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Xinhuanet, Beijing, December 23. Currently, the media and companies are actively exploring the use of new technologies such as big data and artificial intelligence to improve the timeliness of business applications such as production, broadcast and decision-making, expand the diversification of ways of creating and disseminating content, and using technology platforms and The development of business integration creates a global business system. On the 22nd, the 8th Annual China Business New Media Conference was held in Beijing. Representatives from 22 central ministries and government agencies, 43 Internet and media platforms, 89 corporate and academic representatives from universities focused on “Integrating the era and new communications”, focusing on everything In the era of media, ideas in situ they collide and talk about the future of new media.
Peng Huagang, member of the Party Committee and general secretary of the State Council of State Assets Administration and Supervision CommissionThe 8th Annual China Enterprise New Media ConferenceIn the opening speech, it was stated that the annual meeting explored the realistic path for Chinese enterprises, especially core enterprises, to promote deep media integration and the development of various economic and social enterprises in the era of all media. . Peng Huagang emphasized that state companies must assume new roles in the new stage and be the “pillars” of the socialist economy with Chinese characteristics; they should serve the general reform and development situation and be the tellers of the wonderful stories of Chinese enterprises; they must strive to innovate and promote deep integration of the media. The Scout strives to provide a strong ideological guarantee and strong spiritual force for the reform and development of state assets and state enterprises and party building.
In 2020, state-owned and state-owned enterprises will continue to adapt to the new communication trend in the practice of media integration and strive to build a new communication pattern and achieve the maximum and optimization of the effects of communication. communication in major thematic reports, how to win the battle against epidemic prevention and control and help fight poverty. At the meeting, representatives from core companies shared helpful attempts by companies to closely monitor public opinion hot spots, deepen their career fields and achieve integrated communication.
This year’s annual meeting also unveiled the 2020 Chinese company annual Chinese characters, and the word “new” was highly voted. Coincidentally, the annual Chinese characters for Chinese companies published at the 2017 annual meeting are also “new.”
Regarding the re-election of the word “new”, Chen Guodong, director of the Publicity Office of the State Assets Supervision and Administration Commission of the State Council, stated that the “new” in 2017 represented the entry of a new era of socialism with Chinese characteristics. New developments have been made on the path of high-quality development; The “new” in 2020 means that Chinese enterprises will actively respond to new unprecedented challenges in the great changes not seen in a century, create a new situation in reform and innovation, and take advantage of Xianji has achieved high-quality new development . In order to adapt to the new development stage, implement the new development concept and build a new development pattern, the majority of netizens hope that Chinese enterprises can achieve a new and brighter performance during the period of the “14th Five-Year Plan” .
Yan Yong, deputy director of the Press Center of the State Assets Supervision and Administration Commission of the State Council, reviewed the successful experience of past annual Chinese corporate new media conferences, analyzed cases of corporate anti-epidemic communication, analyzed the relationship between government and business in the media integration landscape and explained the government-business media in the all-media era. The form of integration of government affairs-new media and media, self-media is not a relationship of substitution and competition, but a relationship of cooperation, coordination and symbiosis. Yan Yong believes that media integration is not just a media issue, it is necessary to integrate government affairs, corporate services and social commerce to integrate high-quality social resources.
At this China New Media Annual Conference, which closely focused on the topic of reform and development and brand innovation in the omni-media era, experts from companies conducted opinion dialogues and delivered keynote speeches on major media reforms and building world-class brands. , Advanced benchmarking, sharing new ideas.
