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Create almost half a million jobs
Intangible Cultural Heritage Poverty Alleviation Makes Life Rush (New Data and New Highlights)
By learning a trade, the whole family can hope to shed poverty and become rich. The intangible cultural heritage of traditional crafts, including paper cutting, embroidery, painting, metal forging, and architectural construction, has the effect of boosting urban and rural employment, promoting poverty alleviation and increasing the income. Since July 2018, the Ministry of Culture and Tourism has supported the local construction of poverty alleviation employment workshops for intangible cultural heritage. So far, more than 2,000 have been built across the country, lifting the local population out of poverty and increasing incomes.
—— Empowering People: Put nearly 500,000 people into employment and help more than 200,000 poor households lift themselves out of poverty.
“I feel full of energy now!” – In recent years, I learned Linxia’s brick carving craft at the Intangible Cultural Heritage Employment and Poverty Alleviation Workshop. Zhang Hongjie, a poor household in Linxia Hui Autonomous Prefecture, Gansu, is full of energy. Many local people have found stable employment in workshops, with an average monthly income of more than 4,000 yuan.
Lack of skills is often a major factor preventing poverty-affected households from shedding poverty and increasing their income. In fact, ethnic areas and areas affected by poverty are often rich in traditional handicrafts, the advantages of which are the distinctive features and large number of intangible heritage resources.
Don’t have food to save resources? No, let the resources become active! The Ministry of Culture and Tourism and the State Council’s Poverty Alleviation Office support the establishment of Intangible Cultural Heritage Poverty Alleviation Employment Workshops, which aim to find ways to enable poor households to master traditional crafts. local and possess a skill, so that parents and villagers can rely on their own hands to work at home and get rid of poverty on the spot.
Statistics show that so far, Intangible Cultural Heritage Employment and Poverty Alleviation Workshops in various regions have led to more than 2,200 projects, generated nearly 500,000 jobs and helped more than 200,000 poor households to get rid of poverty.
—— Give people confidence: not just rich pockets, but rich heads too.
Located in the deep mountains, Miaiao Village, Xijiang Town, Leishan County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou, has built poverty alleviation workshops and employment of intangible cultural heritage in recent years. Silver jewelry forging and intangible cultural heritage tourism have boomed. However, due to the impact of the epidemic at the beginning of the year, the number of visitors decreased and no silver jewelry was sold.
Good news was received in June. To solve the problems of selling intangible cultural heritage products and expand consumption effectively, with the support of the Ministry of Culture and Tourism, the Ministry of Commerce and the Poverty Reduction Office of the State Council, several major platforms e-commerce jointly organized the “Intangible Cultural Heritage Shopping Festival”. Intangible cultural heritage poverty alleviation units, companies and employment workshops carry out sales activities on various platforms.
Silversmith Pan Shixue was very excited about the “Intangible Cultural Heritage Shopping Festival” this time. He was trained in e-commerce knowledge and saw the huge potential of online sales. He said: “Miao silver jewelry in our remote areas is directly connected to urban consumption, and sales channels are more fluid. We are confident of future development!”
In the employment workshops for poverty alleviation of intangible cultural heritage in various parts of China, various relevant departments organize and carry out training in traditional crafts to improve villagers’ product production capabilities, design capabilities and development and market development capabilities; various departments actively organize various intangible cultural heritage poverty alleviation employment workshop products Show and exhibit activities, organize non-heritage poverty alleviation and employment workshop products to enter various scenic spots, scenic spots and places of public service, and increase online and offline advertising and marketing …
Building on the Intangible Cultural Heritage Poverty Alleviation Job Workshop, the Intangible Cultural Heritage Poverty Alleviation “Hematopoietic” Poverty Alleviation not only teaches villagers a skill, but also broadens their horizons and open their minds. It is not only rich in pockets, but also rich in brains.
—— Give people a spin: Attract youth and rejuvenate.
Villager Mu Shuping lives in Sanshipu Village, Yuntian Town, Longxi County, Gansu Province. Before, going to work was the main channel for poor local households to increase their income. Mu Shuping and her husband went out to work.
Subsequently, the village organized an Intangible Cultural Heritage Employment and Poverty Alleviation Workshop in Longxi, at which Mou Shuping and more than 20 other women were trained to become members of the workshop.
Pass on handicrafts, earn money, but also take care of the baby and take care of the family, not only materially help parents and villagers to get rid of poverty and become rich, but also culturally beneficial for the continuation of traditional crafts.
“Embroidery can make money. Children and the elderly are happy. The town is more lively and energetic.” In Huayuan County, Hunan Province, many women who worked outside returned and entered the workshop. , “It’s great that work and family are okay!”
The revitalization of the countryside cannot be separated from youth and cultural revitalization. The gratifying changes brought about by the poverty alleviation of intangible cultural heritage have attracted young people to return to their places of origin and have injected cultural nourishment into rural revitalization. The vigorous and hopeful field is getting better and better.
Our reporter Zheng Haiou
