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Xinhua News Agency, Rome, March 2 Title: (International Observation · Finance) Better Protection of Well-known Trademarks China-EU Trade Adds Momentum-China-EU GI Agreement Has Far-reaching Impact
Xinhua News Agency reporter
The China-EU Geographical Indications Agreement, which was negotiated for 8 years, entered into force on Day 1. People from all walks of life in Europe believe that this agreement will better protect a number of well-known trademarks in China and Europe, and It is of great importance in promoting China-EU trade and economic cooperation and economic development.
Well-known brands are protected
Geographical indications are signs that identify the origin of a product in a certain area, and they are also an important type of intellectual property rights. After the entry into force of the agreement, China and the EU have mutually recognized more than 500 geographical indications, covering not only wine, tea, agricultural products, food, but also geographical indications such as rice paper and Shu brocade that they represent. Chinese traditional culture.
Vincent Perrin, chairman of the French Champagne Industry Committee, said the agreement will allow the EU and China to implement better protection for all types of GI products. He said that China is increasingly aware of the value of GIs, and Chinese consumers are paying more and more attention to authentic products that are guaranteed.
Rudolph Rames, Executive Director of the France International Wine and Spirits Exhibition, said: “This agreement once again demonstrates the desire of the EU and China to cooperate closely. EU GI products are known for their quality and diversity, and they are protected. It helps ensure their authority and reputation to meet the needs of Chinese consumers. “
Salus Álvarez, president of the renowned brand of Spanish origin-Bodega Priolato, told Xinhua News Agency that the protection of this agreement for recognized brands is the protection of quality. “In a globalized world, it is important to protect the products of origin.”
Bilateral trade deepens
In 2020, the trade volume between China and the EU will reach US $ 649.5 billion, and China has become the EU’s largest trading partner for the first time. The implementation of the China-EU Geographical Indications Agreement will inject new impetus to the healthy development of China-EU trade.
The EU delegation in China issued a statement on the 1st, believing that the agreement will promote mutual trade between the two sides. China is currently the second largest export destination for products with a geographical indication in the EU. For the European food and beverage industry, China is an export market with high growth potential.
According to statistics, the annual export volume of GI products from the EU exceeds US $ 20 billion, representing more than 15% of total EU food and drink exports. Currently, around 1,600 geographical indications from outside the EU are protected within the EU.
Livio Mazzanti, China commercial director of Italian winery Mazze, said the entry into force of the China-EU Geographical Indication Agreement is good news for its wine industry and the Chinese agricultural products that many Italians love. This favors the promotion of recognized European products in the Chinese market, and will also make it easier for Europeans to buy authentic Chinese products and promote bilateral trade and cultural exchanges.
Álvarez said that around 10% of the products of the Spanish brand Priolato are sold in China, and this proportion is expected to increase to 25% in the future.
Vukash Karmowski, president of the Polish Liquor Industry Association, said that the entry into force of the China-Europe Geographical Indications Agreement offers great business opportunities for Polish vodka wineries and may become an important opportunity for the revitalization of the Polish vodka. (Editor: Chen Zhanjie; Reporters: Feng Junwei, Fu Yiming, Li Jizhi, Xu Yongchun, Liu Fang, Zhang Zhang)
【Correction error】
【Editor in charge: Xue Tao】
