Grave Sweeping Festival 100 million people travel need to “book an appointment and limit the flow” check_Scenic area

Original Title: Tomb Sweeping Festival 100 Million Traveling People Need to “Book an Appointment to Limit the Current”

With the premise of continuing to implement various measures to prevent and control the epidemic, good news continues to arrive from the national cultural and tourist market. From a local perspective, politics has been relaxed, and the amount of travel products and air tickets booked during the Ching Ming Festival and the “May Day” holiday has surpassed the same period in 2019, and the boom of spring trips. Comprehensive big data statistics show that the number of people booking tickets for Qingming Holiday scenic spots on major tourist platforms has returned to the same period in 2019. This year’s Ching Ming Festival is estimated to reach 100 million tourists, and the Ching Ming holiday is expected to usher in the first small spike in interprovincial travel this year.

Compared with previous years, the upcoming Ching Ming Festival holiday is the first holiday under the standardization of epidemic prevention and control. With the relaxation of the travel policy, coupled with warmer weather and warm spring flowers, the build-up of nostalgia in the “New Year spot” will usher in a concentrated release, and the “compensation homecoming” is ready to start. This year’s Ching Ming Festival holiday will attract more people, logistics, capital and information, and make full use of the six elements of food, housing, transportation, entertainment, shopping, and transportation. If the Ching Ming Festival reaches 100 million people, the huge and continuously growing passenger flow will put some popular scenic spots under great pressure on the protection of cultural relics, the maintenance of ancient buildings and the tourist safety.

According to the “Tourism Law”, scenic spots must advertise the maximum load capacity, and the number of tourists the place receives should not exceed the maximum capacity approved by the competent authority of the scenic spot. reach the maximum carrying capacity, the scenic spot should make an announcement in advance and take timely detours and detours, etc. Measures. Establishing the maximum carrying capacity and adopting the current limitation measures for scenic spots is not only an unavoidable requirement to ensure the safety of scenic spots, but also a necessary option for the protection of cultural heritage.

Take the Forbidden City as an example. Since 2015, the Forbidden City has implemented the ticket pre-sale and “80,000 Limitation” policy, and has conducted active and beneficial explorations in “timeshare tour and ticket reservations.”

At the end of 2019, the National Development and Reform Commission, the Ministry of Culture and Tourism and nine other departments jointly issued the “Execution Opinions on the improvement of the environment for holiday tourism trips and the promotion of tourism consumption”, which mentioned the need to implement scenic flow control and ticket reservation systems. In addition, taking into account the needs of prevention and control of epidemics, on February 25 of this year, the Ministry of Culture and Tourism announced the recently revised “Guidelines for the Prevention and Control of Prevention and Control Measures of Epidemics for the Reopening of Tourist Attractions “. He clearly expressed that it is necessary to effectively adopt ticket reservation, intelligent guidance and other means, scientific diversion and guidance of tourists, and do a good job in pre-control of the flow of tourists.

Therefore, as the public’s willingness to travel increases, epidemic prevention and control cannot be reduced. Especially in the face of the next peak of travel during the holidays, the scenic places must “reserve the current limit” appropriately and further improve the technology and the corresponding services to ensure that this work is fine and accurate. As a new tourism concept, the “reservation flow restriction” requires the joint development of upstream, midstream and downstream entities, integrating tourism resources, improving technologies and service channels and satisfying the diversified tourist experience of tourists.

Scenic venues should anticipate the work of “reserve and flow restriction”, give full play to the role of price adjustment, and limit and divert the number of tourists through methods such as increasing prices during festivals and lowering prices at times. normal. Especially for some relatively cold scenic spots, the main energy should be devoted to business model innovation, planning some projects that attract tourists to participate or other active consumption projects, to reverse the imbalance of some scenic spots, which are overcrowded of people. and some scenic spots may be unbalanced. Furthermore, the “restriction of the flow of reserves” cannot be separated from the cooperation and support of tourists. Tourists need to change their minds, understand the assurance role played by “booking flow restriction” and organize personal travel in a rational way.Return to Sohu to see more