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Economic Observer Network Reporter Song Fu Li With the 2021 Spring Festival approaching, the purchase of tickets for the Spring Festival Transportation has “started on schedule.” Affected by the new corona pneumonia epidemic, buying travel tickets for this year’s Spring Festival is bound to be unusual. The unprecedented migration during the Spring Festival travel season has also made a big difference to the “a ticket is hard to find” scenario in the past.
Based on the daily accumulation of interactive data from the mobile Internet developer services business, its big data push has analyzed and analyzed the activity of travel ticketing applications, in order to summarize the story behind this special. “Spring Festival Travel Ticket Buying Season.”
It is reported that the Spring Festival holiday in 2021 will be from February 11 to February 17, and the Spring Festival rail transportation will start from January 28 to March 8, 15 days before the holiday and 25 days after the holiday , totaling 40 days. According to the pre-holiday pre-sale date calendar, passengers can purchase train tickets for the 16th lunar month (January 28, 2021) starting December 30, 2020; New Year’s Eve (February 2021) can be purchased on January 13. 2021 11) train tickets.
The Big Push data analyzed the 12306 railway, the Zhixing train ticket, and other train ticketing applications, and compared the pre-sale period activity before the Spring Festival trip in 2021 and the Spring Festival in 2020. The data shows that during the pre-sale period before the Spring Festival Transportation Festival in 2021, the activity of train ticketing applications was generally relatively flat and was significantly lower than in the same period last year. The activity levels of both reached their peaks on the day that train tickets went on sale on the 28th of the twelfth lunar month (January 11, 2021 and December 24, 2019), which were 13.2% and 31.9%, respectively, and this activity for the year was only 40% of last year. According to official reports, due to the epidemic this year, the pre-sale of train tickets before the Spring Festival Transport Festival in 2021 has fallen by almost 60% compared to the same period in previous years. You can see that many people have responded to the national call and chose to celebrate the New Year locally.
Besides train tickets, what about the other types of ticket buying platforms? This push Big Data compares the Spring Festival travel season pre-sale period for the past two years in the airline ticket category, the train ticket category, and third-party ticketing platforms like Ctrip, Fliggy and Qunar, to reflect popularity. from the people. The data shows that during the pre-sale period before the Spring Festival this year, the popularity of people who buy plane tickets, train tickets and use third-party travel platforms has decreased significantly, which was 74.0%, 44.4% and 31.5% in the same period last year.
Among them, the popularity of ticket buying applications for the issuance of airline tickets is higher than that of the other categories. It is worth noting that on the first day of this year’s Spring Festival travel tickets (December 30, 2020), the price of airline tickets in many places is lower than that of train tickets. The price of cabbage on airline tickets can also affect the mode of travel for some passengers, allowing young people to choose more air travel. Big Push data also compares user portraits of newly augmented people during the pre-sale period of 2021 Spring Festival trips and 2020 Spring Festival trips on the airline ticketing app, and further explores changes in gender, age and level of consumption.
From a gender breakdown perspective, men accounted for 62.9% of newly added aircraft buyers during the pre-sale period leading up to this year’s Spring Festival, a decrease from last year. From the perspective of age distribution, the proportion of people aged 24 and under has increased significantly, from 15.8% last year to 31.4% this year, and is higher than the proportion in this age group in the entire population.
The phenomenon that “airline tickets are cheaper than train tickets” has allowed many people who originally used to travel by train to have more diversified options, and the distribution of their consumption levels has also changed. Data shows that among newly added aircraft buyers during the pre-sale period before Spring Festival this year, the proportion of people with average consumption levels is 49.3%, a significant increase from last year.
Faced with the “great test” of epidemic prevention and control, do you choose to celebrate the New Year locally or go home? As for the # 春节 回乡 # hot topics on Weibo, netizens are more concerned with “not going home non-essential”, “policies” and “initiatives”, and “isolate”, “support”, “home” , “prevention and control” “Health” and “mask” have also become popular words.
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