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Original Title: New Archaeological Discoveries in Sanxingdui Promote New Round of Market Demand Differentiation from the Tourism Industry Featured
Reporter Wang Xiaoyu and Huang Xingli Report from Beijing
The rapid development of the tourism industry in the last period is not only reflected in the increase in the value of production and the increase in the number of tourists, but also the changes in market demand and the response of tourism companies to the Shifting trends are also a major characteristic change in the industry. Especially under the dilemma of “sudden brakes” in the industry due to the impact of COVID-19, it is particularly important to be able to adapt in time to follow changes in demand.
A big change in the travel needs of domestic tourists is reflected in changes in trigger motivations and deciding factors. For example, recent archaeological discoveries have been made at the Sanxingdui site. Six slaughter pits have been discovered in the Sanxingdui slaughter area. More than 500 pieces of important cultural relics, such as fragments of gold masks, gold bird-shaped ornaments, gold leaf, copper heads painted on the eyes, giant bronze masks, sacred trees and ivory have been unearthed. These new discoveries also instantly aroused the great enthusiasm of tourists for tourism projects related to the Sanxingdui theme.
According to statistics from the online travel services platform Ctrip.com (hereinafter “Ctrip”), the number of tourists who booked tickets for the Sanxingdui Museum through the Ctrip platform during the weekend of 20-21 March was compared with the previous weekend (March 13 to 3) May 14) increased by almost 12 times.
It is worth mentioning that many tourists come here to see the mysterious “Ancient Shu Civilization”. From the source of the tickets, about 50% of the tourists are from Sichuan province; In addition, Jiangsu, Beijing, Guangdong, Chongqing, Shanghai tourists book the largest number of tickets. In terms of age, those born in the 80s and 90s are the most explorers. Followed by people born in the 70s and 60s. At the same time, several important museums in Sichuan province have also received great attention. The three main museums are the Chengdu Museum, the Jinsha Site Museum and the Temple Museum. of Wuhou.
Tourism products have gradually moved from the “punch-in” style that paid more attention to contact and coverage in the early days to more personalized needs. At the same time, they also pay more attention to changes in the Thematic Orientation direction. It also proposes higher standards for tourism companies in the provision of products and services. Requirements, especially since last year, affected by the epidemic, marketing, promotion and even service models and methods of tourist service platforms and scenic places, travel and accommodation products have begun to change.
For example, big data analytics provides a baseline for marketing decision-making and service management for tourism businesses, so that resources can be more scientifically allocated and targeted. New technologies, especially the application of computerization and digital technologies, have achieved efficiency and quality improvements in the reservation, management and service experience.
Like the travel boom brought on by new advances in Sanxingdui archeology, in response to the sudden increase in passenger flow from the Sanxingdui Museum, to dissipate pressure to buy museum window tickets and avoid crowds line up, Ctrip recently sent several volunteers offline to guide tourists online. Book an appointment to ease the pressure on the flow of people in the scenic area.
According to the “China Online Travel Industry Report 2020” previously published by Fastdata, the epidemic has exacerbated the income distribution imbalance and led to a continuous strengthening of the stratification trend of tourism consumption. In the process of tourism recovery, the low-cost economy and high-end tourism products have recovered faster, while mid-range tourism consumer products have recovered weakly. Under the influence of the epidemic, local tours, special tours and in-depth tours have emerged, and boutique, high-end and small-group tourism projects are favored by high-net-worth users.
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Editor-in-Chief: Zhang Mei
