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China Business Daily / China Business Network (Reporter He Yang) Facing the new situation and the new situation of prevention and control of the new corona pneumonia epidemic and the local Chinese New Year, my country’s consumer market will show many new features and changes during Spring Festival Golden Week in 2021. The appointment system and peak-hour leisure holidays are widely respected. Multi-tiered, diversified quality and improved consumer demand are launched, such as home shopping, online festivals, home services and the outskirts. The consumer market shows vigor and vitality.
According to the Ministry of Commerce tracking, from New Year’s Eve to the sixth day of the first month (February 11-17), the country’s major retail and catering companies achieved sales of approximately 821 billion yuan, an increase of 28.7% compared to the Golden Week of the Spring Festival of the year and an increase of 4.9% compared to the Golden Week of the Spring Festival of 2019.
Data map
Catering consumption is booming
During this year’s Spring Festival, on the basis of preventing and controlling the epidemic, catering companies have enriched and improved their dishes, innovated online and offline business models, and endeavored to provide consumers, especially to local Chinese New Year people, a high level of security -Diverse and quality catering services, and catering consumption is booming Sales of New Year’s Eve dinner dishes and New Year’s Eve semi-finished takeout are booming , and the offline catering is also very eye-catching.
According to data from the Ministry of Commerce, during the Spring Festival, sales of catering businesses supervised by large payment institutions increased approximately 1.3 times year-on-year, and the consumption of online catering of some delivery platforms of food increased by more than 2 times. On New Year’s Eve, take-out order volume on some platforms increased 70% year-on-year, with Beijing, Shanghai, Shenzhen, Guangzhou and Chongqing in the top five. The number of online sales of New Year’s Eve dinner sets in Qingdao increased almost three times year on year. Some established caterers have also accelerated their cloud launches online. Some restaurants in Beijing have more than doubled their takeout sales, representing more than 50% of their revenue.
Also, many restaurants in shopping centers and shopping complexes are hard to find and business is booming. Turnover of key follow-up catering companies in Shanghai, Anhui, Qinghai, Shaanxi and elsewhere increased by 79.0%, 40.5%, 21.0% and 18.1%, respectively, year after anus.
New consumer demand growth
In addition to the strong demand for catering consumption, the new behavior of consumption is also very striking. The prevention and control of the epidemic have led to rapid growth in security and smart consumption, and the development of contactless transaction services has accelerated. Consumption methods such as online shopping for New Year’s products, “cloud festivals” and digital red envelopes become a new trend for this year’s Spring Festival. With the help of non-closing online shopping, express delivery and other channels, local Chinese New Year people and relatives in their hometowns exchange special New Year products.
It is understood that the Ministry of Commerce, together with the relevant departments, has guided locals and businesses to carry out the “National New Year Festival Online”. Online retail sales exceeded 120 billion yuan six days before the holiday.
With the promotion and application of new technologies such as 5G and 4K, more and more people “cloud” the New Year anytime, anywhere. People in Hebei, Fujian, Shandong, Guangxi, Gansu and other places watch fireworks, visit temple fairs, enjoy lanterns, and visit family and friends in the cloud., Shop for new year’s goods, feel the taste of the year new. Yunnan, Guangdong, Hubei, Heilongjiang, Dalian, Xinjiang, Tibet and other places have carried out activities such as “a mobile phone to visit the business district”, “online cloud flower market”, “new year products in line “and other activities. Online coupons and offline discounts are available and benefit the masses of the Chinese New Year. Beijing, Shenzhen, Suzhou and other places issued digital red envelopes worth more than 10 million yuan, allowing local people to take the initiative to enjoy the special “big gift packages” offered by smart technology.
A reporter from China Business Daily learned that in this Spring Festival, residents have a richer consumption list, and quality consumption has become a fad, starting from an increase in quantity to an improvement in quality. . During the Spring Festival, sales of automotive products, basic necessities and pet products have doubled; Orders for cleaning, repair and renovation services for household appliances, digital communications equipment and mobile phones have increased by approximately 30%.
“The realization of a ‘good start’ for consumption during the Spring Festival reflects that my country has great potential to promote consumption, a wide space for the expansion of domestic demand, a strong impetus for the economic development of high quality and smooth and efficient internal cycles. The huge domestic market and continuously improving consumption structure are positive. It is where the potential, vitality and advantages of my country’s economic development lie, and it is an important support to build a new pattern of development, “said Gu Xueming, director of the Institute. of International Trade and Economic Cooperation of the Ministry of Commerce.Return to Sohu to see more
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