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Font Title: New Year’s Warm Heart Service On-Site | Hema multiscreen meeting “New Year’s Eve dinner for small families” Popular
In the Spring Festival of 2021, more and more citizens choose to replace the flow of people with New Year’s products to order special New Year’s products for family and friends to express concern, convey the flavor of the New Year, and gather through the screen. Hema recently released the “Box Zone 2021 Housing New Year Asset Trends Report” (hereinafter referred to as the report). Data shows that since Hema’s New Years Day sales began on January 4, sales have increased more than 30% annually for the year. Not letting the flavor of the year diminish, but it also allows users to feel a more “energetic” vacation.
Statistics show that since the 2021 Festival of Goods, 19% of orders have been placed for the purchase of New Year’s goods for family and friends. Touch a small remote mobile phone and the products will be delivered home in as little as 30 minutes. Before people come along, I think new retailers are gradually realizing “bringing distant relatives closer.”
During this year’s Spring Festival, more young people stayed in the workplace to celebrate the New Year, and the popular New Year items from the box-area houses also showed a trend of the younger ones. In winter, warm, waxy, sweet floral chestnuts, dried sweet potatoes and tender cakes have become the “net celebrities” of the Spring Festival of the Ox.
The report shows that during the Hema New Years Festival, more than 2,000 “bullish New Years products” from across the country were “new”, of which special New Years products specially prepared from different locations accounted for more than 40%. . In Beijing, Suzhou Eight Treasure Rice sales increased by more than 100% year-on-year, Shaanxi Liuxin dried persimmons had sold more than 1 million boxes, and overall New Year’s Eve flower sales in Guangdong doubled year-over-year. .
According to statistics, during the 2021 Hema New Year Festival, the sales volume of semi-finished products will be four times higher than in the same period last year. Hema has also launched semi-finished Chinese New Year dishes, quick dishes and New Year’s Eve dishes with local characteristics in various cities. For example, in Beijing, Hema offers a daily series of fresh stews with old Beijing characteristics, such as stewed knuckles. with sauce, pork feet stewed in sauce and sauce. For beef stew, consumers can also directly buy Sichuan-style stewed steak from their hometown, Cantonese-style braised pigeon, Suzhou eight treasures rice, Fujian Buddha jump over the wall …
Regardless of whether you return home for the New Year or return to your hometown, it has become a social consensus to cancel large-scale dinners, not meet up, and visit less. The scale of Hema’s New Year’s dishes is correspondingly “meager”: the whole pig, the whole cow, the large fish and the large meat that once represented the flavor of the year are increasingly being replaced by small plates. Compared to the “Big Mac” New Year’s Eve dinner, small portions of clean vegetables are more popular with users of storage rooms, and sales are up 74% year-on-year.
In Beijing, Hema first launched a New Year’s Eve menu for a small family of 4-6 people, a 5-8 course menu, the cost per capita is less than 100. New Year’s Eve dinner advance sales for small families and medium accounted for more than 50% of Beijing Hema’s New Year’s Eve dinner. The New Years products in the box area have become “lighter”, but the New Years taste is even “heavier”.
By Li Jia, Beiqing-Beijing Senior Reporter
