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With the improvement of the national epidemic situation and the accelerated promotion of vaccines, the tourism industry has recently seen a rapid recovery. The latest notice shows that as of 0:00 am on March 16, personnel from low-risk areas can freely pass within the country under the sanitary code “green code”, without the need for an acid test certificate. negative nucleic. The great good news has spurred the crowds who are ready to ride in the Ching Ming Festival, and the demand for travel that has been depressed for a long time will quickly release. Ctrip data shows that, as of March 16, the number of people who book tickets for scenic places during the Ching Ming Festival through the Ctrip platform has returned to the same period in 2019; the number of people booking tickets to scenic spots has increased slightly by about 10% compared to 19 years.
Fang Zeqian, an industry analyst at the Ctrip Research Institute, said that due to the impact of the epidemic, the total number of domestic tourist receptions during the Ching Ming Festival last year decreased by more than 60% year-on-year. The situation this year is much better than last year. Judging from the current bookings of airline tickets, tourist hotels, driverless cars, scenic tickets, group travel between provinces and other tourism products, the number of tourists is expected at the Ching Ming Festival. to return to the same period in 2019. This year’s Ching Ming Festival is expected to reach 100 million tourists. After the Spring Festival, with the increase in flower viewing and excursions, the tourism market has given way to a group of early-season tourists, and the situation for surrounding and inter-provincial travel is obviously improving. Good news, such as the cleanup of medium and high-risk areas across the country and the free passage of national low-risk areas with green codes, has further spurred Chinese enthusiasm for travel. The Ching Ming holiday is expected to usher in the first small spike in interprovincial travel this year.
Judging by the current tourism registration situation, this year’s Tomb Sweeping Festival tourism is dominated by short-distance autonomous driving in the surrounding areas, and the medium- and long-term and long-term interprovincial tours have significantly increased “; family travel” is the main way to travel, and theme parks and parent-child pickup are for families with parents and children. Favorite.
More than 50% of tourists sign up for nearby exits
The growth of autonomous rental vehicles exceeds 100%
Ctrip data shows that more than 50% of tourists during Ching Ming holidays this year signed up for nearby tours and short-distance excursions. The most beautiful April day in the world, it is a good time to go out in spring. As of March 16, the number of people booking scenic spot tickets through the Ctrip platform increased by 10% compared to 2019. The scenic spot ticket booking cycle is relatively short and it is expected that in For the next week or two, ticket reservations usher in a period of explosive growth.
In terms of travel themes, gardens and flowers, botanical and animal gardens, city parks, theme parks, aquariums, museums, and ancient cities are the most popular types of scenic spots during Ching Festival. Ming. Ctrip data shows that Pujiang Country Park Miracle Garden, Shanghai Disney Resort, Nanjing Presidential Palace, Chengdu Research Base of Giant Panda Breeding, Zhuhai Chimelong Ocean Kingdom, Yuantouzhu, China National Garden, Potala Palace, Weizhou Island, Changlong Wild Animal World se ranks among the “Top 10 Popular Scenic Venues in Ching Ming Festival”.
Qiyun Mountain Scenic Place, one of the Chinese Taoist cultural centers, found that ticket reservations for the Tomb Sweeping Festival have increased by 40% compared to 19 years. earlier than in previous years. On the eve of the Ching Ming Festival, Qi Yunshan launched the “Retro Tour Qiyun” activity. Currently, Qi Yunshan can enter the park in Hanfu. In the scenic area, you can also experience traditional Chinese music, tea tasting, and incense burning. , illustrations, guqin, tea making and other travel experiences, dreaming of the millennium The scenic venue plays such activities as the manga dance, Chinese music performance, and the champion pot at 10 performance venues, including the Wangxian Tower, the Mengzhen Bridge and Zhenxian Cave Mansion in combination with old scenes and gameplay, which are deeply loved by young tourists. During the Qingming Festival, the Qiyun Mountain rapeseed flower sea has entered the best viewing period. The sea of flowers spreads out like a golden carpet, bringing a new visual enjoyment to the spring scenery of Qiyun Mountain.
Image Source: Qiyun Mountain Scenic AreaNianhua Bay, which just launched the “Super Brand Day” event together with Ctrip, saw a 23% increase in bookings for the Ching Ming Festival stage venue compared to 2019. Ticket booking time + accommodation products It has become longer, tourist travel plans are more advanced and vacation products are booked in advance. The cycle lasts for more than 10 days. It is reported that ticket bookings on the bursting day of the “Super Brand Day” event increased nearly 57 times year on year, and the event successfully pre-heated the cherry blossom season and Qingming holiday.
Image source: NianhuawanIn terms of car rental and autonomous driving, data from Ctrip shows that car rental orders during the Ching Ming Festival have increased by more than 100% compared to 2019. The average number of days used for car rental it is 4.2 days. Tourists from Shanghai, Guangzhou, Shenzhen, Beijing, Chengdu, and Xi’an like to drive.
The recovery of the hotel market is gratifying
“Hotel tourism” leads the new trend of the Ching Ming festival
According to data from Ctrip Hotels, the hotel market has recovered satisfactorily during the Ching Ming Festival holidays this year. Among them, Shanghai, Beijing, Chengdu, Sanya, Hangzhou, Nanjing, Suzhou, Xiamen, Guangzhou, Wuhan and other first and first-tier cities are more popular with consumers during these small holidays.
On the other hand, the demand for local and surrounding travel based on “excursions” and “flower viewing” continues to lead the trend for “hotel vacations” during short and long vacations.
For consumers with distinctive personalities, hotels are also travel destinations. A high-star hotel with rich themed activities and cultural experience can often become the driving force for travel. Affected by the trend, during this Qingming vacation, hotels such as Hangzhou Kaiyuan Senbo Resort, Club Med Joyview Beidaihe Gold Coast Resort, and Sanya Atlantis Hotel, combining parent-child activities and adult vacation experiences, have become favorites. of consumers.
Among the popular high-star hotels in the country, Club Med Joyview Beidaihe Gold Coast Resort, Hangzhou Kaiyuan Senbo Resort Hotel, Atlantis Hotel Sanya, Yangzhou Guest House, Narada Hotel Minmetals, Chimelong Hotel (Guangzhou Chimelong Wild Animal World Store), Beijing Haiwan Banshan Hot Spring Hotel, Shanghai Nanjiao Hotel, Sanya Tianyu Resort Hotel, Beidaihe Anlan Hotel ranked in the top ten.
In addition, in the Ching Ming holiday this year, the proportion of hotel orders across the country has increased significantly, which means that the willingness of consumers to travel between provinces is also increasing. Compared to commercial orders, such as airline tickets, train tickets, and tickets, hotel orders have a shorter decision-making cycle. As the holidays approach, hotel orders across the country may usher in another wave of bookings.
The Ching Ming Festival will usher in the first peak of interprovincial travel this year
Private groups increased by 260%
Unlike last year, thanks to improved epidemic prevention and control, rapid promotion of vaccines, and further relaxation of travel policies, the Qingming Festival will usher in the first peak of interprovincial travel from this year. Ctrip data shows that the number of people who signed up for group tours during the Ching Ming Festival increased 15 times compared to the same period in March; the average number of days for group trips reached 4 days. Recently, the number of people who signed up for private groups has increased by 260% compared to the same period in 2019. The number of people who signed up for private groups for more than 4 days accounted for 70%.
Private groups, family groups and a single private group with dedicated coaches led the recovery and growth of the group market, and also verified the huge market potential for the demand of mid and high range to return to China. Ctrip data shows that during the Ching Ming Festival, Ctrip’s self-operated private group’s per capita price is 4,085 yuan, an increase of 10% over the same period in 19 years; the number of people who signed up for the maximum of 5 diamonds. -Star products accounted for more than 80%.
According to travel data from Ctrip, popular destinations for cross-province travel during Ching Ming Festival are: Sanya, Lijiang, Lhasa, Kunming, Zhangjiajie, Urumqi, Chongqing, Guilin, Huangshan, and Linzhi. The once busy tourist destination has gradually restored its former prosperity.
Qingming’s homecoming bookings are basically the same as in 2019
Restored to over 90% of 2019
Every year, the Ching Ming Festival is a time when people return to their places of origin to worship their ancestors or go on a trip. So far, the domestic route search volume during the Qingming period has recovered to 80% from the same period in 2019, and the average economy class price has fallen 4% year-on-year. Returning passengers are basically the same as in 2019, and have recovered to more than 90% in 2019. Demand for travel is increasing even further.
Among the popular routes during this year’s Qingming holidays, Shanghai-Sanya, Beijing-Chengdu, Shanghai-Chengdu, Beijing-Sanya, Shanghai-Chongqing, Beijing-Shanghai, Shanghai-Guangzhou, Guangzhou-Shanghai, Beijing-Guangzhou, Shenzhen -Shanghai ranked in the top ten.
Another good news is that as of 00:00 on March 16, 2021, people in low-risk areas in China no longer need to have a negative nucleic acid test certificate within 7 days before arriving at Beijing, and they don’t need 14 days. Health surveillance will be implemented after arriving in Beijing. The demand for visiting relatives in Beijing, which has been suppressed by the “Chinese New Year on the spot” and “health check”, is expected to be released early during the Qingming holidays. During the Qingming holidays, bookings in Beijing-Chengdu and Beijing-Sanya increased 24% and 76%, respectively, year-over-year. In the near future, the demand for business travel in the Beijing area will also usher in a wave of growth.
(Author: Reporter Jiang Yue Editor: Tong Wei Zhu Hui)
