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There are thresholds for watching dramas, and “Qing Ping Le” ratings decreased
Yangcheng Evening News 2020-04-23
Too many adaptations make many original parties unable to fall in love
Text / Reporter from Yangcheng Evening News
On April 7, a 69-episode wardrobe drama “Qing Ping Le” was released against the backdrop of the Northern Song Dynasty “Renzong Shengzhi” at the Eagle TV Golden Eagle Solo Theater in Hunan and Tencent Video.
The play is adapted from the Milan Lady novel “The Lonely City”, projected by Zhu Zhu, directed by Zhang Kaizhou, Hou Hongliang is the producer, and stars Wang Kai and Jiang Shuying. Since it was turned on, it has drawn a lot of attention for Wang Kai’s “Noon Sunshine Produced” and “Langya Bang,” and then he performed in a costume drama. However, since the episode aired, “Qing Ping Le” has suffered a double torture of ratings and audience reputation.
A
Ratings are not optimistic, is it a decrease or “dehydration”?
From April 7 to 10, “Qing Ping Le”, which launched on the first day, ranked firmly in the top three rankings of “csm59 city”. Taking the tenth as an example, “Qing Ping Le’s” ratings reached 2,562%, ranking first on the list. In addition, in the week 15 data list of 2020 published by the television drama DeTaven Prosperity Index, “Qing Ping Le” also topped the list with an index of 2.53, crushing second place “Stewed Pear Bingtang” with a index of only 1.36.
However, according to the “China Big Data Audiovisual” operated by the State Administration of Radio and Television Comprehensive Ranking of Great Ratings for Program Ratings, from April 7 to 10, the average ratings of episodes 1-7 “Qing Ping Le” were only 0.519%, with a rating share of 2.028%, ranked sixth, far behind the first place “If you can look back” 1.818% of the ratings and 6.714% of the share, not so good as “My brother and sister” “Yinuo No Regret” “Big Sugar Stewed Sydney” “Green water and green mountains with a smile”.
On April 13, the State Administration of Radio and Television announced on its official website Order No. 6 of the State Administration of Radio and Television, “Statistical Management Regulations for the Radio and Television Industry”, emphasizing that Statistical work in the radio and television industry must be calculated in accordance with the law, and must be established and compatible with the development requirements of the industry. The statistical index system, statistical standards, and the statistical research system ensure the authenticity, precision, integrity, and timeliness of statistical data. No organization or individual will interfere with or undermine the statistical work on radio and television authorities’ ratings and ratings (click-through rate) in accordance with the law, or create false ratings and ratings (click-through rates). In the case of statistical falsification or fraud, the main responsibility of the unit is The person has the first responsibility, the person in charge assumes the main responsibility and the statistician has direct responsibility.
As soon as this rule came out, the ratings of various market-oriented TV dramas of “long-bitter water injection data” were “dehydrated” to varying degrees.
On April 21, the latest data released by China Audiovisual Big Data showed that “Qing Ping Le” still ranked sixth, “If you can look back in time,” “My brother and sister-in-law,” “There is no promise without Repentance “,” Hunting Fox “After” The Great Pudong “, ratings and turnout accounted for 0.572% and 2,250% respectively.
B
There are thresholds for watching dramas, and many viewers are “fired”
In addition to the rating data, Douban’s “Qing Ping Le” score also fell from the highest score of 8.2 to 7.4 points, and there is still a downward trend. From the audience, comments that “” Qing Ping Le “is too difficult to follow” are not uncommon.
Since the opening of “Qing Ping Le”, the “story lag” and “requires 1.5x faster playback speed” have been endless. Although the number of episodes of “Qing Ping Le” that was finally released dropped from 72 episodes to 69 episodes, the sense of prolongation remains.
At the beginning of the broadcast, “Qing Ping Le” was exquisite and elegant, and won unanimous praise. However, after visual stimulation, the curved, half-text, and half-text lines in the play, as well as allusions and “too many eggs” plots, created many thresholds for the audience to enjoy the show.
To this end, the official Weibo of “Qing Ping Le” specially created the “Lebao School” to launch the “Lebao Notes” for audiences such as popular science white papers, Gao Taomo, Jitian, arrogance, etc., explaining “Jiugu Xuanji “” jun “Yi”, “Yin Zhuo”, “Immersion” and other vocabulary, and invite historical bloggers like “Filling Vision” to explain the story in-game through the video. Although it played a role in the broadcast of Traditional culture and popularized the common sense of literary history, also objectively rejected a considerable number of viewers who valued entertainment from television dramas.
Also, there are too many adaptations, which made many original parts unable to fall in love. The original “Gu Gu Shu” book from “Qing Ping Le” was originally a romance novel, mainly about the terrifying and tragic story between Princess Yanguo, the eldest daughter of Emperor Renzong of the Northern Song Dynasty and her married eunuch. Liang Huaiji. The adapted television series “Qing Ping Le” tried to get closer to the historical drama, turning the protagonist into Song Renzong, counting “the country of origin”, many fans of the original book puzzled: “Since it is a” Magical Reformation “, it is totally different, why is it still? Do you want to buy the original? “
C
Challenge old routines, don’t chase dramas with “presets”
In March 2019, at Oriental TV’s “TV Show Quality Festival Festival”, Wang Kai said in an interview with the media group that played Song Renzong “some challenges”: “Song Renzong was not a rare image on screen before, and Many emperors are not very similar. ” Wang Kai believes that Song Renzong’s greatest feature is elegance and great manner: “He can hold a boat on his belly and can accommodate many people’s opinions about him. He knows how to balance the relationship between his courtiers, He can use people, but there is also a tangled, sad and cute side. “
In order to reflect the multifaceted protagonist, “Qing Ping Le” let Song Renzong “love” and “advise” to grab both hands. As a result, “Harem” and “Chaotang” accounted for half the plot, and the two sides did not trust that CP fans feel that the emotional drama is not enough, and Quanmou fans feel that the drama of Chaotang is like a dragonfly, it is not enough to be enjoyable.
In the emotional drama part, Song Renzong has developed four emotional lines: the plum green bamboo horse Heer, Bai Yueguang Chen Xichun, loved Queen Cao after marriage and loved Zhang Qianhan for life. In the play, “Queen Cao, who was pleased by the audience, was not loved, and Zhang Qian, who was loved by the emperor, pleaded with the audience,” some CP fans said, “It’s okay to have less sugar. and let me find sugar in the glass ballast. “
In the court drama part, the “Battle of Fan Zhongyan and Lu Yijian,” “Yan Shu was demoted multiple times,” “Xia Xia Rebellion,” and other conspiracy dramas are basically concise and simple. Clicking on it, there is a suspicion of “not too addictive” and “too bland”. However, there are also opinions that do not blindly pursue exaggerated dramatic effects. Jun Jun Zhang, a veteran of the entertainment media, believes viewers don’t have to chase dramas with “presets”: “Since Qing Ping Le” has been aired until now, old dynasty and court dramas have been involved. You can see that this is a Nettext IP is trying to be dramatized. It is rare for the show to develop a reasonable imagination while respecting the story. There are not so many “acts” of strange behavior and double offline business. Most of the main characters have reasonable, normal, and normal backgrounds. The logic of behavior “.
Zhao Dongmei, professor in the history department of Peking University, also published on Weibo to support “Qing Ping Le”: “Theatrical conflicts are not such extreme political dramas, they are not such perfect political figures and political situations. Producers from “Qing Ping Le” have written that the audience is slow. Accept slowly. I have confidence in the IQ of the modern audience. “
Publisher: Sweetheart Cat
