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Yunnan Province Launches E-Commerce to Alleviate Poverty to Promote Modernization of Rural Circulation
105 counties and municipalities are included in the comprehensive demonstration national counties for e-commerce in rural areas, ranking first in the country in
The reporter recently learned from the Provincial Department of Commerce that since the fight against poverty began, the business system of Yunnan Province has taken e-commerce poverty alleviation as a starting point to promote the modernization of rural circulation . After the outbreak of the new corona pneumonia in 2020, we will vigorously play the role of online e-commerce to help people in poverty-stricken areas to solve agricultural product sales problems, promote rural consumption, and consolidate and expand poverty alleviation achievements.
Since 2015, 105 counties (cities, districts) of Yunnan Province have entered the ranks of comprehensive demonstration counties for e-commerce in rural areas, ranking first in the country. In addition, a rural e-commerce service network has been established covering 96 counties, 993 municipalities and 6,433 villages. From January to November 2020, the province’s rural online retail sales amounted to 52.51 billion yuan, a year-on-year increase of 20.46%; online retail sales of agricultural products were 25.988 billion yuan, an increase of 38.37% year-on-year.
Yunnan Province encourages the realization of large-scale production, standardization of processing, branding of online sales and diversification of channels for agricultural products in poverty-stricken areas according to the model of “households poor + cooperatives + processing companies + e-commerce platforms. ” Guide poor farmers to settle in rural areas, connect with cities, and promote online sales of products to alleviate poverty.
Faced with the impact of the epidemic, new electronic commerce formats have helped fight poverty. The business system of Yunnan Province innovated e-commerce models and promoted the introduction of the “Yunnan Province Action Plan for the Exploitation of Rural Markets and the Promotion of Rural Consumption in 2020” and the “Action Plan Yunnan Province’s Three-Year Program to Promote the Quality and Efficiency of Rural E-commerce and the Promotion of Agricultural Products in the Initial Phase (2020-2022) “, outlined the key tasks and specific measures to promote rural consumption and the upward movement of agricultural products within the framework of standardized epidemic prevention and control. Promote the application of new formats such as live merchandise delivery and home delivery, and develop a new “contactless delivery” model.
In cooperation with large companies, new developments in platform construction have been continuously made. Yunnan Province cooperates with JD Group to promote the construction of JD Asia No. 1 in the new area of Kunming Airport; JD Green Food Big Data Center is located in Yuxi; JD Logistics achieves a total coverage of 129 counties (cities, districts); JD Flowers develops an online shopping center to drive Merchants in the place of origin of flowers completed online transformation and industrial modernization. In cooperation with Alibaba Group, relying on Ali platform to open Tmall origin official flagship store, 33 county-level Taobao rural service centers, 1490 village-level service stations, 13 state specialty pavilions were established (cities) and 5 new entities of Hema. Stores, helping Yunnan Province specialty agricultural products to increase and e-commerce focused on poverty alleviation. “Mobile phone cloud product collection” supply chain platform in Yunnan Province, based on the structure of “product library + public services + marketing channels”, opened a relief column of the online poverty, which connects 624 production companies, 678 brands and 6,705 categories to settle; innovation Create a model of “cloud kitchen”, “cloud market” and “cloud live broadcast”, set up 12 cloud product live broadcast centers, build a live broadcast base of new provincial-level media and display and sell Yunnan specialty agricultural products and poverty alleviation products through multiple channels. (Reporter Han Chengyuan)
