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Original title: Suspected “divided” to blame Huawei for removing Tencent games
On the first day of the new year, Huawei andTencentThe contradiction suddenly became public. On January 1, the journalist confirmed from Huawei that because Tencent Games took the initiative to unilaterally make major changes in the cooperation between the two parties, Huawei had to remove Tencent Games from the Huawei platform. Later, Tencent also issued a statement saying that it is actively negotiating with Huawei and seeking to recover as soon as possible. That night, Tencent games like “Glory of the King” were reapplied at Huawei.marketOn the shelves.
“Break up” Huawei removes Tencent games
On the morning of New Year’s Day, Citizen Mr. Lin opened Huawei’s mobile application store, intending to download Tencent’s “Glory of the King” game. However, unexpectedly, your search results turned out to be just a few tool apps like “King of Glory Assistant”. This game has been “lost”.
In fact, in the early morning of the same day, Huawei’s gaming community released the “For Huawei Game Center Tencent game users.”adSaid Tencent Games unilaterally made major changes to the cooperation between the two parties at 5:57 p.m. on December 31, 2020, which caused major obstacles to continued cooperation between the two parties. After careful evaluation by legal matters, Huawei had to suspend the relevant cooperation in accordance with Tencent’s unilateral request and remove Tencent’s games from Huawei’s platform.
It is worth noting that Huawei stated in its announcement: “We admire the achievements of Tencent Games and the absolute market position in the industry. Although we do not agree, we also understand Tencent’s requirements based on this.”
The announcement also shows that the two parties are expected to have the opportunity to work together again in the future to provide high-quality game content for the majority of Huawei users.Service。
Later, Tencent replied that because Huaweimobile gameThe platform and our “Mobile Games Promotion Project Agreement” were not renewed as scheduled, resulting in related Tencent GamesproductIt was suddenly taken off the shelf. We are currently actively working with Huawei’s mobile gaming platform.communicationNegotiate and strive to recover as soon as possible. We apologize for the inconvenience to all users.
However, the two sides did not disclose the specific details of the lack of cooperation.
On the night of the 1st, reporters discovered in the Huawei app market that Tencent games like “Honor of Kings” were back on the shelves.
Analyze the giant wars titling system?
So what are Tencent’s new requirements, why are the two so fast?
“Cut the cloak to cut off justice”?
In fact, this is all because Tencent Games and Huawei’s mobile gaming platform did not renew the “Mobile Games Promotion Project Agreement” as scheduled. In short, the two parties have downloaded the game.profitThe share ratio has yet to be traded.
Before this, a large number of foreign games, videos and musiccompanyBombedAppleThe app store commission system allows approximately 30% of “AppleThe “tax” has become a well-known fact.
At the same time, the commission system of the domestic application store “Huami Ov” is also an open secret. Accompanied by mobile phones from these manufacturersPropertyIn addition to the download channels of game manufacturers’ official websites, the application stores of various mobile phone manufacturers have also become important channels for downloading related games.
For game manufacturers, mobile phone manufacturers must obtain a part of the revenue from the exploitation of games through this commission system.
There have been media reports that Xiaomi in 2019The InternetServices business (mainly joint operation of games andadvertisingEtc.)interest rateUp to 64.6%,interest rateOnly 7.2%. Clearly, joint exploitation of games has become an important source of profit for mobile phone manufacturers.
There are no absolute friends or enemies in the mall, only absolute interests. This time, the two giants join the system to start a war, and it is difficult to conclude for the moment whether they will win or lose, and whether this can change the balance of the relevant national commission system, and whether it will ultimately benefit.consumptionObviously it deserves more attention from all walks of life.
(Source: West China Metropolis Daily)
(Responsible editor: DF512)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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