personalization and youth has become an indispensable key to the future competition of car companies.

However, compared to coupe SUVs, Safari vehicles are more specific and, with the exception of some luxury brands, have almost no sense of existence in the domestic auto market for a long time. However, because there are still few car companies involved, FAW-Volkswagen is the first to open the safari vehicle consumer portal to create the possibility of a breakthrough for the new CC.

The data shows that in October this year, sales of the FAW-Volkswagen CC model were only 1,812 units, 42.05% less than the previous month. “The two cars in the new CC family will work with consumers in their respective subdivisions to open up a unique and personalized lifestyle. The highly successful models launched at the right time are on a mission to lead the trend and the trend of the segments. safari and coupe. “. The relevant person in charge of FAW-Volkswagen said that the arrival of the new CC hunting truck and the new CC will strongly help FAW-Volkswagen to achieve market diversification.

A reporter from Beijing Business Daily learned that to increase the strength of the CC family models, all the new FAW-Volkswagen CC series are equipped with the third-generation EA8882.0T engine. In terms of body size, the sedan version and the Safari version are almost the same. The wheelbase is 2841mm, and the width and height are 1870mm × 1459mm. The Safari version is only 4mm longer than the sedan version at 4869mm. At the same time, in terms of technological configuration, the new FAW-Volkswagen CC is equipped with Volkswagen’s latest MIB3 infotainment system, which supports Apple CarPlay and Android Auto wireless functions.

Industry experts believe that today’s automotive products have entered a stage of occlusive competition, opening up new market segments to meet the needs of different consumers, while further enriching the product line. However, after all, the hunting car is a niche model. Although domestic production may meet the needs of some consumers, it is not known how much the CC family can actually increase sales. The addition of new models is more to help FAW-Volkswagen enrich the product design. Provide consumers with diversified options.Return to Sohu to see more