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To ask what is the biggest consumer impact in 2021, it is estimated that many people who like to drive or pay attention to cars will say that the national price of the Tesla Model Y has already been announced so far, and its 339,900 and 369,900 are really shocking.
We see that this 339,900 Model Y has dual engines, four-wheel drive, independent double wishbone front suspension and independent multi-link rear suspension. The front is an induction asynchronous motor and the rear is a permanent magnet synchronous motor, with a total power of 317kw. Its resistance reaches 594 kilometers under international working conditions, which is very tough.
In addition, there is a 5.1 second acceleration to 100 kilometers, 1919 liters of storage space and a 15-inch center touch screen, as well as a large number of speakers, 1 subwoofer, 2 amplifiers and surround sound.
Such a product is in fact extremely competitive compared to models of the same price. There are many things to look at in terms of battery life, space and performance.
The number of reservations has been reported to exceed 100,000, and there are videos showing the steady stream of users to the Tesla Experience Store. No, that’s wrong, it’s the loud voice, and you can see how hot it gets.
And I remember the last time the whole network was this lively online and offline, maybe it was when the iPhone 4 and 4s were released 10 years ago. It was basically a shopping carnival.
Why the announcement of the national price of the Tesla Model Y will provoke a carnival phenomenon, let’s analyze and analyze together.
First of all, this product has mobilized people’s longing for a better life. Specifically, all-wheel drive can provide better power and make travel easier. The larger body, robust design, panoramic sunroof, and large storage space give people the fantasy of traveling as a family.
Second, the price is impressive: 339,900, including its setup and strength, has obvious advantages over Weilai ES6 and other models.
Third, the blessing of Tesla’s tech aura, including the autopilot, battery tech, and the aura of Tesla’s boss, Iron Man, make the Model Y appear to have higher specs.
Finally, it has a particularly good marketing pace. Tesla likes to do surprise attacks, so people always expect a surprise to come, but this surprise really does come back.
Musk is arguably a master of operations as well as a master of marketing. This kind of sudden attack and unprepared low prices will make people instantly nice and nice, which will immediately turn into action. According to the data, the marketing expenses of the Volkswagen Group in 2019 are 162,000 million yuan in 2019, and Tesla has saved a lot of money in this regard, reducing the advertising cost of each vehicle diluted by word of mouth. Let the news of this car spread like wildfire.
Obviously, the most pressured after the launch of the Model Y this time are the electric car companies, but the pressure on the traditional gasoline car companies will not be small, including Apple, Huawei, Samsung, Sony, etc. They will feel some pressure, after all, this belongs to Tech Giants, it is no longer necessary to question their appeal and influence.
The popularity of the Model Y shows that the world needs passion, and whether it can deliver passion to users is a manifestation of the all-round strength of a technology company.Return to Sohu to see more
