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Source Title: Joining To Create “Peace Elite” Anniversary Singles Tencent Music Entertainment Group Makes In-Game Music “Break The Ring”
When the lyric of “Partners landed unassisted and it took a second to repel the burning opponent, it landed in a box” accompanied by dynamic music, each “Peace Elite” player is presumed to be able to think of the PK team and the battle for the victory. Time, “On Fire” conveys not only one person’s struggle, but also the emotional resonance of a group of people.
On April 26, Tencent Music Entertainment Group “Daiwan +” (hereinafter referred to as “TME Dawan +”) and “Peace Elite” jointly released the anniversary single “Peace Elite” “On Fire” by “Rocket Girl 101” Singing “TME Big Play +” is Tencent Music Entertainment Group’s tendency to adhere to the professionalization of gaming operations. Through the deep linkage of the music games industry and big data as a starting point, it improves the effect of music marketing, improves the music copyright management mechanism, and maximizes the relationship between music and games. Temperaments are aligned with each other, and they will work together to create cross-border music products and create three-dimensional IP series projects with the game party.
Music player blessings boss Tencent Music Entertainment Group puts “explosive genes” for in-game music
2019 can be called the “big year” of game music. According to your music chart data, the number of users listening to game music has grown 333% year-round. This is not only due to the increase in game music by game makers. The design of the field has benefited from the incorporation of head music players such as “TME Big Play +”, which provides a powerful growth engine for game music.
“Peace Elite” has always attached great importance to the music in the game. He has previously re-recorded the original “Peace Elite” soundtrack with the “Budapest Film Orchestra”, and released the “Peace Elite” section on QQ Music, one of TME’s three platforms. The diverse musical needs of the players.
Jointly created by “TME Big Play +” and “Peace Elite”, “On Fire” not only enhances the worldview of the game with the art of music, improves the player’s gaming experience, but also takes advantage of the TME advantages in resource, production and distribution operations. Skill etc. brings a full range of blessing effects for game IP and user experience.
In the past, game makers often invested little in game music due to limited resources and other factors, and TME had deep resources in the music industry. In this cooperation, the joint game parties coincided with the current “mainstream” “Rocket Girl 101” and Jin Dazhou, a well-known music producer on the mainland, and Pei Yu, a well-known word author, have previously incorporated the “genes explosives “for the game. In addition, to prevent the lack of high-quality advertising and distribution channels from becoming an obstacle to “getting out of the circle” of game music, TME mobilized the platform’s high-quality, diverse and innovative advertising capabilities, and Launched the “Girl Collection Guardian Peace” themed activity with “Peace Elite” Interactive modes, such as setting up song bookings, unlocking gift packs, etc., bring more traffic and exposure to the game, making the game music ” break the ring. “
Deep knowledge of the user psychology “cross-border resonance” of Tencent Music Entertainment Group
Admittedly, TME’s superior resources and production and distribution capabilities have laid a “solid foundation” for game music, but to really touch the hearts of gamers, you need to have a deep understanding of the users and the game content and turn it into “musical language”.
In “Peace Elite”, players worked hard on their skills, rallied and rallied, and successfully won the championship. Her spirit of hard-working, united and cooperative play is exactly the same as that of the debut experience of “Rocket Girl 101”. Looking back on the path to the formation of “Rocket Girl 101”, each of them went through layers of selection, worked alongside their partners and competed against each other, and finally came to the limelight to realize their idol dream. Her actions have inspired many young people to work hard for their dreams and to set an example of positive energy for their young friends. The spirit of “Rocket Girl 101” is transmitted to fans and gamers through the powerful lyrics and the super beat. The two have a spiritual resonance in the middle of the music, making them feel the same, and the braver the war is.
“Call of Victory Fireworks Let’s wear a pink T-shirt” The enthusiastic girls sang “Rigidity and Softness”, and also made players and users feel the delicate warmth in the world of competitive tactical games. Delving deeper into the core of the game and the user’s needs, “TME Big Play +” allows the game’s singers, songs and spirits, and the user’s feelings to be blended with precision, using the power of music to ignite the enthusiasm of fans and players.
In the previous works of “TME Big Play +”, although the game’s own IP has different characteristics, different styles of music contain the same “persistent and ascending” spiritual core. The heroic title song “Wang Zhaojun” from “Glory of the King” is based on the prototype Wang Zhaojun and singer Chen Xuening, both foreigners but unwilling to lose; Meng Meiqi sang “QQ Xuan Wu”, the summer music season single “I Like You”》 It shows the attitude of a young and energetic girl without stage fear.
Game music is an important support for game culture and a central provider for consolidating game groups and improving community interaction. “TME Big Play +” will continue to harness the potential of in-game music and work in conjunction with in-game parts to create IP stereoscopy, allowing music to drive games into promulgation, thereby extending the life cycle of the game, creating a value of 1 + 1> 2.
“TME big play +” is TME’s in-depth design in the field of “music + games”, and it is also an important practice of TME content- “TME +”. “TME +” as a TME based on the quad-core unit of “data, content, product and innovation”, features a core content-based co-creation suite, continues to expand the ecological limit of the entertainment industry and active Fundamentally the potential methodology of development of the music industry. “” TME + “helps the continued development of the industry by producing various forms of music content and achieves a mutually beneficial situation for all parties. The” horizontal depth , two-way empowerment “creates a complete long-chain business ecosystem in the music industry and realizes the infinite possibilities of music.
As the leader of China’s online music service, TME has more than 800 million monthly active users. According to accurate information from big data big, Tencent Music Entertainment Group original products can be tailored to different needs of users and industries. Loved by the market and users. TME’s transcripts in the field of game music are quite outstanding, ranking 6 places in the TOP10 of the music of the best games of 2019 for their music list, and occupying 5 seats in the ten best game singles of the QQ music 2019 list. In the field of music for film and television, the “Chen Qingling Guofeng Music Album” co-created by TME and the popular film and television drama “Chen Qingling” is the highest album sales volume Tencent Music Entertainment Group’s film and television music ratings so far. The list of best-selling albums on Zhouba’s third platform. Then, to the recently launched “Comeback” special project, fully explore between classical and popular music, and take advantage of the deeper value of music.
Tencent Music Entertainment Group has always viewed the contribution of high-quality music content to the market as a group responsibility, so that more people can discover good musical works. Whether it’s the “+” method in the subdivided entertainment field of games or movies and television, essentially everything is in the production of high-quality music content for the market. As a cross-border and music fusion hub, TME will work with many partners in different fields to unleash more energy for the entertainment industry and promote the holistic development of the entertainment industry.
