What is the solution to the insomnia problem of the generations behind the booming sleep economy? _ Oriental Fortune Network

Original title: Behind the rise of the sleep economy, what is the solution to the dilemma of generational insomnia?

Suffering from insomniaemployeePeople “is giving birth to a largemarket。

Data shows that from 2015 to 2019, my country’s sleep economy industry market size has increased from 235.36 billion yuan to 359.87 billion yuan. As of 2020, this number has exceeded 400 billion yuan.

In recent years, from traditional sleep bedding, sleep health products to various sleep aid applications, market participants in the sleep economy are moving toward diversification.

So among them, who will be the first to break the circle and become the “leader” in this market?

　　Behind the booming sleep economy, what is the solution to Generation Z’s insomnia dilemma?

According to the China Sleep Index 2020report“More than 38.3% of the country’s population has trouble sleeping. This means that more than 300 million Chinese suffer from insomnia and, among them, the young people represented by Generation Z represent more than 60%.

WheredemandThere is a market. To help these “insomniacs”, those with the motto of “cure insomnia” help them sleepproduct, They began to appear on the market one by one, and the types are also varied.

For example, there are gums for oral insomnia, sleeping syrup, melatonin, etc., as well as steam masks for eyes, pillows for sleeping, and aromatherapy for sleeping. Additionally, sleep apps with features like sleep monitoring and sleep music have also started to get more and more attention.

Among them, it is considered “Intelligence quotientThe products of “taxes” are not really few, but the young people who “surf” every day may not know it. But what about that? In his opinion, buying sleep aid products is more of a “psychological comfort” or “pay” boost.

When it comes to treating insomnia, Gen Z never skimp on their wallets.JingdongBig data“ 2019-2020 Dream OnlineconsumptionReport, “from consumption data,” after 95 “users sleep consumptionDealHigher growth rate, are more driven by improvementjobsAnd the needs of the living conditions for the consumption of sleep.

Also, when it comes to sleep, Gen Z is no longer satisfied with “sleeping”, they also want to “sleep soundly.”

Specifically, there are many “steps to help you sleep” before going to bed. Xiao Wu told “Smart Relativity” in 1997 that he would spray a sleeping spray before going to bed, then put scented candles to aid sleep, and finally put on a steam mask to sleep at ease. It can be said that the “sense of ceremony” is full.

However, the entire market for sleep aidsMarkComplicated, from beds to small objects, how to save time choosing and fixing insomnia in one place? The first to launch a full-stage smart sleep solutionXilinmenPerhaps the answer has been found.

　　“Intelligence + Scenarioization”, “AI Deep Sleeping Ecology” is starting to grow

Current,artificial intelligenceIt is no longer a hot word and new 5G applications have already emerged. In the era of the Internet of Everything, which has begun, accelerating the landing of scene-based applications has become a big problem.businessTake the “required course” of the new age.

YXilinmenAs a benchmark brand in China’s mattress industry, under the dual empowerment of intelligence and staging, it is unleashing a new revolution called “AI Deep Sleep Ecology” in the traditional mattress industry.

1.Adopt the new technology: “smart deep sleep” and then upgrade

As we all know, even though deep sleep only accounts for 25% of total sleep time, it can alleviate people’s fatigue during the day and help promote the body’s metabolism.societyBy the time the pressure rises dramatically, deep sleep has become a “luxury hope” for many people.

With the help of new technologies, how to allow users to experience true “deep sleep”?

In September 2020, the Smart 1 smart mattress equipped with the Smart Wave spine protection deep sleep system was finally introduced.XilinmenThe door to “smart deep sleep” was officially opened.

In the past, giving the mattress a clever concept could be awesome. But with the blessing of new technologies like artificial intelligence, Xilinmen’s smart mattress has successfully overcome this doubt.

inCore technologyOn the previous page, Xilinmen Smart 1 mattress uses intelligent sleeping posture adaptation and AI sleep data technology, which can not only learn automatically, but also update automatically. It dynamically optimizes the sleep plan based on the user’s sleep data each time, and the more you use it, the better you understand the user and truly “make the bed fit the person.”

according toWin the bidAccording to data from the Institute’s Ergonomics Laboratory,Double-blindproofAmong them, users using the Smart Wave Spine Protection Deep Sleep System have an average 50% reduction in the number of shifts during the night and an average increase in deep sleep time of 17 minutes.

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(Article source: OFweek)

(Editor in charge: DF544)