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Original title: New New Year’s Law “Mother’s Taste” sent to all provinces across the country Source: Guangming Daily
New Year’s Eve in the digital economy
Author: Chen Chen Guangming Daily (version 05 on February 6, 2021)
【Observation of people’s livelihoods】
“This is the first time we have celebrated Chinese New Year here for the first time in nine years of working in Shanghai. My mother sent a dozen express delivery boxes from my hometown, which included walnut cakes and pickles, most of the which are local specialties. “” People from Xinjiang stay in Shanghai, and the refrigerator is full of Xinjiang meat and lamb., Jiao Mo Ji “” I received fried tofu, fried meat, sausages from my hometown, the rice cakes made by my mother and the walnut oil squeezed by my own house. They are all the taste of love. “” My parents sent me dumplings with the flavor of my hometown. It is the feeling of the New Year “… The Spring Festival is approaching, and many young people who celebrate the new year there have posted “New Year’s articles” from their places of origin on social platforms. “The taste of mother” has been on hot searches from time to time, making people feel warm.
At the same time, traditional specialty products from many cities are also shipped “transprovincial” to all parts of the country. Taking Beijing as an example, this year’s online channel sales at Daoxiang Village in Beijing increased 135% month-on-month; Wu Yutai’s online orders increased by more than 500% year-on-year, and New Year’s jasmine tea gift boxes became the first choice of consumers. The data shows that since New Year’s Day, the number of off-site orders from Beijing has increased by 52% over the same period last year. Sales of eight dim sum gift boxes from Daoxiang Village Beijing, Tianfu Hao Sauce Pork Knuckles, Quanjude Lamb, and Tongrentang Baiyanzhan have been increasing.
On the one hand there is the taste and nostalgia of mom and dad sent from the hometown, and on the other hand there is the “concern” sent to the hometown by the people who celebrate the new year there. Among these exchanges, there is the taste of the new year, the longing and the full of love. The Spring Festival has always been the most important and important traditional festival for the Chinese people. In the joyous celebration of “Thousands of families will always exchange the new peach for the old talisman”, in addition to the meaning of saying goodbye to the old and welcoming the new, more joy comes from the reunion atmosphere. But this year due to the need for epidemic prevention and control, many people chose to celebrate the New Year on the spot. Although I cannot return to my hometown and my relatives are not with me, the New Year’s goods arrive at any moment, and family affection is never lacking.
The Chinese New Year was taken a bit by surprise, but it was still orderly and the flavor of the year remained intact, reflecting the tremendous changes and progress made by the Chinese economy over decades. The reason why the “taste of mother” can span thousands of mountains and rivers for children to enjoy is inseparable from the support of a strong logistics system: by 2020, my country’s express delivery business volume will exceed 80 one billion pieces; During the “13 Five-Year Plan”, the express postal industry A network system covering both urban and rural areas and benefiting the entire population has been built, and its scale has continued to expand. Express delivery business volume and growth rate of express delivery business has been the first in the world for many years. The reason that “kid’s mind” can be quickly realized through online shopping is inseparable from strong support for digital construction: my country has built more than 718,000 5G base stations; the China Internet Network Information Center (CNNIC) recently published the 47th Statistical Report on China’s Internet Development Status “shows that, as of December 2020, the number of Internet users in my country has reached 989 million and the Internet penetration rate has reached 70.4%.
The changes in the acquisition of New Years goods stem not only from strong hardware support, but also from the full release of consumption potential brought about by the digital economy. In 2020, my country’s online retail sales of physical goods will reach 9.8 trillion yuan, an increase of 14.8% compared to the trend, accounting for 24.9% of the total retail sales of consumer goods. My country has become the largest online retail market in the world for eight years in a row. The digital economy has just started in 2021, and the digital economy has performed well as well. The “National New Year Festival Online 2021” jointly run by the Ministry of Commerce and various departments and units. Since its launch on January 20, the retail sales reached 10 days 344.11 billion yuan.
In the age of the digital economy, not only does buying New Years goods have a new look, but there are also new changes in the way you visit and celebrate the New Year. Today, people can video chat anytime, anywhere, and can “see the screen as your face” no matter how far away they are, and feel the warmth of family sitting idle and friendly. Libraries, museums, theaters and other public cultural venues in various locations will launch online services during the Spring Festival. Cloud theaters, live art, annual custom lectures, online poetry lectures, the non-heritage Chinese New Year, and other “digital cultural festivals” also make the New Year more enjoyable, rich, and diverse.
As more greetings are communicated via social software at any given time, in the greater concern for the variety of New Year’s products and the most exciting online activities, the digital economy has given the Spring Festival a different flavor, and the New Year has a new way of spending., But the warmth and longing remain intact. This tranquility is my hometown.
(Author: Chen Chen)
[Editar: Zhu Yanjing]
