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Original Title: Popularity of New Years Day and Spring Festival Tourism Increased 150% After 2021 Holiday Arrangements Released
As vacation arrangements are finalized, the search and booking popularity of major travel platforms has exploded. The popularity of domestic group travel bookings increased by 150% over the previous New Years Day and Spring Festival.
The popularity of Chinese New Year tourism increased 150% overnight
Recently, the General Office of the State Council issued an announcement about some vacation arrangements in 2021.realize. New Year, Spring Festival, Ching Ming Festival,workHolidays, Dragon Boat Festival, Mid-Autumn Festival, and National Day can be off for 3 days, 7 days, 3 days, 5 days, 3 days, 3 days, and 7 days respectively.
CtripAccording to the information released by the tourism platform, from the evening to the day after the publication of the holiday notice, the popularity of the platform’s national group travel booking during the Spring Festival increased by 150% compared to previous.productPopularity increased by 120% and product bookings for “private groups” increased by 160% after the holiday schedule was announced.
As of November 26, Shanghai, Beijing and Shenzhen had the highestAnticipateLeading the Spring Festival tour in the highlands. Going south to avoid the cold and skiing north continues to lead the Spring Festival tourism trend. Sanya, Harbin, and Lijiang have become the three most popular destinations for Chinese New Year tourism. Popular routes include Suzhou + Wuzhen + Hangzhou, Chengdu + Jiuzhaigou + Huanglong, Sanya + Atlantis, etc. Free 2-5 day travel products are the most popular.
In addition, many tourists, especially families, choose to travel in groups with ease of concern and effort, especially a single private group that does not join strangers, which becomes the black horse in November.CtripData shows that Yunnan has become the most popular destination for group travel. Popular products include “Lijiang + Dali + Lugu Lake 6-day private group (5 diamonds), etc. Tourists mainly choose private groups, small groups, semi-self-service, etc. high.quality“New follow-up products.
“New Years Traveler”marketstart up
“This year, due to the epidemic, manyconsumptionThose who were unaware of their travel plans, especially the Spring Festival as the peak season for family travel, have basically been canceled this year, with the release of next year’s vacation arrangements and the arrival of New Years Day. and the Spring Festival, more potential tourism is expectedMarket demandIt will be released in an orderly manner. “CtriptourismBig dataLaboratory researcher Peng Liang said.
Ctrip travel platformStatisticsIt shows that, as of November 25, more than 95,000 national holiday products have been launched online for the Spring Festival calendar, including group tours, private tours, semi-self-service, and self-guided tours. Many popular products can be reserved in February and March of next year.
With the opening of the ski resorts, the popularity of the ski tourism routes became more and more popular in late November and the popularity increased by more than 300%. The most popular destinations are Heilongjiang, Jilin and Hebei.
Enjoying the autumnal landscapes or playing snow and ice without a driver is also popular with tourists – data shows that in NovemberCar rentalOn the list of self-employed tourists, Sanya, Chengdu and Haikou became the top three most popular car rental cities; Changchun, Qingdao and Tengchong became the regions with the greatest increase in popularity.
Industry experts recommend using more weekend trips
However, for many users, whether there are enough disposable vacations has become a shockswimming marketThe most important factor.
In July this year, Ctrip published the “Survey on tourist willingness in the second half of the year”report“It shows that the willingness of Chinese to travel is increasing considerably and consumers are willing to spend more time and money on travel and vacations, especially long-distance travel in China. 65.6% of people are more concerned about if there is enough time to travel, 36.6% of people Most concerned about travelprice。
“In addition to vacations, you can also take more advantage of weekends and days of the week to travel, feel better and profitable. Peng Liang suggests that consumers use “vacation” travel flexibly, can not only enjoy the usual vacation preferential prices, but also more fully Take advantage of your vacation.
The “National Scenic Ticket Popularity List (November)” shows that, based on Ctrip’s ticket data, the most popular tickets are theme parks, hot springs, and ski resorts.
Peng Liang advises consumers to pay more attention toPromotionReservation Information and Details: “Due to the reservation system and current restrictions in place at scenic locations, tourists are advised to reserve tickets in advance to avoid itinerary delays and block inventory in advance.”
(Article source: VolkswagenValuesNewspaper)
(Responsible editor: DF407)
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