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Original title: The total box office of the Spring Festival in the Year of the Ox surpassed 4,600 million and “Tang Detective 3”, 2,600 million.
Relevant data shows that as of 7:00 p.m. on February 14, the total box office (including pre-sales) during the 2021 Spring Festival period exceeded 4 billion yuan, reaching 4.647 billion yuan. “Tang Detective 3” surpassed 2.602 billion and ranked first in the total box office of the Spring Festival stalls, “Hello, Li Huanying” ranked second with nearly 1.115 billion, and “Murder of novelists” came close to 323 million.
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Original title: It’s hard to find a ticket! The box office of the Spring Festival stand of the film Year of the Ox broke 4 billion! Or become “the best moment ever” Source: Shangguan News
Summary:This year, under the influence of “Chinese New Year on the spot” and various anti-epidemic policies, people are spending more time on culture and entertainment, which may make it “the strongest Spring Festival stall in history “.
After a year of absence, the Spring Festival film archive finally met with audiences again.
On the first day of the first lunar month, 7 films were released simultaneously on the big screen, including “Detective Chinatown 3”. That day attracted more than 34 million people from across the country to enter the movies. The box office generated more than 1.7 billion yuan throughout the day. Both updated the total number of single-day visits in Chinese film history. And a new record for a single-day box office.
According to data from Beacon Professional Edition, at 12 noon on February 14, the combined box office of the Spring Festival booths in the Year of the Ox was approximately 4.168 million yuan.
Many viewers may feel the same: this movie ticket is really hard to find.
On the 13th, the reporter visited a cinema in Beijing.
Beijing: “It’s hard to find a ticket” during the Spring Festival
It can be said that movie tickets for this year’s Spring Festival are “a difficult ticket to find.” Real-time ticketing data shows that the theater has 78 shows throughout the day. All the tickets for movies that were released before 10 pm have been sold out, there are many. The public has reserved tickets two days or more in advance.
Mr. Dai from Beijing originally wanted to accompany his wife and children to the theater to see “Bear Infestation” on the first day of the first month.
Audience in Beijing Mr. Dai: I went to see the movie on the 13th. I bought the ticket at 9pm on the 11th. The tickets for the 12th have been sold out for the right time, for every show, not just for kids like “Bear Infest”, but also for adults. So I chose the show at 3 PM.
On social platforms, many netizens expressed their complaints about the difficulty of buying movie tickets this year. The reporter saw in this theater that although the tickets for each film have been sold out, only half of the theater seats have an audience, this is because Beijing has had an unreasonable impact on theater attendance to prevent and control the epidemic . than the 50% requirement, and other provinces and cities also require 75% or less theater attendance.
Also, the total length of this year’s Spring Festival film is longer. On the first day of the first month of the first month, 490,000 theaters were programmed throughout the country, 30,000 less than the same day in 2019. The decrease in the general offer of tickets has led to the purchase of some tickets for the cinema at the Festival de Spring this year.
Yu Chao, deputy general manager of Beijing Capital Cinema: Most of the films in this year’s Spring Festival are a bit longer than normal. For movie theaters, more manpower, including material resources, can be invested to support epidemic prevention measures, and pauses increased. However, the box office on the first day of the new year this year has surpassed that of the same day in 2019, which is especially gratifying.
7 movies in the Spring Festival archive with various themes for the Year of the Ox
The film market in the Year of the Ox is off to a very hot start. According to data from Beacon Professional Edition, at 12 noon on February 14, the combined box office of the Spring Festival booths in the Year of the Ox was approximately 4.168 million yuan. According to industry insiders, the films in this year’s Spring Festival archive 7 are splendid, along with the background of policies such as Chinese New Year on-site, or will help make the Spring Festival archive of the film of the Year Nuevo del Buey becomes “the best moment in history.” “
This year’s Spring Festival archives include 7 titles including “Detective Chinatown 3”, “Hello, Li Huanying”, “Murder of Novelists”, “Order of God’s Wizard”, “Crowd Crowd”, “New List of Gods: Nezha Reborn “,” Bear Infested Wild Continent “The new movie was released at the same time. There are several types of national films and audiences of all ages and tastes can find films to suit them.
Industry insiders said that this year, under the influence of “Chinese New Year in situ” and various anti-epidemic policies, people spend more time on culture and entertainment, which may make it “the strongest position of the Spring Festival of history “.
Liu Zhenfei, Maoyan Professional Data Analyst: Such a strong start to this year’s Spring Festival can also bring great confidence to film industry professionals, including film audiences across the country. As long as it has good content, as long as the film With the existence of leisure and entertainment modalities and social needs for all, the public will enter the cinema, thus encouraging the entire market to continue its full recovery.
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