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Experts met in Yangcheng to “take the pulse to ask” the international image of the city of Greater Bay Area
Jinyang 2020-12-21
Experts from around the country gathered in Yangcheng to provide advice and suggestions for the international communication of the city’s image in the Greater Bay Area and to “take the pulse.”
Text / Yangcheng Evening News All media reporter Luo Shi Li Huankun Correspondent Spike
Photo / Yangcheng Evening News Reporter Liang Yu
On December 21, the Guangdong-Hong Kong-Macao Greater Bay Area Urban Image Communication Seminar was held in Guangzhou. Experts from across the country gathered in Yangcheng to provide advice and suggestions for the international communication of the city’s image in the Greater Bay Area, and to “take the pulse.”
“In the context of the strategic task of prospering and developing cultural enterprises and cultural industries, and enhancing the country’s cultural soft power, the needs and role of local international communication, especially urban international communication, have been constantly highlighted.” Yu Tao, deputy director of the China Foreign Language Publication and Distribution Office, said in his speech that Guangdong-Hong Kong-Macao Greater Bay Area has the largest number of cities, the largest population and the largest area among the four major bay areas of the world. He has the ability and responsibility to tell Chinese stories well. Bay Area cities can combine their own strengths and characteristics to work together to tell the story of an open city, a science and technology city, a humanities city, and a livable city.
Li Shanmin, Vice President of Sun Yat-Sen University and Dean of the National Institute of Governance of Sun Yat-Sen University, said that in recent years, Guangzhou has taken advantage of the “One Belt and One Road” initiative and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area to provide Guangzhou with new opportunities for international communication, creating global influence. The image of a city. “Improving the influence of urban communication is a complicated and systematic project. It is necessary to integrate the history, present and future of the city, and also to connect the cultural accumulation and material reserves of the city. You need to spread the material rich enough, but also tell the story warmly. The effective use of Guangzhou urban brand, urban culture and urban characteristics can expand Guangzhou’s radiation space in the Guangdong-Hong Kong-Macao Greater Bay Area and even in the international community. “
“Guangzhou is the border of China’s reform and opening-up, and it is also an important window for the world to look at China. Doing a good job in spreading Guangzhou’s international image can show China’s international image from the side. “. Xu Weixin, vice president of the National Research Association for Development and Innovation Strategies and former vice president of the Central Party School, said that the international image of a city should be a good cultural charter, and that the urban development code and even China’s development should be interpreted by telling the traditional cultural stories of the city. Guangzhou is planning external promotion Activities and themes should start with Chinese traditional culture and deepen resources, so that the image of Guangzhou city can be deeply rooted in the international community, and Chinese history can be more vivid and spread more widely. “
Liu Jiawen, vice president of Xinhuanet Co., Ltd., said that to build the international image of a city, it is not enough to rely on the power of the media. Government, business and the public should participate. “Guangzhou citizens going abroad are abroad. Guangzhou walking business cards and Guangdong business cards, its civilized etiquette behavior will leave the most intuitive impression on people abroad. The quality of products produced by Guangzhou and Guangdong companies also directly affect the evaluation of foreign users from Guangdong and Guangzhou. We must consciously cultivate external propaganda Internet celebrities, on international diplomatic platforms, external publicity Internet celebrities often have effects that the government and the media cannot achieve it. We must give an inclination of resources and support to our own media platforms with characteristics and potential so that they can play the role of civil voice. “
Publisher: Mu Qing
