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On December 27, the 8th Annual China Tourism Industry Development Conference was held in Changchun City, Jilin Province with the theme “High-level recovery and high-quality development”, and was also announced at the meeting the “2020 China Tourism Industry Influence List”. Eight units in Jilin won seven awards. Among them, Changchun and Jilin won the 2020 China Winter Tourism City; Korea Yanbian Autonomous Prefecture won the 2020 China City Night Tour; Jilin Snow and Ice Industry Expo won the 2020 China Tourism Influence Festival; Changbai Mountain The “12-degree powder snow warm gathering” won the 2020 China Tourism Influential Brand; Jilin Temple Xiangshan Ice and Snow Sports Tourism Group Co., Ltd. won the 2020 China Tourism Influential Social Responsibility Enterprise; Ji’an City won China Rural Tourism Development Counties (Districts) 2020); Driving the Red Flag Car · Youxin Jilin won the China 2020 Tourism Influence Marketing Case.
On November 10, China Tourism News announced the “2020 China Tourism Industry Influence List” and twelve selected projects. At the same time, he compiled a list of recommended projects from around the country. Related cultural and tourism units in Jilin Province actively participated in the bidding activities. On December 12-16, based on the principles of openness, fairness, fairness and professionalism, China Travel News client announced the shortlist for each project from the “2020 China Tourism Industry Influence List” and conducted interactive online and internet surveys. In voting, the organizer will work with relevant experts to produce evaluation results for each project based on relevant indicators and evaluation systems, combined with online voting and professional evaluation.
Behind the award are unremitting efforts, one by one, careful planning, one after another wonderful promotion, all tell the story behind the beautiful Jilin, attracting friends and guests from all over the world.
As a famous winter tourism city in China, in recent years, Changchun has taken as leading “the land of ice and snow is also a golden mountain and a silver mountain”, with the creation of “urban ice and snow” as the core. , and has deeply cultivated Changchun’s “powder snow and calm wind” natural resources and “humanistic city” cultural resources. Building on the dual platforms of “Jilin Snow Expo” and “Changchun Ice and Snow Festival”, the main features are “Ice and Snow Experience” and “Urban Culture”, which form a double extension of “Feeling the Nature of Ice and Snow. “and” Experiment the Ice and Snow Life “. Snow appreciation and entertainment products will further expand the Changchun ice and snow brand. By integrating ice and snow products with a strong urban culture, in the process of cultivating and developing a modern metropolitan area, Changchun has tried its best to create a city-centered ice and snow tourism product, forming an atmosphere of visualizing ice and snow experiences across the city and building a city with a global design and multi-level experience. The new pattern of development of ice and snow tourism.
Jilin City, also a famous winter city in China, also has unique ice and snow resources. The natural environment is elegant, the humanistic atmosphere is strong, and the city has distinctive characteristics. In addition to the annual Chinese winter tourism city won this time, it is also a Chinese historical and cultural city, an excellent tourist city in China, and a famous ice and snow city in China. In winter, Jilin is full of frost, and the unique frost landscape is well-known throughout the country. Based on the founding of one of the “Four Great Weather Wonders of China”, after years of continuous construction, the “Capital of Rime Ski Paradise” has become the golden symbol of winter tourism in Jilin City. In the snow season from 2018 to 2019, the city received 29.3 million tourists, an increase of 15%; tourism revenue exceeded 49 billion yuan, an increase of 20%; winter tourist reception and tourism receipts have achieved double-digit growth for five consecutive years.
Yanbian Korean Autonomous Prefecture deserves its reputation as a famous night-time tourist city in China. In order to create more leisure and entertainment platforms and guarantees for nightlife, and to add vitality to the city night market, Yanji City has focused on creating a colorful night view of the city and lengthening the city life . In addition, through the “Happy Yanji Grand Stage”, a new engine for the development of “night culture” has been cultivated, the cultural and entertainment night market has been actively developed, the night cultural life of the masses has been activated. and the multi-level cultural consumption and evening entertainment needs of the masses have been met. If you walk through the streets and alleys of the city of Yanji, the capital of the prefecture, and fully experience the unique atmosphere of a small city that never sleeps, you will definitely be reluctant to think about it.
As an influential annual festival in Chinese tourism, Snow Expo has been leading Jilin Ice and Snow for four years. After continuous polishing and improvement, Snow Expo has become the only snow-themed exhibition in China and the most important in Northeast China. The ice and snow tourism industry’s flagship exhibit of scale and influence, with a cumulative exhibition area of nearly 420,000 square meters, more than 1,500 exhibiting brands, a cumulative reception of 466,000 visitors, and a cumulative on-site transaction volume of 852 million, which has generated a certain degree of visibility and influence in the industry. . This year, the fifth Jilin International Snow and Ice Industry Expo was officially opened with the theme “Beijing Winter Olympics · Jilin Experience”. Seize the opportunity and seize the momentum. The Fifth Snow Expo will make the most of the advantages of the Jilin Province ice and snow industry, provide comprehensive support and services for the Winter Olympics, continue to enhance the influence of Jilin Ice and Snow international brand, and make all possible to build Jilin Province has become the main front for the development of China’s ice and snow tourism industry, leading the vane of the future development of China’s ice and snow tourism industry.
In 2020, the Changbai Mountain Management Committee will take the initiative to build a brand of ice and snow tourism in cold regions, build an ice and snow tourism industry system, and promote the development of the ice economy and snow in accordance with the new epidemic prevention and control situation. Strengthen the “12-degree powder snow warm gathering” brand: so far, Changbai Mountain has achieved zero entries, zero infections, zero confirmed epidemic prevention and control records, and successfully completed the centralized rest task of 1,222 members of the medical team supporting Hubei’s return to Jilin on Changbai Mountain. “A tribute to the most beautiful retrograde” -a large-scale collective wedding held on Changbai Mountain · Romantic world, the cold tones of “ice and snow” and the warm colors of boundless love complement each other. Changbai Mountain, which is also known as the three largest powder snow bases in the world along with the Alps and the Rocky Mountains, has an average winter temperature of just minus 12 degrees Celsius. Brands that aren’t closed for fun and the warmth of 12-degree powder snow spreads across the country. At the same time, create the brand “ice and snow tourism in cold areas”. Organized activities such as Changbai Mountain Powder Snow Festival and was awarded the title of “Birthplace of Outdoor Sports in China” … “Ice and Snow Tourism + Ice and Snow Sports” It is an important practice of the integrated development strategy of “Ecology + Tourism + Sports” in Changbai Mountain. The construction of the “Ice and Snow Sports City” is playing an active role, providing ideas for the development of ice and snow tourism in the cold regions of Changbai Mountain.
Jilin Temple Xiangshan Hot Spring Ski Resort is among the best ski resorts in Jilin Province. The reputation of “Small Temple” is widely spread in the Jilin Circle of Friends of Snow. The scenic spot has earned more than 30 national, provincial, municipal and district honors. In 2014, it was rated as a level 4A scenic spot, and collectively won the Changchun May 1 Labor Award … In 2012, it was the first to propose ice and snow knowledge outreach activities, and led the team to “get on campus,” Get into the community “for free explanation and training activities. From 2012 to 2018, join the school every year for winter camps. Free training for elementary and middle school students in ice and snow activities reached 11,000 people … For several consecutive years, army officers and soldiers have been sent to Miaoxiangshan ecological rice, the total value is about 10 Ten thousand yuan; for many years, help disadvantaged families to train their children to go to college (15,000 yuan per capita / year) … At the same time, during the epidemic, Miaoxiangshan actively assumed the re social responsibility and the company closed the business without vacations or layoffs. Use this time to organize multi-department groups. Training and learning will prepare for operation immediately after the epidemic has stabilized. The president organizes party executives and members to donate epidemic prevention and control supplies to districts, sub-district offices, and villages.
Ji’an City received the title of “National Recreational Agriculture and Rural Tourism Demonstration County” by the Ministry of Agriculture and National Tourism Administration in 2011. In recent years, Ji’an City has adhered to the development concept of “a city, a product, a village, a feature”, and the rural tourism industry has begun to take shape. Through the scientific preparation of rural tourism planning, a series of distinctive rural tourism products have been developed, with distinctive features and prominent brands. In recent years, in the series of rural honor evaluations, Ji’an rural tourism has a relatively high reputation and reputation.
The “Drive Red Flag Car · Tour of New Jilin” is an innovative measure to implement the “Tourism +” strategy. While expanding new forms of culture and tourism, create a “tourism + industry” brand integration and expand the effect of “tertiary industry helping secondary industry”. Enhance the influence of the Hongqi Auto brand and enhance the consumption potential of the Hongqi Auto brand. At the same time, we will guide the brand of “Driving a red flag car and traveling in wonderful Jilin” towards normalized marketing and operation.
