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Original title: Understanding the Guangzhou International “New Vitality” Communication Seminar on the Urban Image of the Guangdong-Hong Kong-Macao Bay Metropolitan Area was held in Guangzhou
XinhuanetGuangzhou, December 21 (Lu Jian Chen Xueying) In winter, Yangcheng is still full of flowers.Guangdong-Hong Kong-Macao Greater Bay AreaThe image of a cityInternational communicationThe seminar was held in Guangzhou, Guangdong on the 21st.
Deep storycultureThe foundation is Guangzhou’s foundation, and comprehensive deepening of reforms is Guangzhou’s “motivation.” The Pearl River rises and sails again. As the frontier of reform and opening, Guangzhou, Guangdong continues to advance and tell Chinese history in the journey of the new era. Improve the international image of the city from the perspective of the district and realize the “new vitality of the old city” and the “four new colors”.
Yu Tao, deputy director of the Chinese Foreign Language Publication and Distribution Office, said in his speech that the development of cultural and cultural enterprisesindustry, Improve the countryFamily cultureSoft powerstrategyIn the context of the mission, the demand and role of local international communication, especially urban international communication, are constantly highlighted. The Guangdong-Hong Kong-Macao Greater Bay Area can combine its own advantages and characteristics to work together to tell the story of an open city, a city of science and technology, a city of humanities, and a livable city.
Li Shanmin, vice president of Sun Yat-sen University and dean of the National Institute of Governance of Sun Yat-sen University, said urban communicationInfluenceUpgrading is complicatedSystems engineerIt is necessary to integrate the history, present and future of the city, and connect the cultural accumulation and material reserves of the city, it is necessary to spread the material rich enough, but also to tell the story warmly.Effective use of Guangzhou cityBrand, Urban culture and urban characteristics, which can expand Guangzhou’s presence in the Guangdong-Hong Kong-Macao Greater Bay Area and even internationallysocietyRadiation space.
“Four bright new colors” is an important task assigned to Guangzhou by the central government, including comprehensive urban functions, comprehensive urban cultural force and modernityServiceIndustry, modernization and internationalizationBusiness environmentFour aspects.
Deng Hong, deputy director of the Information Office of the Guangdong Provincial People’s Government, said that Guangzhou, as the capital city of Guangdong, actively integrates into the national and provincial advertising platforms, accelerates the construction of foreign cultural exchange portals, innovates methods and methods and create the “Guangzhou Story Meeting” brand. High-end international seriesmeeting, Currency exchange activities, to show the world Guangzhou’s new development, new appearance and new opportunities, and to show the world a true, three-dimensional and complete China.
During the epidemic, Guangzhou is reported to have formed a diversified and three-dimensional release pattern through the grafting and integration of press conferences, story conferences, symposia and meetings to enhance the influence and radiation of international communication. As of December 20, Guangzhou has held 240 press conferences, with more than 70,000 domestic and foreign related reports and a total of more than 7 billion readings.
Innovation and National DevelopmentStrategic researchXu Weixin, the vice president of the association, is on the topic “Understanding China, Understanding Guangzhou.”SpeaksAs mentioned above, the International Conference “Understanding China” and Guangzhou “Secondary” work together to provide a taste of Guangzhou for the world to understand China and show the world Haisi culture, Lingnan culture, red culture and innovation. from Guangzhou.New cultureWait. When planning external publicity activities and themes, Guangzhou should start with traditional Chinese culture and deepen resources, so that the image of Guangzhou city can be deeply rooted in the international community and Chinese history can be more vivid and spread more widely.
XinhuanetSharelimitedthe companyvice presidentLiu Jiawen said Guangzhou should integrate its own advertising in the Guangdong-Hong Kong-Macao Greater Bay Area by spreading its image to the outside world.National strategyUse the native language of the destination country as much as possible, and use the “fusion media” form of communication that audiences love to see. There are three specific suggestions: First, there must be a high-profile “grand narrative” and a warm “humanist story.” “; The second is to make good use of the new form of communication, including live broadcast” in the cloud “, and strengthen the thematic environment in combination with the concerns of foreign audiences; the third is to strengthen multi-channel communication and multiplatform distribution in major international conferences to achieve large-scale communication effects.
Liu Jiawen emphasized that to truly spread the image of the city internationally, it is necessary to establish the concept of great foreign propaganda. Government,company, People must participate in it, the media alone are not enough; we must give full play to the role of self-media, consciously cultivate external publicity to Internet celebrities; give full play to the role of “external brain”, invitingjobs, Foreign friends studying abroad participate in the establishment of foreign propaganda issues.
(Article source:Xinhuanet）
(Editor in charge: DF118)
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