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Original title: Big data of ecommerce tells you how young people are celebrating the Spring Festival
Original title: “Go to the fair” online, “make appointments” online, “Happy new year in the cloud” …
The “Chinese New Year on the spot” has recently become a hot topic. Under the new epidemic prevention and control situation, many regions have advocated for the local Chinese New Year. For some “post 90s” and “post 2000s,” celebrating the New Year in a foreign country is the first time.
In order to make it easier for everyone to “buy New Year’s items”, the Ministry of Commerce organized several e-commerce platforms to celebrate the “National New Year’s Day 2021 Online Festival”. In what special ways do young people spend this special Spring Festival? Let’s start with e-commerceBig dataFind the answer here!
@ 就地 过年 的 你: Have you sent household items for the New Year?
How can you express your feelings to your elders if you don’t come home for the New Year? The survey shows that this year, more young people choose to buy Chinese New Year products online and send them home with express gifts. Many netizens also ridicule this New Year’s greeting as “Taobao-style New Year’s greetings.”
Taobao data shows that on the first day of New Year’s Day online, the search volume for “New Year’s Products” on the platform increased by 240%. The “post-90 years” also took over by first time, becoming a newMain force, The proportion of orders placed in the Tmall New Year Festival exceeds 60%.
Many young people choose to buy practical small appliances for their parents to free them from housework.Suning Online MarketThe data shows that the electric pot, oven, deep fryer, etc.productSearch volume increased between 200% and 800% respectively; During New Year’s Day online, sales of noodle machines, scrubbers, dishwashers and other products on Tmall increased by more than 100%.
This Spring Festival, “buying health” has also become the first choice for many young people to obey their elders.JingdongThe platform data shows that during the online New Year Festival,JingdongSale of gift boxes of sanitary products inI andAn increase of 69% and sales of physical exam packages continued to increase.
Not sure how to cook New Year’s Eve dinner?Semi-finished productsPackage fix!
How to eat New Year’s Eve dinner on the spot? It doesn’t matter if you can’t, you can also choose to “make an appointment” online.
The reporter learned that this year due to the prevention and control of the epidemicBrandOne after another pointing in line, getting involved in the New Years Eve gift boxmarket. Tang Palace, Zhiwei View,Guangzhou restaurantEstablished local brands have successively launched semi-finished gift boxes for Chinese New Year dinner on e-commerce platforms. During New Years Day this year, more than 120 dishes will be launched at the Tmall Supermarket.
Hema also announced that during the New Years Festival, 2000 models of “Bullish New Years Products” from all over the country will be “new”, of which more than 40% of New Years products will be presented in different places. Special local delicacies such as Zhejiang winter bamboo shoots, Shaanxi Liuxin dried persimmons and Suzhou eight-treasure rice will enter stores in Beijing, Shanghai, Shenzhen and elsewhere for the first time.consumptionOrder online, 30 minutesDeliveryCome home.
According to data from a food delivery platform, since the beginning of the twelfth lunar month, searches for New Years Eve dinners have increased fourfold from year to year. The person in charge of the New Years Eve dinner project on the platform said that under the new situation of the local Chinese New Year, the semi-finished New Year’s Eve dinner and the ready meal for 1 or 2 people will better satisfy the young consumers in the first place. – and second-tier cities.demand。
“Taste of New Years” and “Digital New Years” … the youth shopping cart is a bit interesting!
What kinds of New Years items are in the youth shopping cart this year?
JingdongThe platform data shows that during the online New Year’s Festival, “post-95” and “post-00” young consumersgroupAgreementThe sales volume has grown rapidly. Among them, the 5 favorites of the “post-95” are pastries, fruits, cold milk drinks, fashion animation and health supplements.
Some “earthy New Year’s products” also becameCreativityNew Year.For example, Shandong packed into mobile phone boothsApple, The great Yali with the homophonic root “Zhen Li Pu”, etc. A “Hundred Years Haohe” gift box designed for Gansu Baihe, once launched on the e-commerce platformSalesThe amount exceeds 250,000 yuan. “Earthy New Year’s products” have become fashionable products, not only to win the favor of young people, but also to help local farmers expand channels to increase income and get rich.
The “New Year’s digital goods” represented by smart products are also very popular. A hot cutting board that can be defrosted, a smart health pot that can be remote controlled by voice, a smart beauty mirror … This year, Tmall Elf has cooperated with more than 20 smart homes to launch more than 60 “digital New Year goods” during the New Year Festival, and the platform’s sales continued to be higher, including “post-90” and “post-2000”Group consumptionThe largest proportion.
In addition, in the epidemic situation, live streaming has become an important way for many young people to “buy” New Year’s products in the cloud. The data shows that as of now, Taobao Live transactions during the New Year Festival and the average daily live broadcasts have increased by more than 150% year on year; Suningqu’s purchases for the New Year’s Day collection opened for a week, and the cumulative number of live streams online has exceeded 20 million.
(Source: Xinhua News Agency)
(Responsible editor: DF506)
I solemnly declare: The purpose of this information disclosed by Oriental Fortune.com is to spread more information and has nothing to do with this booth.
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