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Original Title: Put Music To Good Use To Build A Healthy Nighttime Economy
Ye Dan, Chairman of the Chengdu Performing Arts Group:
The CCP’s 11th Sichuan ProvinceCommitteeEighth allmeetingThe “Sichuan Provincial Committee of the Communist Party of China on the Establishment of Sichuan Provincenational economyThe fourteenth five-year plan for social development and the proposals for the long-term goals for 2035 “clearly set out long-term objectives. In the next five years, the publiccultureServiceSystem and cultureindustryThe system must be more complete and the spiritual and cultural life of the people must be enriched day by day.
On December 26 last year, the large-scale online application activity “Fourteenth Five-Year Plan, Culture Listens to You: Suggestions for Sichuan Cultural Reform and Development” was launched. Many experts, academics and netizens express their opinions and submit suggestions through solicitation channels.
Long-term focus on cultureIndustrial developmentYe Dan, representative of the Sichuan Provincial People’s Congress and chairman of the Chengdu Performing Arts Group, suggested:Support forDevelop healthyNight economy”。
Build a 24-hour city that never sleeps
Ye Dan believes that today’s world is undergoing major changes not seen in a century, and China’s economy has moved into a high-quality stage of development. At present and for a period in the future, faced with the opportunity of a smooth national business cycle to accelerate the reshaping of the regional economic scheme and the pattern of opening up, and Sichuan cultural enterprises andCulture industryProsperity and development, solid result of the integration and promotion of the construction of a strong cultural province and a strong tourist province “,Cultural consumption“It is sure to become one of the main driving forces behind economic growth.
“The night economy is cultureconsumptionImportant areas. Yedan said, for example: “International cities such as London, Amsterdam, New York, Tokyo, Singapore and other international cities have successively built 24-hour cities that never sleep, and their nightlife content is diverse and full of vitality.”
Quoting “China 2020 Night Economic Developmentreport“Glad, Yedan further expressed his appreciation of the night economy:” The urban night tour in the province takes the lead in the recovery, and the night economy lights up the holidays.market. Based on tracking the number of overnight tourists for different travel distances, the market segment is recovering faster, and night tours in cities, suburbs, and provinces are hot.swimming marketRecovery is faster than local nightlife During the National Day in 2020, the proportion of tourist night consumption and the number of transactions are higher than national residents. “
Play the “music” card
Aiming to develop the locked “night economy”, Ye Dan suggested that the specific focus is to play the “music” card and strengthen and expand the “healthy and active” night economy. “InvestigationThe results show that performances, cultural venues, and cultural markets are considered the most attractive cultural night scenes; cultural and artistic venues, cinemas / theaters, night markets / markets are considered the most attractive nightlife venues. “Provided more data to support”, after adjusting prevention and performance monitoring measures, nighttime use in the fourth quarter of this yearChain relationshipAn increase of more than 7 times. “
In Yedan’s view, ChengduPositioningIn China, the goal of building an “international capital of music” has already been clearly established, and he believes that it is now occupying the “high ground of music”.Hersheymachine.
Ye Dan suggested that in the next five years we should actively seize opportunities and create programs or activities that use music and performing arts as carriers.Brand, Using the intellectual property of the brand to open up the ecological cultural and entertainment chain, “for example, building a cultural consumption landmark of music in the night scene, starting with attracting local youth and then continuously attracting fans and national and world music players “.
Taking Chengdu’s “PLAYHOUSE · Electric Music Theater” as an example, Ye Dan said that doing a good job in the nightly music economy is by no means a fantasy. He presented that “PLAYHOUSE · Dian Yin Theater” pioneered the concept. of “Tiantian Indoor Electronic Music Festival” and introduced the world-renowned electronic music label combining “themed electronic music + traditional theater”, and brought in the best electronic music DJs in the world. , To create a new indoor themed electronic music festival, and standardize the tests of Chinese music live singers, performing themes in the theaterinteractiveElectronic music party style, etc., forming a new music.Industrial chain. “It has attracted more than 50 of the top 100 DJs from around the world, including Martin Garrix, DJ Snake, Armin Van Buuren, etc., for special performances.”
(Source: West China Metropolis Daily)
(Responsible editor: DF512)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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