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The blind box market is developing rapidly
Golden Goat 2021-01-29
With the rapid development of the blind box economy, some of the problems that accompany it cannot be ignored.
Yangcheng Evening News reporter Ma Can reported: Recently, the official website of the China Consumers Association issued a consumer reminder that some operators used blank boxes to “clean up inventory”, damaging legitimate rights and interests of consumers, disrupting the market and reminding consumers not to buy blindly.
The blind box, as its name implies, consists of placing different products in the same box, the consumer does not know in advance which is in the box, but there is a certain probability that he can get his favorite products. According to surveys, the national blind box industry market size in 2019 was 7.4 billion yuan, and is expected to exceed 10 billion yuan in 2021. With the rapid development of the blind box economy Some of the accompanying problems cannot be ignored.
“Marketers are over-marketing and consumers are easily addicted.” The China Consumers Association said that there are many marketing methods for operators, some of which are sharing, discussing and exchanging with players to awaken the collection of consumers, show psychology and stimulate consumers. Some have created the concept of “series” and have created a “hidden item” that is the most difficult to obtain for hungry marketing. The probability of winning is mostly “one in a hundred”. These marketing methods encourage irrational consumer behavior.
Second, the merchant was suspected of false advertisement and the products available did not match the advertisement. Compared to common products, blank boxes have a strong information asymmetry. Consumers can only rely on merchant advertising to buy, which is easy for merchants to misrepresent, such as exaggerating product value, fictitious probability of winning, and color style inconsistency. Misleading by advertising.
Third, product quality is difficult to guarantee, and fake and inferior products sometimes appear, “three no’s.” After consumers open the blank box, some products may not meet the safety indicators of the relevant national standards; some may be counterfeit products or secondary sales; some do not have the production date, the quality certificate and the “three no” product from the manufacturer.
Fourth, disputes with consumers are difficult to resolve, and after-sales service needs to be urgently improved. Some consumers reported that some merchants were “cheating customers” and that consumers only traded for quality issues, some consumers reported that merchants had poor after-sales efficiency and a delay in handling consumer issues.
The China Consumers Association specifically reminds consumers to recognize the uncertain nature of blind boxes, recognize and avoid excessive marketing routines by merchants, and retain relevant coupons such as purchase receipts. Rights and interests must be protected in accordance with the law.
Publisher: Zhiyang
