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Original title: First in the country! Zhejiang officially launched the platform economy digital monitoring system
Source: Zhejiang Provincial Market Supervision Administration
On February 26, the Zhejiang Provincial Market Supervision Office officially launched the platform economy digital supervision system “Zhejiang Online Fair”. This is the first time that the Zhejiang Provincial Market Supervision Office has developed and built a system of monopoly and inappropriate behavior in the platform economy. It is also the first digital reform application launched in the province since the Zhejiang Provincial Digital Reform Conference was held on the first day of the new year’s work resume.
The system uses Internet technologies such as big data, cloud computing, artificial intelligence, and through innovative data capture, model calculations, intelligent analysis, comprehensive investigation and judgment, etc., to implement broad coverage, to all weather and multifaceted. of key platforms, key behaviors and key risks Monitoring, perception, analysis and early warning of positions. Effectively strengthen the monitoring of online trading platforms, promote economic supervision of the platform to achieve a combination of static and dynamic, passive and active integration, and ex post and pre-event, accelerate the realization of smart governance general and effectively maintain the order of the just. competition in the market.
The creation of online transaction monitoring applications in Zhejiang Province started in September 2019. The State Administration of Market Regulation and the People’s Government of Zhejiang Province agreed on major strategic cooperation projects to jointly build a national platform of monitoring online transactions and monitor the main electronic commerce. platform entities across the country.
The “Zhejiang Online Fair” launched this time is an iterative update of the national online transaction monitoring platform. The system focuses on the economics of the platform on the basis of the six monitoring approaches in the existing national online transaction monitoring platform: “Internet ban and restriction”, “false propaganda”, “price infringement”, “MLM network”, “intellectual property infringement” “and” subject infringement. “Monopoly and inappropriate behavior in the field, focused on the implementation of supervision of five types of behaviors, such as” choose one of two “,” knowledge of big data “,” sale below the cost “,” vertical monopoly agreement “and” illegal implementation of concentration of operators. “The scope of the first phase of monitoring covers more than 20 key platforms, more than 10,000 operators in the platform, more than 500 key brands and more than 100,000 products.
“The five new types of behavior detection are primarily aimed at monopoly and inappropriate behavior in the platform economy.” The competent person in charge of the Zhejiang Provincial Market Supervision Office introduced that the Zhejiang platform economy is booming, and new business formats and new models are emerging in a never-ending stream, turning into new economic growth. kinetics. But at the same time, some competition risks and hidden dangers have also appeared in the development of the platform economy, such as the problem of “choosing one of two” among platform companies. It is also important to guide the healthy and orderly development of the platform economy. the original intention of building the system.
At the technical level, the big data risk monitoring capabilities of “Zhejiang Fair Online” are derived from the intelligent digital identification model developed and formed on the basis of the projection of business scenarios and an in-depth analysis of various network violations. . Compare the model with the review and judge the risk. “It is worth mentioning that the five new types of behavior detection have their own different data capture rules and recognition models. For example, the data source for big data is primarily public opinion information, and the data source to choose one is mainly on platform. Store opening and closing information, “said the developer of the system.
“Whether based on user complaints or self-checking and comparison, the previous monitoring of illegal online transactions, especially the platform’s economic monopoly and inappropriate behavior, was passive and inefficient,” said the person in charge of the Zhejiang Provincial Market Supervision Office. , “Zhejiang The application of” Fair Online “makes online supervision and law enforcement more proactive.
The use of the system results includes the number of assigned leads, the number of business rectifications, and the number of consumer advisories. “The aim of the system is not only to optimize the process of economic supervision of the platform and law enforcement, but also to focus on serving businesses and consumers, and promote the sound development of the platform economy in all aspects “.
At the same time, in the law enforcement process, in order to ensure “conclusive evidence”, the system uses blockchain technology to carry out real-time online verification of risk data collected by monitoring to ensure that evidence of problem leads is traceable, verifiable, and cannot be tampered with.
Currently, the system is still iteratively updated. “‘Zhejiang Fair Online’ is an effective means of innovating platform economy monitoring. We will fully play the role of the system, improve the efficiency of digital platform economy monitoring, and strive to take the lead in the country to form a landmark achievement in intelligent digital monitoring of the platform economy. ” Zhejiang Province The competent person in charge of the Market Supervision Office introduced that Zhejiang Province will then rely on the “Zhejiang Fair Online” platform to implement the system Dynamic monitoring, through the visual booth, adjustment dynamically monitoring objectives, monitoring elements and monitoring frequencies according to needs, and uniformly issue monitoring tasks; strengthen; System coupling, “Internet + supervision” connection, complaints and reports, law enforcement and case management systems to realize data exchange and form a joint monitoring force; strengthen supervision coordination, through horizontal departmental coordination and vertical system linkage, the list of problems generated by monitoring is classified and assigned, Provide early warning, orientation, interviews and investigations according to different natures; establish a closed-loop mechanism to form a full-chain supervisory working mechanism for big data monitoring, risk early warning, trail verification, investigation and disposal.
