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Since 9 in the morning yesterday, social platforms like Weibo and Moments have become a sea of melons. Luo Zhixiang broke up with his girlfriend who had been in love for 9 years, and a series of fierce news broke out into a chaotic private life, multiple derailments, playing multiplayer sports; lack of respect for women; There are two mobile phones, one dedicated to chatting with girls, and only the Romper mobile phone control and so on.
Luo Zhixiang’s breakup not only shattered all three netizens’ views, he also appeared in active search with related topics like “check target phone”, “time management”, “black eye statement”, and the whole network of slaps seemed to come together. Add bricks to this long-lost event for all netizens to eat melons.
Of course, there are also some netizens and Luo Zhixiang fans who feel that they cannot only hear one side of the story. They must reveal the evidence and come to a conclusion. You should first look at the other party’s response, but then Luo Zhixiang’s ambiguous response and apology is admitted at 5am today. The ex-girlfriend’s allegations broke that Luo Zhixiang’s design had collapsed.
In Luo Zhixiang’s crazy fandom, there’s even a huge V fan coming back and stomping on to stun netizens. Eating melons and writing paragraphs is one aspect; Party
After the incident, the three most watched variety shows related to Luo Zhixiang (“Extreme Challenge”, “This is Street Dance” and “Creation Camp 2020”) suffered greatly, and netizens demanded that the show be replaced. Among them, “Extreme Challenge” is an extraordinary program for Luo Zhixiang. He once used this show to attract countless fans, and even Zhu Bishi’s image on the show has also garnered popular support, and even a single derivative work of Zhu Bishi has even been released. Based on the current trend of public opinion fermentation, the producer of this program is likely to be replaced.
At least, Goose Factory’s home variety show “Creation Camp 2020”, which was officially announced by Luo Zhixiang as a mentor not too long ago, immediately eliminated all Weibo activities related to Luo Zhixiang after the storm was exposed . Although there is no official announcement yet, the deep meaning of removing Weibo is already obvious.
In addition to variety shows, those who suffered in this incident are those brands, the worst of which is probably Mengniu.
On April 22, Mengniu Chunzhen just announced that Luo Zhixiang had become his spokesperson, but the next day Luo Zhixiang became a scandal. After the incident, Luo Zhixiang removed the sponsorship announcement for the first time, and Mengniu also replaced the spokesperson and the advertising poster.
You know, not long agoMengniu was boycotted by netizens because of his spokesperson Xiao Zhan, and he was truly miserable.
In addition to Mengniu, Luo Zhixiang’s endorsements for the past two years also include the mystery of New Zealand’s beauty and protection, G-SHOCK watches, and the mobile game “Sword and Expedition”. These marks have fallen, and netizens persuaded to change the spokesperson immediately. Even the gentle Dixie, who he once supported, has been involved and brands really want to cry.
In fact, thus, it is already common for negative news from celebrities to affect brands and producers of television and film programs and dramas.
It can be said that Xiao Zhan’s previous incident happened even more than Luo Zhixiang. Reports from Xiao Zhan fans attracted counterattacks from AO3 and Lofter users whose houses were destroyed. They also attracted the discomfort and disgust of passers-by, so countless netizens began to resist the products backed by Xiao Zhan.
At that time, the OLAY live room where Xiao Zhan endorsed promoted Xiao Zhan’s endorsement products. As a result, netizens entered the room live and began filtering the screen to resist Xiao Zhan. Netizens also launched attacks against various Xiao Zhan business backups. Not only did they turn to the official blog to comment on the boycott of Xiao Zhan, and there was even a group billing incident surrounding the Olay brand (collective billing as a whole will make the company’s finances very problematic).
Except for OLAY, most of the reviews under Estee Lauder’s official Weibo were “resistance from spokesman Xiao Zhan”. Under the fierce offensive of netizens, products related to Xiao Zhan’s endorsement at Mengniu Jingdong’s self-operated store were forced to be removed from the shelves. Crest and OLAY eventually replaced Zhiding Weibo’s spokesperson.
There are countless stories of such stars and brands, including Luo Zhixiang, Xiao Zhan, and previous Fan Bingbing, Wu Xiubo, etc. Brands choose these famous spokespeople for their traffic and attention. They want to increase their popularity and develop the market. They are also affected by contamination from their spokespeople. Poor treatment can even lead to a public relations crisis.
Time and time again, brands must have learned a lesson. If they want to be unaffected, they must sign the relevant special restrictions in the previous contract. In addition, they must also do their own crisis public relations.
