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Original title: The scale of the outbreak of the new wind market demand in the post-epidemic era may reach 100 billion Source: HC Home Grid
Since the beginning of this year, under the influence of the new corona pneumonia, consumers’ attention to healthy appliances has increased unprecedentedly. In particular, the likelihood of the new corona virus spreading in a closed environment has increased. Healthy indoor air has become particularly important. It is also due to the epidemic that the fresh air system was included in the national redhead document.
So what exactly is the fresh air system?
In simple terms, it is about automatically completing the interior ventilation without opening the window, fresh air enters through it and dirty gas comes out. In the prevention and control of the epidemic, the important role of the fresh air system has been recognized.
On August 1, 2020, the Ministry of Housing and Urban-Rural Development issued the strictest indoor environmental standard in history, “Indoor Environmental Pollution Control Standards for Civil Construction Engineering” (GB50325-2020). In the “New Standard”, the concept of indoor environmental pollution related to the volume of fresh indoor air was proposed and the detection of toluene and xylene was added. Several indicators were re-adjusted. At the same time, indoor environmental pollution such as kindergartens, school classrooms, student dormitories, etc. The content of harmful substances in the air has more stringent requirements. In the context of stricter general indoor environmental standards, many provinces and cities have also issued new standards, requiring the installation or improvement of fresh air systems.
Multiple channels help fresh air continue to grow
While the epidemic has affected all walks of life, it has also led to possible depression. On the one hand, it has greatly improved consumer health awareness. With the impact of multiple factors, such as policy advocacy, improving consumer awareness, brand maturity and other factors, the future retail market, real estate decoration, commercial real estate, and public buildings will continue injecting new vitality into the new wind market and they will become a supporting market. A key channel for sustained growth in scale.
Online retail channels: sales rebound after the epidemic
Before 2017, the haze economy led to the short-term growth of the air purification industry. With the continuous improvement of air quality, the demand from the air purification industry began to weaken. The outbreak of the epidemic in 2020 led to the rapid development of healthy sterilization appliances, and the fresh air system, like one of the dark horses, performed extraordinarily. Among the most popular healthy household products, the fresh air system ranks first. According to Aoweiyun.com’s real estate big data monitoring, in November 2020, driven by the traditional sales carnival season at Double 11, the demand for Xinfeng’s online retail market will increase. Retail volume increased 28.1% year-on-year and retail sales fell 7.3% year-on-year, mainly because the online product structure was mainly based on cheap wall-mounted machines. For the first peak promotional season after the epidemic, the 28% increase in fresh air is not easy. From the side, it also reflects that the fresh air system is gradually becoming a household appliance under the catalysis of the epidemic.
Fine decoration channels: demand for fresh air system is constantly increasing
Under the general trend of refined decoration in the real estate market, the fresh air system is gradually becoming the new favorite of real estate developers, and the match rate has steadily increased.
According to Aowei Cloud Real Estate big data monitoring, from January to October 2020, the fresh air system support scale will reach nearly 700,000 sets, a 7.4% year-on-year decrease. The decline in the support scale was affected by the hardcover market, and the growth rate outpaced the hardcover market; and its year-on-year decline was better than that of first-tier accessories. Although the scale of its hardcover market has decreased, Xinfeng’s match rate in the fine decoration market has steadily increased. At present, the fresh air system is already a secondary support part, and the support rate is expected to reach 70% in the future, and there is still great market potential in fine decoration, high-end residences, retirement communities and renovation of old houses.
Commercial real estate and public waterways: the new wind will not only be standard but also expected to be updated
After the outbreak, experts from the Chinese Center for Disease Control and Prevention believed that central air conditioning would exacerbate the epidemic and that the fresh air system must be turned on when using it. After the State Council organized the China Centers for Disease Control and Prevention to specially compile the relevant management and issued guidelines on the application of fresh air in public places, office spaces and public places are required to implement fresh air operations throughout the day.
In addition, in response to the new corona epidemic, the State Council formulated the “Technical Plan for the Prevention and Control of New Coronary Pneumonia in Primary and Secondary Schools”, which requires that primary and secondary schools and Kindergartens strengthen ventilation, requiring a deadline to set up and generally requiring a fresh air system to block bacteria and virus particles. If air conditioning is used, the air supply of the air conditioning system must be safe and sufficient fresh air intake must be ensured. All exhaust air must be discharged directly to the outside and the entire air system must be closed to return air. Many policy dividends have pointed the direction for the application and development of fresh air in commercial real estate and public waterways.
In short, the fresh air industry channel diversification will bring outdoor 100 billion market opportunities.
According to data from the National Statistics Office, from January to November 2020, the total area of newly started real estate across the country was 201.85 million square meters, of which the residential area was 147.344 million square meters, the area of office buildings was 58.42 million square meters and the area of commercial housing was 162.19 million square meters. Preliminarily calculating the number of units based on the number of units (100 square meters / unit), from January to November 2020, the residential units will only produce 14.73 million units, and the initial calculation of new wind energy sales will exceed 100 billion.
In recent years, with the decline in air quality and the improvement of consumer awareness of the environment, the fresh air industry has achieved stable development in China and shows a gradual upward trend. However, compared to developed countries, the new air system is mandatory, with a penetration rate of more than 95%. The penetration rate of fresh air systems in China is very low, less than 1%.
Some analysts pointed out that under the long-term epidemic control mechanism, with the implementation of policy dividends, the rapid development of the indoor fresh air industry will be effectively promoted. Under the influence of many factors such as policy orientation, health and environmental protection, comfort and intelligence, the fresh air system is destined to rise to the height of the national strategy and, as the National policy continues to deepen, fresh air companies are aimed at increasing technology investment and accelerating their production capacity. With the improvement of products, coupled with increasing consumer awareness, your market size will counter the trend and you will become a rising star in the healthy and comfortable home appliance market.
(Home Grid® HEA.CN)
