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Original title: What’s a good choice for Chinese New Year? Food and drink are the most popular, 50% of netizens spend less than 1,000 yuan
What to buy for the New Year and how to buy it may be different this year.
On the second day of the Lunar New Year, what do you bring with you? This year may be different.
With the Chinese New Year’s call on the spot, this year’s Spring Festival showed a different flavor: New Year’s products flew in the opposite direction and traveled from home to various places, and the Chinese New Year can also feel the taste of home. in the place; people don’t move and young people shop online. New Year’s products ask seniors about the Spring Festival; e-commerce express delivery does not close, and you can shop and buy with confidence during the Spring Festival. Statistics from the State Post Office show that on New Year’s Eve and the first two days of the year, the country’s express delivery process exceeded 130 million pieces, an increase of 223% year-on-year.
The sense of the New Year’s ritual is always gradually filled in in the process of purchasing New Year’s products. On the occasion of the Spring Festival, 21st.com Lab conducted a series of surveys on Internet users’ preferences for the Spring Festival. The results show that the demand for food is firmly established, ranking first among netizens on the list of New Year’s products. 50% of netizens spend less than 1,000 yuan on New Year’s products, and online consumption has gradually become commonplace.
Only food and drinks are needed, and 50% of Internet users consume less than 1000
According to data released by the Ministry of Commerce, since the launch of e-commerce “New Year’s Day” in 2021, as of February 3, my country’s online retail sales have exceeded 510 billion yuan. Judging by the data published by e-commerce, consumers are experiencing an improvement in consumption when buying new year’s products.
Taobao’s “Ten New Year’s Item Report for the Spring Festival of the Ox” shows that mahjong machines have become the most popular New Year’s products for workers this year. E-commerce platform sales have increased by more than 130% year-on-year. Therefore, young people no longer focus on “eating” when shopping for New Years products, notes Tmall’s “New Years Product Trends Report 2021”. High-value fitness equipment and small appliances have become their choice for New Year’s products.
However, according to a survey conducted by 21.com.cn, more than 70% of Internet users said that their main purchases were sandwiches, drinks and fresh fruits. Food continues to top the New Year’s consumer list, followed by clothing and hats.
In terms of the amount of New Year’s goods consumption, more than 70% of netizens said their consumption amount is less than 5,000 yuan, of which nearly half of netizens’ consumption is less than 1,000 yuan.
In addition, more than 10% of Internet users said that they did not buy new year’s products. “No Chinese New Year” and “no interest in Chinese New Year” are the personal feelings of some netizens, and some netizens said that “it is not a new year and it doesn’t cost a penny.”
Online consumption becomes mainstream, 90% of Internet users choose traditional electronic commerce
There is a dazzling variety of products for the new year. For consumers, should they shop offline in a more traditional and rich flavor of the year, or online with more convenient and rich products?
21. According to Wang Tiaojun’s survey, netizens who choose to buy New Year’s products online are the most, accounting for 43.4%; Netizens choosing “both online and offline” are as follows, accounting for nearly 30%; the netizens who choose to buy offline are the least, 26.7%.
The online consumption of New Year’s products has become a mainstream, the reason lies in the reduction of the risks of offline agglomeration in response to the need for prevention and control of epidemics, as well as the conversion of the main consumer into the last years. According to data released by the Jingdong Big Data Research Institute, young people are the main force in consuming New Year’s goods online. Users under 35 years old represent more than 50%. Consumption of New Year’s goods after 95 years has increased by 80% and the number of users after 05 has significantly increased 183%.
In the survey of “Buy New Year’s products online, which platform do you prefer?”, Taobao / Tmall and Jingdong obtained more than 40% of the votes. Pinduoduo received less than 10% of the electoral turnout. Douyin and Kuaishou were also on the stage on New Years Day this year, but compared to other e-commerce platforms, the gap is still large. Traditional e-commerce platforms continue to be the main channel for more than 90% of Internet users to buy New Year’s products.
Ecommerce Does Not Close During Spring Festival, With Mixed Reviews
The shopping spike around the Spring Festival is undoubtedly a great test of the level of service of e-commerce platforms and express logistics companies. During the Spring Festival of previous years, major express couriers entered a similar “out of service” state and sellers on major e-commerce platforms also “cut orders” and “did not ship” to reduce disputes. shopping online during the Spring Festival. .
This year’s Spring Festival, the express delivery industry has ushered in a new scene: “three links and one delivery,” SF Express, Best, China Post, Debon Express and other express courier companies have announced that ” the Spring Festival will not close. ” Express logistics industry expert Zhao Xiaomin said in an interview with the media that this will be the beginning of the actual implementation of express courier companies throughout the year.
At the same time, the main e-commerce platforms have also issued the slogan “No closure during Spring Festival”, and Taobao has also issued purchase guarantees such as “No delivery and second return.”
21. Wang Tiaojun surveyed netizens’ attitudes towards e-commerce companies that do not close the Spring Festival. The results of the survey show that more than 40% of Internet users agree with this and think that it is convenient to buy during the Spring Festival; more than 30% of Internet users think this is too annoying for merchants and the express delivery industry; Almost 20% of Internet users said that they are used to stocking up for years and do not feel anything about it.
Some netizens also raised concerns about the practice of e-commerce platforms. Some netizens who opened stores expressed that they hope to take a break during the Spring Festival holidays, lest “all year long” become the norm in the future. There are also those who think that this movement will affect the sales of offline physical stores, which means “killing them all.”
Friends, what do you think?
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