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[Minería de oportunidades]My country’s online literature users reach 460 million and the market growth rate will accelerate
According to CCTV News, the data shows that the current number of online literature users in my country has reached 460 million, which represents 46.5% of all Internet users. The “China Internet Literature Development Report 2020”, released by the Chinese Academy of Social Sciences on the 18th, shows that in 2020, the Internet literature industry will be intensively cultivated and innovatively expanded. The report summarizes the creation of online literature in 2020 with “iteration”: More young readers have emerged writers and more vigorous and dynamic content in the creation of online literature in 2020. In 2020, almost 80% of writers will be added newly added “post 95 and post 2000” web sites.
As the penetration rate of digital reading increases and the number of users continues to grow, the organization expects the growth rate of the online literature market to accelerate. According to iResearch Consulting, the scale of China’s online literature market will reach 23.9 billion yuan in 2020, an increase of 23% year-on-year; The compound annual growth rate of the market scale will reach 20% from 2019 to 2021.Guolian valuesIt is noted that from the users’ perspective, the industry as a whole is sinking in market penetration and free reading users are gradually increasing. In the future, advertising monetization will become one of the important profit models in the industry. At the same time, the increase in the number of free reading users will also lay the foundation for the number of potential paying readers.On the other hand, with the implementation of copyright protection policies and measures, the position of the IP of online literature in the industry chain has Tencent and ByteDance have entered the intellectual property market of online literature. The operating income of the copyright intellectual property industry is expected to usher in the future big increase.
Palm reading technology(603533) The company has more than 500,000 digital reading content, rich digital content resources, and a wide range of categories, including books, audiobooks, magazines, comics, desktop publishing and other types, and has always maintained high coverage of Proportion of high-quality heavy books, which can meet the reading needs of users in various categories and scenarios.
Chinese online(300364) Once the company aggregates and manages digital content, it distributes digital reading products to multiple endpoints and all media. The company’s channel resources are mainly divided into its own channels and cooperation channels. Its own channels are the company’s many original platforms, including 17K Novel Network, Tangyuan Creation, and April Tian Novel Network; The cooperation channels include three main operators, mobile phone manufacturers and Various other head-reading platforms, etc.
Sina Statement: This news is a reprint of Sina Cooperative Media. Posting this article on Sina.com for the purpose of conveying more information does not mean that I agree with their views or confirm their description. The content of the article is for reference only and does not constitute investment advice. Investors trade accordingly at their own risk.
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