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Ming Di | Is it “Tesla China” or “Tesla”?
People’s daily digital communication
Author | Wu wenjing
“Tolerance” is generosity in Chinese culture. Chinese consumers have always shown total patience and “fault tolerance” in the process of self-improvement in the technology industry, but this does not mean that there is no final “tolerance”. When product quality issues repeatedly overlap with insincere response attitudes, “Tesla China” is slick and “sweeps” due to the production and quality “dilemma”. Ron Musk’s latest talk on the concept of “disruptive upcoming innovation” is irresponsible.
On March 20, Mr. Elon Musk, CEO of Tesla, who participated in the China Development Forum, spoke on data security, artificial intelligence, science and technology education, space exploration and other related topics around the topic. of “the next disruptive innovation”. It gained a new wave of attention from “Gen Z” traffic.
As a leader in the field of science and technology, Mr. Musk has earned the favor or respect of many people due to his enthusiasm and feelings for “technology to promote human civilization”, and has always practiced the concept development of “technology for good”.
However, the discussion on the Internet sparked by the protection of car owners’ rights, “Is it Tesla China or Tesla?”, Has put “Tesla China” in the public eye again.
Every great brand has a great vision, and Tesla is no exception.
In 2003, unlike other automobile manufacturing companies in the United States, this company was born in Silicon Valley, where the high-tech and Internet industries are intensive. “Sila” is the name of the famous scientist “Nikola Tesla”, who is the inventor of the AC motor and has made great contributions to the advancement of human science and technology throughout his life, and is admired by later scientists. .
Like Nikola Tesla, it is also quite appropriate to describe Tesla CEO Musk as “the sea of stars of science and technology.” He owns two high-tech companies, Tesla and SpaceX, one of which represents the most practical electric vehicle technology today, trying to solve the energy problems facing humanity; the other faces the vast deep space of the universe, constantly advancing human immigration. The dream of Mars.
“Realize pure electrification of automobiles, build supercharging batteries, provide underground 3D tunnel solutions, exploration of outer space …” Musk is both a dreamer and a pragmatist, and his series of ideas are aimed at solving problems. on the long-standing problems of mankind. Under Musk’s leadership, Tesla was able to develop to its current scale in 20 years, breaking the “Detroit giant” car-making myth because it has made much of “the next disruptive innovation.”
Tesla is the undisputed number one brand of electric vehicles in the world, representing environmental protection, technology and fashion.
However, since entering China in 2018, “Tesla China” has never stopped criticizing its corporate social responsibility. In 2020, Tesla sold more than 140,000 vehicles in China, becoming the main growth point of the global market. However, in recent years, the “reduction gate”, the “abnormal acceleration gate” and the “runaway gate” have become intertwined. The “pot operation” has become the preferred method of “Tesla China” for solving problems. (See “Tesla Special” Greasy “” for details)
All of this is gradually dimming the gold placard that was once etched with “Technology for Good.” “Tesla China,” which is going all the way on the road to increasing production capacity and expanding sales, has left consumers sighing and sighing because it left the original mission of the company behind.
The Chinese often say that “there is no pure gold, and no one is perfect.” Chinese consumers are definitely not lacking in the fault tolerant mindset for tech products. “Tolerance” is originally generosity in Chinese culture, but “tolerance for faults.” This means there is no bottom line to tolerance.When product quality issues repeatedly overlap with insincere response attitudes, it will ultimately harm not only consumers’ patience and excitement, but unnecessary consumption as well. of the vibrancy of the Tesla brand.
“Tesla China” must understand that the voice of questioning itself will not make Tesla sick. Passive negligence and a throw-the-pot attitude are the “poison pills” that erode the image of the brand. Performance and quality were initially dialectical issues that all companies had to resolve in their development, do not let “Tesla China” forget the original mission of “Tesla”.
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