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Original title: Lei Jun’s New Year’s Day live broadcast will bring the goods by the way, the sales amount exceeds 188 million, and the start is good
On January 1, the founder of Xiaomi Group,directorBoss and CEOLei JunA special live broadcast was held on Douyin. Previously, at the Xiaomi Mi 11 press conference, Lei Jun announced that he would be broadcasting live on Douyin again. Not only released the exclusive version of Mi 11 Lei Jun, but also prepared a large number ofwellnessReturn the rice noodles. On the night of the live broadcast, Lei Jun and Mi Fan made a live connection, shared many good things about Xiaomi and gave Mi Fan a New Year’s gift. The total number of views of the entire live stream exceeded 38.49 million,SalesThe amount exceeded 188 million yuan. .
Mi 11 is on the shelves, Lei Jun’s signature version is popular with Mi Fans
Most concerned about the Lei Jun live broadcast is the latest generation of the high-end flagship Xiaomi Mi 11 launched by Xiaomi on December 28, Lei Jun gave a complete introduction to the Mi 11 in terms of appearance, screen, camera, speakers, performance, etc., and live streaming became a “smallproductPress conference “. In a few seconds, all Xiaomi Mi 11s in the live streaming room were sold out. In addition, Lei Jun also revealed on the spot that the first sales of Xiaomi Mi 11 on New Year’s Day were very hot, and 20,000 users chose the standard version without charging head. Xiaomi RingFactoringNian has earned the support of users and pays tribute to these environmental defenders.
This live broadcast is also the first official sale of Xiaomi Mi 11 Lei Jun Signature Edition. Lei Jun said that in the live streaming debut on August 16, 2020, Mi Fan requested Lei Jun’s signature version of the phone, so it took four to five months to carefully prepare the Xiaomi Mi 11 signature version. Lei Jun The Xiaomi Mi 11 exclusive Lei Jun edition has exactly the same configuration as the Mi 11, but the appearance is quite original. The back cover uses the first from XiaomiCupHot pressing surface textureArt, There are unique visual effects under the light. As a gift for rice noodles, the Xiaomi Mi 11 Lei Jun Signature Edition and the Mi 11 have the same price. With the support of Mi Fan, the live broadcast of the Xiaomi Mi 11 Lei Jun signature was sold out within 5 seconds of its launch.
On the night of the 1st, Lei Jun broadcast nearly 30 articles with a list of products. In addition to mobile phones, it also included explosive products such as Mi Ju Neng Write Colorful Gel Pen, Mi Car Charger, 65-inch Mi TV Master, Mi Automatic Smart Door Lock, etc. Digital, home appliances, home appliances and other fields. Lei Jun said that these products are deeplymarketWelcome, among them, Xiaomi Juneng Writing Gel Pen has sold more than 100 million units since its launch.According toStatistics, Lei Jun’s live broadcast that nightSalesBreaking 188 million, there are up to 1,500 offline stores and offline simultaneous live streaming, further expanding the new live streaming game.
Lei Jun’s Live Stream Fulfills Mi Fan’s Wish and Successfully Supports Mi 11 for One Month
Although the results of the live broadcast are quite good, but they also emphasizePerformanceE-commerce live streaming is different, Lei Jun said that he values communication with users more and “wants to chat with friends.” This has also become a highlight of Lei Jun’s live studio.
At the beginning of the live broadcast, Lei Jun sent his New Years greetings to rice noodles and also greeted rice noodles from all over the country Before the Xiaomi Mi 11 conference, Lei JunMicro ExpoShanghai launched an activity to help Mi Fan realize her wishes and announced her three wishes that are interesting and interesting in her mind at the press conference. In this live broadcast, Lei Jun invited the winning rice noodles “Carrefour Pirates” to connect live. This Mi Fan’s wish is to drive around China in an RV equipped with Xiaomi’s smart home. Lei Jun said that this wish is very good. Xiaomithe companyThe RV company has been contacted to initiate the renovation.
Lei Jun also announced in the live stream that to satisfy the wishes of Mi Fans, in the next month, he will personally endorse Xiaomi 11, endorsementadvertisingThe photo will be placed on the large billboard at the entrance to Terminal T3 at Capital Airport on January 4. Lei Jun also said that Xiaomi’s marketing department saw Mifen’s strong request and agreed to test himself as a spokesperson. When Lei Jun’s Douyin Live Stream debuted on August 16, 2020, many fans asked Lei Jun to endorse Xiaomi phones in person. It’s not difficult.ImagineNext, Lei Jun holding a large Xiaomi Mi 11 poster will surely usher in a group photo of many rice fans.
All of the above shows that Xiaomi has really listened to users and befriended users. Lei Jun’s entire live broadcast was like chatting with old friends, not only did he talk about his desire to learn musical instruments and form a band, he also tried to eat and broadcast for the first time. Introducing the product to the audience and bringing many benefits, it also made the live broadcast room fill with laughter.
The 2021 opening ceremony of the technology circle not only verified Lei Jun’s ability to transport goods again, but also demonstrated the strong power of new products such as Xiaomi Mi 11. It can be said that Lei Jun reinterprets the start of Xiaomi’s new decade with a relaxed and joyful live broadcast “2021, go lightly.” I think Xiaomi will bring more surprises to users in the future.
(Article Source: Science and Technology News)
(Responsible editor: DF532)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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