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On December 4-5, 2020, the Boao Forum for Chinese Entrepreneurs was held in Boao, Hainan Province. As the annual thought banquet and high-level exchange platform for Chinese business elites, this forum will focus on the theme “Promotion of entrepreneurship and integration into the new development pattern” and will invite the leaders of relevant departments, economists recognized, recognized businessmen and cultural celebrities to carry out exchanges and dialogues. Study and judge the current economic situation in China, interpret the connotation of the new development pattern strategy and the effective way to achieve it, promote entrepreneurship, cultivate new opportunities in the crisis, open new opportunities in the changing situation, and create new ones advantages for future development.
With three years of reforms, Fenjiu has successively delivered a series of notable achievements, such as revenue and one of the “ten billion clubs” in the alcoholic beverage industry, a market value exceeding 100 billion yuan and a substantial increase in brand value, making it a showpiece of national state business reforms. In the main session of the forum, Li Qiuxi, secretary of the Party Committee and chairman of the Fenjiu Group, said in a speech on the theme of the conference that “fixing the green hills and Phoenix Nirvana” is Fenjiu’s attitude to integrate In the new development pattern, and under the new development pattern, Fenjiu People’s understanding of entrepreneurship. In his presentation, Li Qiuxi emphasized that it is the responsibility and mission of each Chinese company to strengthen itself; as to how to become stronger, both internal and external training is required, that is, modern operation and management.
The picture shows the scene of the Boao Forum of Chinese Entrepreneurs 2020
How to promote entrepreneurship and integrate into the new pattern of development
Fenjiu expresses his attitude: insist on the green mountains, phoenix nirvana
The complex and changing external economic situation presents serious challenges for the development of companies and puts the responsibilities and responsibilities of entrepreneurs to the test. However, in the face of pressure, maintaining strength, fostering new opportunities in the crisis, opening new games in the changing situation, and striving to provide strong support to achieve high-quality development, make entrepreneurship a valuable social resource. With the repeated mention of “entrepreneurship”, “role of the entrepreneur” and “entrepreneurial talents”, the business community is receiving great attention.
As a three-year reform of Fenjiu, Li Qiuxi can be described as the most representative business model and reformer. Talking about understanding the new stage of development, Li Qiuxi said that entrepreneurship can better play its role under the new development pattern, and that the new development pattern needs entrepreneurship to support and promote. The key to the new development pattern is to strengthen the company. The ultimate goal of entrepreneurship is to strengthen the company. Both are common. The ultimate goal is to safeguard national interests and strengthen the country.
So how should companies fit into the new development pattern? Li Qiuxi bluntly said: “Fenjiu’s attitude is eight words: ‘hold the green hills and phoenix nirvana’; under the new development pattern, the Fenjiu people’s understanding of entrepreneurship is still these eight words: ‘hold green hills and phoenix nirvana.’ Li Qiuxi further explained his understanding of the new development pattern: first, it is the new development pattern based on China’s comprehensive establishment of a moderately prosperous society, with a GDP total that exceeds 100 trillion yuan and a GDP per capita that exceeds 10,000 US dollars; second, the new development pattern is not a forced or passive design, but an active design and active actions under major changes that have not been seen in a century, third, the new pattern of development is the only way to get stronger, The new pattern of development is the means and empowerment is the goal.
Regarding the force measure, Li Qiuxi said he believes that corporate citizens are getting stronger. Li Qiuxi used China’s wine industry as a reference, and said bluntly that China’s wine industry was originally dominated by the domestic cycle and did not advance to participate in the international cycle. But this does not mean that there are no integration problems in the new development pattern. In Li Qiuxi’s view, “Empowerment is the responsibility and mission of every Chinese company. Maintaining green mountains and phoenix nirvana is the common spirit that every Chinese business leader should possess.”
The picture shows President Li Qiuxi at the Boao Forum.
Integrate with international standards and promote the implementation of reforms
There is a “magic weapon” for the development of Fenjiu
How can a company become stronger? Using Fenjiu as a sample, Li Qiuxi referred to Fenjiu’s corporate philosophy and reform experience.
As for the Chinese wine industry, our famous Chinese wines are not inferior in history, culture and quality compared to internationally renowned distilled wines. In 2015, Fenjiu promulgated and implemented a food safety business standard that is in line with international standards. This standard is by far the only one in the Chinese liquor industry and is higher than the international standard. “So, the direction of the Chinese liquor to strengthen, I think the most important is the modern operation and management level of the company. Li Qiuxi said: “Fenjiu’s corporate philosophy is ‘Fenjiu’s belief, world standard.’ Fenjiu’s belief is that we firmly believe that Fenjiu is China The spirit of wine, Fenjiu is the most valuable famous wine, and Fenjiu is the The world’s first historical and cultural famous wine. The world standard is that we should look at our company with global thinking and world standards and develop our company like all entrepreneurs here. “
This move is reported to have enabled Fenjiu to establish “first-class quality status” and “the most international standard status” in the liquor industry. Fenjiu has not only become a leader in the Chinese liquor industry and international standards, but also embodies the standards of Fenjiu. Social responsibility can provide consumers with safe and high-quality products.
Business development cannot be separated from the powerful assurance of modern management. For management to evolve, it must be reformed. In 2017, under the leadership of the Shanxi Provincial Party Committee and the Provincial Government, Fenjiu initiated a new reform path, effectively implementing the “Commitment to Military Order, Contract Management, Comprehensive Indicators, Systematic Authorization, Institutional Restrictions and Market Incentives. “. The core of this measure is to encourage and guide humanity. In 2018, “Fenjiu Group Mixed Ownership Reform Logic and Practice” won the first prize of “National State Enterprise Management Innovation Achievements”. Alcohol revenue in 2019 was almost three times higher than in 2016. This year, despite the impact of the epidemic, the growth rate of operating income in the first three quarters was in the top three in the industry ; stock prices entered the top three in the industry; and the growth rate of net profit was the first in the industry.
Li Qiuxi is not satisfied with the achievements of Fenjiu’s three-year reform. In his opinion, this is only laying the groundwork, which can only show that Fenjiu has found a way and is on the right track. To strengthen with the country, we must take the internal cycle as the main body and carry out the reform to the end; It should also promote the mutual promotion of the domestic and international double cycle, and use the world standard as a concept to continuously improve Fenjiu’s competitive advantage. He pointed out that the trade war allows us to see clearly that no company in the world can be independent of national interests. Corporate citizens breathe with party and country, share the same fate, share the same wishes, share honor and misfortune, cling to green hills and phoenix nirvana, just for the healthy and sustainable development of the company , the great rejuvenation of the Chinese nation and the realization of the great Chinese dream.
(Editing: Wang Xinyu)
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