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Source: Caijing.com
2021-01-04 15:55
The first short holidays of 2021 have ended and the cultural and tourism industry has received successively good news. On January 4, New Year’s Day holiday tourism consumption data released by Mafengwo Tourism showed that after the impact of the 2020 epidemic, Chinese tourists who left their homes during the New Year’s Day holiday not only They paid more attention to safety and quality, but were more willing to spend money on tourist consumption. The data shows that during the New Year holidays on this year’s Mafengwo platform, the average unit price of various products has increased to varying degrees. The unit price for hotel reservations increased by 32% compared to the same period last year, and the average unit price for local tours increased by 12%.
Feng Rao, director of the Mafengwo Tourism Research Center, introduced that during New Year’s Day, sales of various in-depth tours, hot spring skis, private tours and other products exceeded expectations, driving the overall increase in price. unit of tourism and vacation products. In terms of hotels, mid-to-high-end brand hotels with guaranteed security and services are more popular with tourists.
In terms of destination selection, Mafengwo Tourism announced popular hotel booking destinations during New Year’s Day, with Sanya, Guangzhou and Changsha in the top three. According to the data released by the Sanya Municipal Office of Culture and Tourism, compared to the three-day holiday on New Year’s Day in 2019, the number of tourists and total tourism revenue of Sanya increased by 86.36% and 23.9%, respectively. Changsha Tourism also emerged this New Year’s Day holiday, entering the top three for the first time. Public data shows that as of 2:00 p.m. on January 3, the 13 scenic spots included in the Hunan Province statistics in Changsha City received 433,000 people, a year-on-year increase of 133.68%; cumulative ticket revenue was 3.52 million yuan, an increase of 234.14% year-on-year. Taiping Street, Pozi Street and other Changsha Internet celebrity registration places are very popular during New Year’s Day.
During the 2021 New Years Day holidays, hot springs and skiing remain the most sought-after travel methods on the Mafengwo Travel app. The tourist attractions that tourists pay the most attention to during the New Year’s Day holidays are: Harbin Ice and Snow World, Forbidden City, Yalong Bay Tropical Paradise Forest Park, Zhuhai Chimelong Ocean Kingdom, Guangzhou Tower, Chengdu Research Center for Giant Panda Breeding, Wuzhizhou Island Tourist Scenic Spot, Longmen Grottoes, Nanshan Cultural Tourism Zone, Sanya Eternal Scenery Zone.
Among scenic locations on Mafengwo’s “New Secrets of China” list, Dagu Glacier’s in-depth gaming products ranked first in the order of New Year’s Day holidays. Tourists also pay attention to products related to Tibet’s scenic spots, such as the Tianmen Gate of the Holy Elephant, on the “New Secrets of China” and “New Secrets of Winter” lists. The simple “pure game” can no longer satisfy the quality needs of tourists in terms of travel and entertainment. Private groups, “first-class land,” detailed explanations, and even “leisurely” have become popular labels for entertainment products that users love. Feng Rao analyzed that since major tourist destinations and attractions attach great importance to online travel content, the information gap between diversified product services and personalized travel needs has been further closed, and they have adapted and satisfied more and more emerging niches. Tourism products demanded by tourism will be pushed to the market and will become a new growth point for the development of the tourism industry.
