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Original Caption: Mafengwo Releases New Year’s Day Tourist Data: In-depth Tour Exceeds Expectations, Hotel Guest Unit Prices Rise
The first long holidays end in 2021, cultural tourismindustryThe good news came one after another. On January 4, the New Year holidays published by Mafengwo TourismTourist consumptionThe data shows that after the 2020 epidemic, Chinese tourists who left their homes during the New Year’s Day holidays are not only paying more attention to safety.quality, More willing to travelconsumptionSpend money on. According to the data, during the New Year holidays this year, all categoriesproductAverage customerunit priceThey all have different rates of increase, including hotel reservations.Customer priceAn increase of 32% compared to the same period last year, the average unit price of local tripsYear with yearUp to 12%.
Feng Rao, director of the Mafengwo Tourism Research Center, presented various in-depth tours, hot spring skiing, private groups, etc. during New Years Day.Sale of productsExceeding expectations, driving the global increase in the unit price of tourism and vacation products Hotel, security andServiceMedium to high range guaranteedBrandThe hotel is most popular with tourists.
In terms of destination selection, Mafengwo Tourism announced popular hotel booking destinations during New Year’s Day, with Sanya, Guangzhou and Changsha in the top three. According to data released by the Sanya Municipal Office of Culture and Tourism, compared to the three-day holiday on New Year’s Day in 2019, Sanya is receiving tourists,Total income from tourismThe increase was 86.36% and 23.9% respectively. Changsha Tourism also emerged this New Year’s Day holiday, entering the top three for the first time. Public data shows that at 2:00 p.m. on January 3, Changsha City was included in Hunan Province.StatisticsThe 13 scenic spots in the range received a total of 433,000 people, an increase of 133.68% year-on-year; cumulative ticket revenue was 3.52 million yuan, an increase of 234.14% year-on-year. Taiping Street, Pozi Street and other Changsha Internet celebrity registration places are very popular during New Year’s Day.
During the 2021 New Year’s Day holidays, hot springs and skiing remain the most sought-after travel methods in the Mafengwo Travel app. The tourist attractions that tourists pay the most attention to during the New Years Day holidays They are: Harbin Ice and Snow World, Forbidden City, Yalong Bay Tropical Paradise Forest Park and Zhuhai ChimelongOcean kingChina, Guangzhou Tower, Chengdu Research Center for Giant Panda Breeding, Wuzhizhou Island Tourist Scenic Area, Longmen Grottoes, NanshancultureTourist area, eternal scene area of Sanya.
Among scenic locations on Mafengwo’s “New Secrets of China” list, Dagu Glacier’s in-depth gaming products ranked first in the order of New Year’s Day holidays. Tourists also pay attention to products related to Tibet’s scenic spots, such as the Tianmen Gate of the Holy Elephant, on the “New Secrets of China” and “New Secrets of Winter” lists. The simple “pure game” no longer can satisfy tourists to travel and have funqualityDemand, private groups, “first-class land”, detailed explanations, and even “leisurely” have become popular entertainment products that users love.labelFeng Rao analyzed that, since the main tourist destinations and attractions attach importance to online tourism content, it diversifiesproduct servicewithpersonalityThe information gap between tourism demand has narrowed even more, and more and more people are adapting to and meeting the needs of emerging niche tourism.tourist productWill be pushed towardsmarket, Become a touristIndustrial developmentNew growth point.
(Source: Caijing.com)
(Responsible editor: DF537)
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